# data[].attributes.body
- Keeps KA$H in the forefront of people's minds
- Social media campaigns (Ads, Viral Marketing, Contest, FB/IG page, Social Media Influencer Engagement)
- Twice a week on FB/IG live streams to interact with our customers or reseller
- Facebook Geomarketing | to geographically target people who may be interested in KA$H event using lead and target existing customers of a business using the custom audience feature, and then narrow down by location.
- To prepare press release
- Share quotes, tips. facts, stats, how-to's or insight on KA$H FB/IG
- Produce gift cards in order to encourage our spender in spending using KA$H card
- Weekly imagery on KA$H IG/FB for reseller to updates their roadshow details (venue, time, promo)
- KA$H advertisements and promo' graphics plays a huge impact on grabbing people’s attention and causing them to take actio

# data[].attributes.headline
Events | Sales Agents Program | Roadshow

# data[].attributes.subject
Events | Sales Agents Program | Roadshow

# data[].attributes.body
- Increase brand visibility of KA$H
- Increase brand awareness of KA$H

# data[].attributes.body
To be consider as well, as KA$H looking for agency which can consider last minute request, flexibility in taking request during public holiday (PH)

# data[].attributes.body
- Keeps KA$H in the forefront of people's minds
- Social media campaigns (Ads, Viral Marketing, Contest, FB/IG page, Social Media Influencer Engagement)
- Twice a week on FB/IG live streams to interact with our customers or reseller
- Facebook Geomarketing | to geographically target people who may be interested in KA$H event using lead and target existing customers of a business using the custom audience feature, and then narrow down by location.
- To prepare press release
- Share quotes, tips. facts, stats, how-to's or insight on KA$H FB/IG
- Produce gift cards in order to encourage our spender in spending using KA$H card
- Weekly imagery on KA$H IG/FB for reseller to updates their roadshow details (venue, time, promo)
- KA$H advertisements and promo' graphics plays a huge impact on grabbing people’s attention and causing them to take actio

# data[].attributes.headline
Events | Sales Agents Program | Roadshow

# data[].attributes.subject
Events | Sales Agents Program | Roadshow

# data[].attributes.body
- Increase brand visibility of KA$H
- Increase brand awareness of KA$H

# data[].attributes.body
To be consider as well, as KA$H looking for agency which can consider last minute request, flexibility in taking request during public holiday (PH)

# data[].attributes.body
- Keeps KA$H in the forefront of people's minds
- Social media campaigns (Ads, Viral Marketing, Contest, FB/IG page, Social Media Influencer Engagement)
- Twice a week on FB/IG live streams to interact with our customers or reseller
- Facebook Geomarketing | to geographically target people who may be interested in KA$H event using lead and target existing customers of a business using the custom audience feature, and then narrow down by location.
- To prepare press release
- Share quotes, tips. facts, stats, how-to's or insight on KA$H FB/IG
- Produce gift cards in order to encourage our spender in spending using KA$H card
- Weekly imagery on KA$H IG/FB for reseller to updates their roadshow details (venue, time, promo)
- KA$H advertisements and promo' graphics plays a huge impact on grabbing people’s attention and causing them to take action

# data[].attributes.headline
Events | Sales Agents Program | Roadshow

# data[].attributes.subject
Events | Sales Agents Program | Roadshow

# data[].attributes.body
- Increase brand visibility of KA$H
- Increase brand awareness of KA$H

# data[].attributes.body
To be consider as well, as KA$H looking for agency which can consider last minute request, flexibility in taking request during public holiday (PH)

# data[].attributes.body
Creative & Design | RM12,000.00 x 5 months = RM60,000.00

Social Media | RM 15,000.00 x 5 months = RM75,000.00

Production | RM100,000.00

Media | RM150,000.00

# data[].attributes.body
Leads | 1 million marketing leads

Media Mention | 20 non paid media mention

Digital | 50,000 followers

Other | 25,000 leads converted to customer downloading the app/ purchase the card

# data[].attributes.headline
MAJOR CHALLENGE/OPPORTUNITY THIS BRIEF IS TO ADDRESS 

# data[].attributes.subject
MAJOR CHALLENGE/OPPORTUNITY THIS BRIEF IS TO ADDRESS 

# data[].attributes.body
KA$H Prepaid MasterCard and KA$H App has been in the market since May 2018.

Major challenge for this product is there’s so many other cards and app in the market. How do we convince the consumer that this card & its app is the best combination that they could have in the market?

However, we can take advantage on increasing trend in alternatives payment, rise of spending in e-commerce and m-commerce, increasing need for Big Data Analytics and there’s no other app in the market that allow customer to withdraw money via ATM machine.

# data[].attributes.body
Creative & Design | RM12,000.00 x 5 months = RM60,000.00

Social Media | RM 15,000.00 x 5 months = RM75,000.00

Production | RM100,000.00

Media | RM150,000.00

# data[].attributes.body
Leads | 1 million marketing leads

Media Mention | 20 non paid media mention

Digital | 50,000 followers

Other | 25,000 leads converted to customer downloading the app/ purchase the card

# data[].attributes.headline
MAJOR CHALLENGE/OPPORTUNITY THIS BRIEF IS TO ADDRESS 

# data[].attributes.subject
MAJOR CHALLENGE/OPPORTUNITY THIS BRIEF IS TO ADDRESS 

# data[].attributes.body
KA$H Prepaid MasterCard and KA$H App has been in the market since May 2018.

Major challenge for this product is there’s so many other cards and app in the market. How do we convince the consumer that this card & its app is the best combination that they could have in the market?

However, we can take advantage on increasing trend in alternatives payment, rise of spending in e-commerce and m-commerce, increasing need for Big Data Analytics and there’s no other app in the market that allow customer to withdraw money via ATM machine.

# data[].attributes.headline
                   MAJOR CHALLENGE/OPPORTUNITY THIS BRIEF IS TO ADDRESS 

# data[].attributes.subject
                   MAJOR CHALLENGE/OPPORTUNITY THIS BRIEF IS TO ADDRESS 

# data[].attributes.body
KA$H Prepaid MasterCard and KA$H App has been in the market since May 2018.

Major challenge for this product is there’s so many other cards and app in the market. How do we convince the consumer that this card & its app is the best combination that they could have in the market?

However, we can take advantage on increasing trend in alternatives payment, rise of spending in e-commerce and m-commerce, increasing need for Big Data Analytics and there’s no other app in the market that allow customer to withdraw money via ATM machine.

# data[].attributes.body
Creative & Design | RM12,000.00 x 5 months = RM60,000.00

Social Media | RM 15,000.00 x 5 months = RM75,000.00

Production | RM100,000.00

Media | RM150,000.00

# data[].attributes.body
Leads | 1 million marketing leads

Media Mention | 20 non paid media mention

Digital | 50,000 followers

Other | 25,000 leads converted to customer downloading the app/ purchase the card