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Exhibition and fashion catwalk Shoot Full evaluation

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Here are some images taken from the catwalk fashion show

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Here are some examples of the images taken for the fashion shoot

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Vivenne Westwood typically uses bright colours that you cannot resist looking at. The clothes as well as eye catching are designed elegantly to fit the womans natural body shape. The red colour used typically symbolizes love as red is always commonly associated with the heart. The pattern also nicely fits around the coat and the colour sync together for the whole outfit.

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Typically uses a big image showing the fashion items with a model on one page then on the next page it goes into detail about the items showing full pictures of the items.

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Here the model is facing into the eyes of the audience, this is a typical sort of photo commonly featured by Vogue.

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instead of advertising clothes the front cover may advertise celebrities with special exclusive interviews.

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Usually front covered with a celebrity or general model in bright feminine  colours commonly referred with the colours of lipstick.

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Nobuyoshi Araki typically uses a bright background and typically has the model standing in a odd position like towards the right the woman has her foot lifted up and is slightly tilted to the right. The woman is pretty dark however her body has been lit up using the key light. The Photographer Nobuyoshi Araki uses a fast shutter to ensure that no camera shake is present as well as he can be able to capture the model standing completely still. The colour used in the background also makes the clothing in this case it being the black leather outfit stand out more making you instantly focus on it. Nobuyoshi Araki also made the model hold her foot up slightly, this could also hint that the main product for this image is the boots. The photo has been taken so that the only subject in the image is the woman further enhancing the fact that the photographer doesn’t want you to focus on anything else. Many of Nobuyoshi Araki’s other images are similarly taken where the model is sitting or standing in a particular pose often to make the audience think about what the product being advertised is. 2 point lighting is also used and the shadows are manipulated so that the model stands out.

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I also liked the background with the white and black painting, in order for it to work it would have been dependent on what the model was wearing and the colours for it to work the way I wanted it to.

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My primarily favourite location was the garden roof with the backdrop of Clapham Common with the nice green scene behind and such scenes are pretty common in Vogues magazines.

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Garden roof with backdrop being Clapham Common.
Outside between Tree or On mini building

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Emma Summerton often typically uses very bright colours. Majority of the models pose in a naturally usually doing something a person would do in their everyday life, however there are also a few snaps taken in unusual extreme and exotic locations. The image beside shows the two models in a ice scene and appear to be standing near a plane at the right of them. The models aren’t centred but more towards the left of the photo and clenching their big furry jackets which looks to be the product being promoted here. Both the women are directly facing the camera while the one towards the far left appears to have her body facing one way while her body is turned facing the other way. Emma Summerton also commonly uses bright atmospheres as the next photo to the right demonstrates and again the model is facing towards the camera. The model is also sitting what looks to be a window sill and to add lighting on the model a key light is being used to ensure that we’re able to see the model. Compared to the other photos, this particular photo has been cropped and is a lot closer to the model unlike the others, in this instance a guess of the product being sold here are the earrings as the way the shot has been taken puts more focus on the them as well as her face than anything else however it could also be the T-Shirt and Emma Summerton has chosen to zoom further into the pattern and T-Shirt design.

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This photo shows a woman sitting on a horse saddle showing off leather goods. This again is another example when shot with monochrome and bright lights creates a film noir feel to it. The bright lights along with the dark piano creates a mysterious feel which Helmut Newton was commonly known for. Majority of the images he took never really highlighted the product in question which he's trying to promote however you were able to see it on display and instantly recognize the brand. although some of these brands we probably may not recognize, people particularly from the era will

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The photo in monochrome showing the woman in a full sleek suit (Yves Saint Laurent's cult) with a film noir feel look to it became one the most famous fashion photographs, Helmut Newton was largely popular anyway. Majority of Helmut Newtons photos were taken using bright lighting and looked to be through additional lighting as well as others creating using the use of boosted ISOs.

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Fashion inspired photography to emphasize a brand or product.