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be you without the _____

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be free from _____

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think about it

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let loose

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We'll help you start your race

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Live an organic lifestyle

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live your life worry-free with VA

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Thinking for you

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Print - magazines
SHAPE
Women's Health

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OOH Ads
Mrt stations - Downtown and Marina Bay
Lifts of Downtown Mall
Bus stops near Marina One

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Video Ads (Facebook, Instagram, Youtube)
- Show facilities of gym
- Show how the gym can help them relax
- Show how trainers help you with work outs

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FINDINGS IN MMR - TRY TO SHOW RESPONDENTS DON'T REALLY TAKE CARE IF THEMSELVES
SOCIALISING

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Events
potentially female only
- happy hour??
- open house??
- tour??

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comparisons of gym
- after workout at VA vs after workout at normal gyms

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- something that can give you a lot of links
- something that builds the brand
- future facing
- unique to the brand

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WHAT DOES THE TA ONE TO CHOOSE A BIG IDEA

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make VA YOUR lifestyle
(VA as an ideal lifestyle)

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(mutually benefiting)

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More than a gym

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Same same but different

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Better Together

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we're all that you need and more

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relationship between us and customer (//
dbs live more bank less campaign)

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serious about y o u

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think about yourself while we think about you.

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all in one - exercise, relax, socialise

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only the best, for the best

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VA is more than just a gym

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let VA be your second home

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make your money's worth