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Not too good at their PR so there isn’t a vast amount of data on them

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Not too good at their PR so there isn’t a vast amount of data on them

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Thorntons' two chocolate suppliers, Cargill and Barry Callebaut, ensure the ethical sourcing of their cocoa from cocoa farmers around the world and actively support the International Cocoa Initiative (ICI) and World Cocoa Federation programs to improve livelihoods of cocoa farm families and promote responsible labour practices. Between them, they employ thousands of people both directly and indirectly in purchasing and processing cocoa and monitoring and auditing the cocoa farms they work with.

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Lindt chocolate is their other main competitor 

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Lindt chocolate is their other main competitor 

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英国知名本土巧克力品牌 - RED SCARF | 你好，我是红领巾委员

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The chocolate board in the UK. If you want to sent these to your foreign friends

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Thorntons' shares have fallen by 30% in 12 months

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Thorntons' shares have fallen by 30% in 12 months

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suffered a 23% slump in chocolate sales over the financially crucial bank holiday

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suffered a 23% slump in chocolate sales over the financially crucial bank holiday

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started 1911

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http://www.ethicalconsumer.org/scoredetails.aspx?ProductId=260300

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The brand is not very famous in the Asia Market.

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The brand is not very famous in the Asia Market.

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the chocolate is not that nice

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been making chocolates for over 100 years

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been making chocolates for over 100 years

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relatively expensive

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228 Stores and 186 franchises

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Offer discounts and free products on O2 priority 

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Offer discounts and free products on O2 priority 

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almost half sales happens around Christmas and Easter 

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almost half sales happens around Christmas and Easter 

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seasonal effect
Christmas, easter

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Started in 1911

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closed up to 180 shops in 2011

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Hotel chocolat is their main competitor 

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Hotel chocolat is their main competitor 

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used to be known as the luxury chocolate brand

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used to be known as the luxury chocolate brand

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Closed their shop in Bath

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comments, data, pictures, links,