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Since gaming has become so popular in all age groups, found in a study that 50% of Americans play games. Logitech has been a supporter and partner for pro-gamer's in esports, catering to gamer's and what they want with their gear.

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The pathos for this ad would be making one feel cool. A gamer might feel cool when seeing this ad or wanting this product.

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Logitech has been around since 1981 with their first mice, making the use of personal computers more convenient to use. They are trusted and well-known in electronics and accessories.

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Context

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The audience for this ad would be for gamer's for all ages. Gaming has become very popular in the last fifteen years.

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Even though the average consumer may not be familiar with the Logitech Gaming Mouse, their current print advertisement educates and attracts consumers through the use of ethos, pathos, and logos.

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* Technology
* The rise of gaming
* Materialism

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* Theme is blue and black
* Blue glowing light in the middle
* Sleek design
* The mouse is on the center right side of the ad
* Shows layout of inside of the     mouse
* Bold text on left side