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Basically it could be targeted to anyone but it highlights on maybe the fans of Lebron and Lil Yachty so they would be more influenced since they like them.

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It is presented on tv.

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Lebron James and Lil Yachty

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This is talking about Sprite and trying to convey that it is super refreshing and thirst-quenching.

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FUNNY New LeBron James Sprite Commercial with Lil Yachty 2016

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FUNNY New LeBron James Sprite Commercial with Lil Yachty 2016

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FUNNY New LeBron James Sprite Commercial with Lil Yachty 2016

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Kim, Hailey, Tatum, and Katherine

Peripheral Route for Persuasion

In this commercial it's promoting sprite. The audience is aimed towards teens to young adults because of the different influencers that are shown. Throughout the ad LeBron James makes it clear that he wouldn't tell you to drink sprite which gives the feeling that audience is not forced to buy a product. At the same time you can tell he was indirectly selling you the product by describing the refreshing drink.

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FUNNY New LeBron James Sprite Commercial with Lil Yachty 2016

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It used it's bizarre creepy nature to stick in the watcher's mind.
https://www.youtube.com/watch?v=nQcfK9EKfL4

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Srika, Logan, and Rylie

Source: Camila Cabello
Central Route: She promotes Sketchers.

Channel: The commercial was playing on some billboards in New York

Audience: mostly targeting teens and to persuade them into buying the shoes.

Peripheral Route: A celebrity is used to persuade the audience like a celebrity endorsement

https://www.youtube.com/watch?v=95Www8v-Qp8

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Patrick, Kyle, Maura, and Kate
The Channel: Shown on Tv's across American this was the Mountain Dew's Super Bowl 50 commercial.

Central Route for Persuasion:

It featured the classic puppy monkey baby, a creature with the legs of a baby, the tail of a monkey and the head of a puppy.  It marches in with a bucket of Mountain Dew Kickstart Midnight Grape and dances to its own song.

Peripheral Route for Persuasion:

Making this commercial so memorable in its own weird and unique way.

The Audience: This is more promoted towards younger adults and teens so anywhere from 16-30 considering it was advertising their new energy drink.

The Source: Mountain Dew Puppy Monkey Baby

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Super Bowl 50 - Mountain Dew: "Puppy Monkey Baby" (2016)

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1. You will get into breakout groups to find a commercial.
2. Analyze the commercial for (Central and Peripheral Routes of Persuasion, the source, channel, and audience).
3. Add the commercial to the class Padlet, and explain how the concepts are demonstrated in your commercial right on your post in the Padlet.

*Each commercial can only be used by one group.
*Include the names of group members in the title of your post.