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http://www.thedrum.com/news/2014/02/12/topshop-goes-virtual-world-first-telepresence-london-fashion-week

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"TOPSHOP goes virtual" - Cammie Toh Su Qi (1601943B)

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"TOPSHOP goes virtual" - Cammie Toh Su Qi (1601943B)

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This article talks about Topshop's collaboration with technology agency, Inition, enabling lucky customers to experience a 360 degree virtual world that comprises of the catwalk show live from Turbine Hall, VIP arrivings and more. Specially commissioned and customised VR headsets will stimulate the celebrities the customers are seated beside, the actual animal themed runway show, and effects such as crows flying around and landing near their feet as part of the animal theme.
From this article, I learnt that technology is rapidly breaking boundaries. By introducing Virtual Reality(VR), it is much easier to share a first hand experience of quality, in the article's case, sharing with customers a once in a lifetime first row runway show. As VR was still a fairly new concept in 2014, Topshop was able to gain a lot of attention from media outlets all over the UK with this Fashion Week VR project. It also helped to attract much more customers that were interested in the VR experience to visit the Topshop branch in Oxford Circus, helping to boost Topshop's name.

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-Topshop virtual fitting room
>Topshop uses a virtual mirror to interact with customers to provide an augmented reality fitting room.
> Customers get to choose the clothing of their preference through gesturing in the air. Sizes also can be chosen.
> The built-in camera has a special function allowing the customer to look at the front and back of the clothing as they turn around. Information of  the clothing is also readily available.
>From this article, we learn that Topshop uses interactive changing rooms to make testing of clothes faster, more efficient and information also can be given based on what the customer wants, giving customers better service.
>With this attractive function and interactive technology at Topshop, customers will be more pleased with their shopping experience and also makes them want to shop more at Topshop.

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Topshop partners with Facebook on technology - Michelle

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Topshop partners with Facebook on technology - Michelle

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https://www.youtube.com/watch?v=RdyynpReQHc

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Topshop Partner with Facebook on Technology - Creating Fashion First

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Watch the Topshop Unique SS13 show live on Sunday 16th September, 3pm GMT and be part of a fashion first. Customise the catwalk, shop selected pieces, shoot the looks you love, download the show playlist and shop the make-up seen on the models!

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summary of key points
: inditex corporation is one of the largest fashion distributors
: focus on producing creative and quality design
: information system used: supply chain management
: Topshop uses SCM as well
Reflection:
supply chain management (SCM) = process of designing a product to point of consumption (customers)
Employees will be more motivated when sales figure affect their remuneration
Inditex uses a really smart tactic to pump up their profit, by outsourcing production to low-cost countries. They can use the sum of money saved to pay higher wages to the factory workers. Weighing the pros and cons, it is definitely far more ideal to spend it on factory workers as when they produce faster than their competitors -> listed in the market earlier -> first exposure to consumers
Secondly, highly motivated worker work harder = more efficient = hire lesser workers = cost-efficient

- SHARON SIAH

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https://www.wired.com/2011/05/augmented-reality-kinect-fitting-room-for-topshop-moscow/

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"Topshop raises digital bar in fashion world" - Michelle Anne Cruzado (1603786C)

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"Topshop raises digital bar in fashion world" - Michelle Anne Cruzado (1603786C)

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http://adage.com/article/cmo-interviews/topshop-raises-digital-bar-fashion-world/240100/

This article is about a Chief Marketing Officer, Mr Justin Cooke, who helped Topshop unveil one of its digitally ambitious fashion shows called "The Future of the Fashion Show". Mr Cooke has been working with several high-end brands such as Louis Vuitton and Gucci before even before working with Topshop. The fashion show partnered with Google on a multi-platform experience whereby consumers can watch the fashion show from various points of view, from that of the runway model to the handbag on her arm. Consumers could even buy the featured products instantly at the click of a button. One can also "customise the catwalk" to suit their tastes. Additionally, an app called "Be the Buyer" lets consumers create mood boards using the show's looks. Mr Cooke also stated that if he were to put a QR code in a Louis Vuitton store, chances are only 1 out of 1,000 people would scan it. Mr Cooke said, "It helps that the Topshop consumer is already digitally inclined. "They're all on their mobile phones, taking pictures of the product, using QR codes," said Mr. Cooke." Hence, Topshop's advantage among Louis Vuitton and Gucci is that their audience are younger and are more digitally inclined. In this article, I learnt that technology is fast becoming a part of our daily lives, giving fashion as an example. Technology can be a boon or a bane in the society nowadays. However, in the article above, it is a boon in the fashion aspect as it helps to garner more techno-savvy consumers, especially the younger generation.

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Topshop's launch of an innovation lab - Michelle

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Topshop's launch of an innovation lab - Michelle

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http://www.thedrum.com/news/2016/04/27/topshop-launches-innovation-lab-bring-affordable-wearable-tech-high-street