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Learn How To Grow Your Business With Video Marketing

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I think you'll agree with me when I say:

Getting people to pay attention to your corporate videos can be really difficult.

But why is that the case?

It's because the vast majority of companies are going about it all wrong! They fail to take just a few simple measures at the beginning that would make all the difference to the effectiveness of the product at the end.

'But what are these simple measures?' I hear you ask.

Well, that's exactly what I'm going to delve into in this post:

The definitive guide to creating an animated corporate video that will rank with the world's best!

Table of Contents

What is a Corporate Video?

A corporate video is any non-advertisement video commissioned by a business, company, corporation, or organisation. Nowadays, the vast majority of them are published online on the business' website and distributed through their social media channels and via email marketing.

What are Corporate Videos Used For?

Corporate videos serve many functions. The most common are:

Staff training videos

Safety videos

Investor and shareholder relations videos

Content strategy overview videos

Product or service explanation videos

Executive proposal videos

The 2 most common types are:

Corporate Brand Videos

A brand video is a high-quality clip that promotes your business by embodying its message and ethos without overtly selling the viewer a specific product or service. It is a powerful way of boosting your content and staying ahead of the competition.

The general industry standard for producing a good corporate brand video starts at about £10,000.

Here is a great example:

Corporate Explainer Videos

An explainer video is a short clip that, more often than not, uses a narrator to concisely explain anything about your company, product or service. It is an extremely engaging way of communicating often complex messages to your viewers in a personal manner.

The general industry standard for producing a good corporate explainer video starts at about £5,000.

Here is a great example:

If you would like to read my definitive guide to explainer videos, you can do so by following this link.

Why are Corporate Videos Important?

Corporate videos have become increasingly important in recent years because, as one HubSpot study found, 54% of consumers want to see more video content from a brand or business they support! So, if your business isn't making them, you're likely to fall behind in today's digital climate.

How Much Does it Cost to Produce a Corporate Video?

For production alone, the general industry standard for a corporate video starts at about £4,000 and can go into the tens of thousands. It depends on what you want. Factors that effect it include animation or live-action style and quality, video duration, and the calibre of the agency you work with.

What are the Goals for Your Corporate Video?

When starting out with your corporate video, one of the biggest mistakes you can make is failing to outline, or even know, what exactly you want your video to achieve. This makes it virtually impossible for a video agency to choose the best video style for you.

"When starting out with your corporate video, one of the biggest mistakes you can make is failing to outline, or even know, what exactly you want your video to achieve."

So, firstly, specify measurable reasons why you want a video in the first place. It is not sufficient to say 'to explain my product.'

Good examples would be 'improve my conversion rates' or 'boost my social media awareness.'

The agency will then have some direction and (a good one) will perform brand/customer research to see why you are not already achieving these goals. With the findings, they will be able to outline the specific key performance indicators (KPIs) that will make the greatest positive impact on your business.

For example, 'increase new customer sales by 15%' or 'get 25% more enquires through social media.'

This information is vital when it comes to choosing and creating each component for your business.

What is Your Budget?

Your budget is intrinsically linked to your KPIs. So you should work out what your return on investment (ROI) would be if your KPIs were met.

For example:

If your KPI is to increase new customer sales by 15%.

1. Calculate how many new customers that would be each year.

2. Work out the lifetime value of each new customer.

3. Estimate your ROI by multiplying the answer from step 1 with that from step 2.

Not only will this allow you to calculate a realistic budget, but it will also help prioritise work and demonstrate the importance of the video to stakeholders.

How Do I Find the Right Corporate Video Company for Me?

Here are some of my top tips for filtering down production companies, as well as building strong working relationships with them:

Study their portfolios and reviews to see if they have experience making similar videos and if they have worked well with some reputable organisations.

Collate a few examples to help convey the video you have in mind.

If you want to meet them in person, search only for ones in your area. For example, 'Corporate video company London.'

Brief them thoroughly on your key messages and brand ethos.

On first contact, if they are already offering you a quote based on basic features/length, know that they are looking for a quick sale rather than a true collaboration to achieve real business results.

Talk to the creative director as well as the salespeople to build a compelling script.

Trust what your instinct tells you when dealing with the team. Are they enthusiastic, responsive, grasping your message, etc.?

Be open to their professional opinion.

Be realistic with your schedule and budget.

If you would like a more extensive overview on finding the perfect video company, have a read of this recent article.

What Art Style is Best for My Corporate Video?

The art style for your video should be chosen logically, i.e. to match the video's purpose, your calculated budget, the ethos of your brand and one that resonates with your audience, rather than based on a feeling, i.e. guesswork.

Beware of agencies trying to force more expensive and complex art styles on you unnecessarily. Despite what they might say, the artwork's main function is to convey your message as clearly as possible.

Although expensive art styles can often equate to better business results when it comes to brand videos, for the most part this is not the case. In fact, high production value can often have negative results:

It will make it more expensive and time-consuming to test and change the video once complete, reducing your ROI.

It can distract from the key points in the video.

The deadline could be delayed due to longer production time.

To conclude: a good video production company should present you with the art styles most likely to make your video succeed. And be able to back their choices up with hard data and evidence.

Generally speaking, whiteboard animation is the cheapest art style and 3D animation is the most expensive.

If you are making a corporate explainer video, whiteboard animation might suit your needs better as it is proven to hold an audience's attention when portraying complex messages. If you are making a highly-visible corporate brand video, a more expensive style like 3D or motion graphics will usually work better as it will portray professionalism and impress.

You can learn more about the whiteboard animation style in this guide.

Corporate Video Marketing and Your Sales Funnel

It is especially important that you are aware of the sales funnel when planning your video marketing strategy. This is the journey a prospect has to take to become your customer, often illustrated as having 4 main stages (shown below).

In order to maximise your marketing return on investment, you must consider how your corporate videos leverage each stage so as much people as possible reach the bottom (and buy).

Hero Hub Hygiene Video Framework

A highly useful strategy to help you optimise your video content for your sales funnel is Google's 'Hero, Hub, Hygiene' framework. In this post, I will give you a quick breakdown of how it works in relation to your corporate marketing videos, but, if you would like a more comprehensive understanding, you can follow this link.

Note: I will include examples for each of the three 'H' content types at the end of this article.
Hero (Attraction)
Hero videos are infrequent, high-impact and emotional brand promotions. The goal of them is to introduce your business to a large new audience or break it into a new segment.

They sit at the top of the sales funnel because the attraction stage is all about making your business known to new prospects and encouraging them to take a closer look. For that reason, they generally require the biggest individual investment of any video type.

Generally speaking, in order to achieves these aims, they:

Are often built around an important event, product launch or serendipitous viral opportunity.

Highlight what makes your business stand out with compelling storytelling.

Are either one or a combination of visually stunning, shocking or hilarious in order to grab your audience's attention and stay with them.

Given this, corporate brand videos are the best option to for your Hero content.
Hub (Capture)
Hub videos are regular, cohesive pieces of content that keep your audience engaged by offering fresh perspectives on their passion points. The goal of these videos is to build brand awareness, trust and boost engagement and subscriptions for the new visitors brought in by your awareness content.

They are perfect for the capture stage of your sales funnel because they present you as an industry thought leader by competently answering any questions or objections people might initially have about your product or service. Even though they should ideally be released weekly, if you make them to a simple, easy to replicate formula, they don't have to be a burden on your expenses.

When it comes to your corporate video campaign, customer testimonials, explainers and interviews with industry experts are perfect.
Hygiene (Attraction and Nurture)
Hygiene videos (sometimes referred to as 'Help') make sure you are visible when people search questions and keywords relating to your industry online. By using Google to find these most searched terms, you can produce content that specifically addresses them. It is this rational approach that will get you onto the first page of Google.

These videos are both attraction and nurture because, on the one hand, they bring in new leads via online searches and, on the other, they curb any possible doubts that could remain with valuable and informative content.

For your campaign, product demonstrations and instructional clips are ideal for securing those conversions!

Now, here are 17 of the world's best corporate video examples and what makes each of them so great:
Microsoft
Multinational technology company, and one of the biggest corporations in the world, Microsoft released this 65-second animated video for their hybrid cloud infrastructure in 2014.

With a concise script and straightforward 2D animation, it proves that even globally renowned organisations can still benefit from a simple down to earth corporate video.

The effortless animation, with its varying shades of blue, elicits feelings of growth in order to get Microsoft's message across effectively. But it is the script and voiceover combination that I believe makes this a great video.

The script succinctly outlines a complex problem, describes how Microsoft's solution can solve that problem and reveals the benefits it would have on your business. Not only is it successfully translating complicated messages into a language a wide audience can understand, but it also does it with a calming and friendly tone of voice, giving what could feel like a daunting product a friendly and approachable feel.

Never underestimate the importance of script and voiceover in your corporate video.
RIPO
Early in 2018, Latvian furniture design and manufacturer RIPO made this elegant corporate video. In just 2 minutes, it shows, rather than tells, the viewer everything they do, their brand ethos and what makes them a stand-out corporation.

Their choice to use English text on-screen rather than a voiceover narrator instantly opens this small Latvian company up to the world. If they decided to use a Latvian narrator, on the other hand, think about how many people online would instantly turn away thinking they are only offering a localised service.

As well as this, they cleverly combine sleek, minimal imagery with a tasteful electronic track that builds throughout the video, really hammering home the message that they are all about Scandinavian design and efficiency.
Coca-Cola
In 2011, Coca-Cola created a 2-part content strategy video entitled 'Content 2020'. Its combined length is 17 minutes and it was Coca-Cola's strategic vision for the company's future.

Formed of 9 chapters, it discusses, to name a few, their transition from creative to content excellence, their dedication to helping people and making their lives better and their enormous influence on popular culture.

Considering the fact that this is a corporate video created more so for their internal teams than for public viewing, it is an amazing fact that, at this moment, part 1 has almost 700,000 views on YouTube! A real testament to Coca Cola's influence on marketing.

People look to them as a standard-bearer and rightly so given their continued worldwide impact and customer reach.

The art style of this video is also worth mentioning.

It uses whiteboard animation, an art style in which the viewer witnesses the story take shape by showing the artist's hands physically drawing it. As mentioned already, if you need to explain something complex, this method is scientifically proven to be one of the most effective ways of engaging the audience.
Practicus
Project management and consultancy company Practicus created this 73-second animated video in 2016. It is entitled 'Another Way' and is a great example of a corporate Hub video that could sit perfectly on their landing page.

Its sleek, simple and informative style compliments the brand's collaborative message and gives the viewer a sense that Practicus is a straightforward, effortless and trustworthy company to work with.

This corporate video is labelled an 'explainer' because it does what it says on the tin: it explains what Practicus do and how they do it.

Besides the pure aesthetics of the animation, I really like how it matches the voiceover with abstract visual metaphors. For instance, when it says, '...help your business overcome any obstacle', we witness a ball rotating in a maze until it finds its way out - a useful tool for solidifying points in the mind of the viewer.

Once you have a great script, think up clever ways of metaphorically representing its most important points and messages with animation.
Men's Health
Men's lifestyle website Men's Health released this attention-grabbing video back in 2014. With a title like 'How a Bean Becomes a Fart', the 63-second clip appealed to the child in us all and, for that reason, was certainly hard to ignore.

As the title suggests, it is an in-depth and surprisingly scientific breakdown of how our bodies process the substances that make up beans from chewing through to gas leaving 'the backdoor.' It is a great example of a corporate Hygiene video not aimed at advertising anything in particular but capturing curious people's attention.

I like how the simple, flowing animation in this clip brilliantly portrays food moving through the body without offending the senses. Similar to the Practicus video, it achieves this by substituting more literal depictions with clever visual metaphors and adds to the overall playfulness of the clip.

Its power, however, lies mostly in the subject matter, which manages to be equal parts humorous, striking and, most importantly, relevant. Grabbing the audience's attention and making them laugh is a powerful way of attracting them to your website to see what other entertainment value or information could be found there.

So, if the subject allows, think of similar ways to grab the viewers' attention through surprise and humour. But always keep it relevant.
Honda
Japanese multinational motor company Honda created this high-impact corporate video for Honda India.

For a pure brand advertisement that doesn't attempt to explain anything to the viewer, it is quite long at almost 4 minutes. However, that hasn't had much of an effect on its popularity with over 50 million views!

Honda created an original track for this video, which, when sung over the various live-action scenarios, generates a lot of emotion and sentimentality around their brand. Ultimately, this clip achieves everything a great brand advertisement should by being memorable and showing the audience how Honda helps people every day.
Watermark
Photo protection and branding app Watermark created this 1-minute corporate explainer video in 2016. Portraying a variety of characters with very different lives, the clip skilfully conveys the message that no matter what your individual need for online photo protection is, Watermark is the best solution available.

This is an excellent example of a simple 2D video made to increase brand awareness and build trust with customers by empathising with them and their goals - important when people are trusting you with their content protection.

Another thing I like about the video is its character design. A great job was done depicting the wide range of customers that use Watermark. Sometimes businesses can have a universal audience and it takes clever storytelling to portray it in a concise manner.

If your company requires a lot of trust from customers, get to know them as best you can and empathise with them within the story of your corporate video.
Ford
To celebrate Father's Day, iconic American multinational automaker Ford released this 54-second, narrative-driven corporate brand video.

Done in a pop art style reminiscent of Roy Lichtenstein, it tells the story of a woman dressed as a princess for a children's party get into a road traffic accent. Crying, with amused passers-by beeping at her, she calls her dad who races to the rescue in his Ford.

This corporate brand video is a huge departure from Ford's usual image. They understand that animation and storytelling are powerful tools for steering businesses in a new direction when change is needed.

The off the cuff delivery of the voiceover combined with traffic and engine sound effects really makes the video feel real. And using a specific day of celebration gives Ford a reason to remind people that they are still as dependable as ever.

If there is a specific time of year that your business tends to hit a lull, pick a holiday or day of celebration that lies within that time and build your corporate video around it.
House Network
Our video marketing agency, Spiel, created this 73-second corporate explainer video for online real estate agent House Network. The clip uses storytelling and visual techniques to explain just how easy it is to sell a house on their site.

By starting from the perspective of a 6-year-old child using the internet, the video instantly diffuses the complicated associations people have with the process of selling a house. Then, when the attention is transferred to the parents, the viewers' automatic assumption is, 'Well, if a child can do, it must really save a ton of hassle!'

The clever storytelling is appropriately combined with simple, childlike 2D animation and light and friendly music, to really reinforce its the message and give an all-encompassing theme to the video.

By including specific benefits from using House Network in the narrative, such as Mum and Dad saving thousands of pounds and booking a holiday or Tommy getting a new iPad, really personalises the video and gets the viewer imagining what they would do with the extra cash.

Building strong positive associations with your brand is always a sure way to boost your conversions. And if your product or service is in an industry usually deemed complicated, use storytelling and animation to depict its ease of use.

"Building strong positive associations with your brand is always a sure way to boost your conversions."

Dissolve
Stock footage and photo licensing company Dissolve created this brilliant video ironically titled 'This is a Generic Brand Video'. It uses their own live-action stock footage to hilariously parody all pretentious advertisements everywhere.

It even won a Shorty Award for best use of social media in business to business marketing strategies and campaigns.

Making the viewer laugh is always a good tactic, so long as it's relevant and actually funny.

This clip works so well because the script is written extremely well, it rings very true coming from the voice of the narrator and, while it calls itself 'generic', it is actually relevant to the business. So, hone your script, and hone it again, before moving on to production.
American Express
In 2016, American multinational financial services corporation American Express released this corporate video entitled 'Imagine What You Could Do'. The 45-second brand clip is designed to attract a more diverse workforce by changing perceptions about what it is they actually are: 'more like a hybrid than a financial services company.'

The slick design of this animation is completely in-line with American Express's brand aesthetic. The various shades of blue and white of their logo plus the colour of their gold card are strictly adhered to, building a strong and intuitive association between the video's message and the brand in the mind of the viewer.

The fast pace of this video alongside an inspiring and upbeat track and voiceover portray an exciting and rewarding environment to work in. As opposed to what is generally imagined to be the case in the corporate financial sector.

If your business is breaking the mould in an industry traditionally perceived as uptight and formal, use the tools demonstrated here by American Express to build energy and excitement around it and change people's minds.

In order to reinforce the association with your business, stick to your brand colours and aesthetic when working out the art style.
London & Country
In 2015, the UK's largest fee-free mortgage broker & adviser London & Country contacted Spiel to create a corporate video for their critical illness life insurance advice service.

The video uses real-world facts and compelling narrative to build a case for why it is vitally important that everyone gets critical illness insurance. The argument is so strong that in the end there is no denying that they are providing a truly worthwhile service.

The power of this video lies in its seemingly crazy, attention-grabbing opening statistic, that 75% of households have motor insurance, 73% have contents insurance and only 11% have critical illness insurance! Considering the percentage of us that will be diagnosed with a critical illness in our lifetimes, this is difficult to ignore and makes people want to stay for the rest of the video

If your business can be proven to provide a valuable and much-needed service through hard data and facts, gather them, select the most potent and put them up front and centre in your corporate video.
Slack
In late 2015, cloud-based team collaboration tools and services company Slack released this eye-catching 1-minute clip. It is a great example of a corporate Hero video made to show off their brand to a wide audience.

With all the quality of a Disney production, this video uses CGI to portray a working office full of busy animals (presumably because they can't speak) getting lots done by communicating through the office Slack system alone.

The calibre of the video speaks for itself. The viewer could be forgiven for thinking they are watching a trailer for a big budget feature film. So, it's no wonder it currently has 16 million views on Youtube!

By showing each character's Slack messages floating above or next to them, the video can portray with great excitement how a single message (spark of inspiration) can start a chain of events and get things done much more efficiently than emails or meetings.

There is no other style of video more worth splashing out on than your main corporate brand video.
John Deere
John Deere, American manufacturers of agricultural, construction and forestry machinery, created this 3-minute video celebrating their rich and proud history.

After watching the clip, it is impossible to think anything about them other than that they are a highly trusted industry leader who have had an enormous impact on the history of their fields.

In the short time it takes to watch this clip, we learn about the entire history and ethos of the corporation, the range of products they sell and why these products are only going to become more essential in the coming decades.

If you have a strong and proud history, be sure to show it in your corporate video. It is one of the most powerful ways of building brand trust there is.
Parker Hannifin Corporation
American specialists in motion and control technologies Parker Hannifin released this dramatic corporate video for their new motions system group.

The clip uses a combination of live action, 3D and motion graphics to show how, for the first time, they have brought together their hydraulic, pneumatic and electrical motion technologies to provide a vital service across a diverse array of industries.

With a theatrical score and an onslaught of stimulating visuals, including concepts for flying vehicles of the future, this video lets the viewer know that Parker Hannifin are at the very cutting edge of technology. Every aspect, from the movie trailer-like voiceover to the space rocket graphics, conveys a company at the pinnacle of their industry.

If, on the off chance, your company happens to deal with exciting new industries like space, take a page from the blockbuster movie trailer book and build a sense of awe and wonder around your brand.

"If, on the off chance, your company happens to deal with exciting new industries like space, take a page from the blockbuster movie trailer book and build a sense of awe and wonder around your brand."

Spotify
Music streaming service, and household name, Spotify created this brilliant corporate Hero video back in 2011 when they were a little-known company.

The 64-second animation doesn't need voiceover to tell us what they're all about. With a hypnotic drum beat/lively jazz track from movie score composer Tobias Norberg, as well as some endearing character design, it gives the viewer no choice but to sit up and take notice.

This video was so effective because it builds a lot of anticipation and excitement around the company. It conveys an easy to get and use service that abounds in fun, excitement and possibilities.

Basically, it does what all great brand videos should do: embody the company ethos.

Remember, when it comes to your corporate brand video, strong visuals and sound design can say a lot more than words.
Barking Mad
This is a good example of a corporate explainer video created by the team here at Spiel for Barking Mad, 'the UK's most trusted dog sitting service.'

The 1-minute video really speaks to their dog-owning customer base with a lovable, tail wagging canine, Max, doing everything dogs do, as well as some amusing things they don't (wearing sunglasses and sipping a cocktail on a beach?)

The script has a strong narrative that succinctly explains why they are the best dog sitting service available.

When it comes to corporate explainer videos, the script is very important. A good scriptwriter will be able to take your brand and whatever it is you're explaining and translate it into an engaging narrative.

Conclusion

I hope this article has given you a better understanding of corporate videos and even helped get you started on your very own.

Which of the corporate videos in this post speak best to you and your business? Use them as reference points in the first meeting.

When approaching corporate video companies, remember to have your brand ethos as well as your goals and messages for the video clearly defined.

Spend some time researching your sales funnel from a prospect's perspective and ensure your campaign covers each stage sufficiently.

Please feel free to leave any questions or feedback in the comments below. I'd be happy to get back to you.

If you would like to discuss a corporate video project for your business, you can get in touch with our corporate video production company Spiel on 020 891 2077

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Corporate Videos: 17 World Best Examples (Latest 2021 Guide)

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I think you'll agree with me when I say: Getting people to pay attention to your corporate videos can be really difficult. But why is that the case? It's because the vast majority of companies are going about it all wrong!

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If you are fascinated by how you might influence, entertain, and inform others by creating the best possible media content for an audience, a degree in communications may be right for you. The communications major covers many disciplines including advertising, marketing, public relations, journalism, broadcasting, media, and film.

Top Skills Communications Majors Have

Communications majors learn how to assess the needs and preferences of readers, viewers, and listeners. They have the creativity to devise innovative strategies for conveying their messages.

Students who major in communications learn to plan, organize, and execute projects, programs, and events. They must be attentive to detail but at the same time understand the big picture. Since communications projects are often subject to criticism and failure, communications majors learn to tolerate critical appraisals of their work and to cope with less-than-successful ventures.

Your final decision about a career with a degree as diverse as communications will be influenced by your individual interests, skills, and values, but here are some promising options for your consideration.

Top 10 Jobs for Communication Majors

Review some of the best job opportunities for communications majors, along with the skills you will need to get hired.

1. Public Relations Specialists

Organizations of all types are concerned about how they are perceived by the public. Communications majors are well positioned to think strategically about how to influence public perceptions through the media. PR professionals write press releases, organize press conferences and other events, and convince the media that stories about the organization have journalistic merit.

Some public relations representatives work for public relations, marketing, and advertising agencies, which service a roster of different clients. Others work directly for corporations, government agencies, and non-profit organizations in communications departments to get the right messages out about their employer.

Salary and Job Outlook: The Bureau of Labor Statistics (BLS) estimates that public relations specialists earned a median annual salary of $61,150 as of May 2019. The lowest 10% earned less than $34,590, and the highest 10% earned more than $115,430. According to the BLS, employment of public relations specialists will expand by 6% through 2028, about as fast as average for all occupations.﻿﻿

2. Meeting/Event Planner

Successful events require a compelling theme and effective promotion in order to attract a viable group of attendees. Communications majors are favorably positioned to assess the interests of consumer groups and members of professional organizations, and to package events in an appealing way. They have the detail orientation and organizational skills to think through the process and to consider all the needs of presenters and attendees.

Their writing skills help them to compose press releases, write descriptions and biographies for event literature, and create online content about meetings.

Salary and Job Outlook: Meeting and event planners earned a median annual salary of $50,600 as of May 2019, according to the BLS. The lowest 10% earned less than $28,590, and the highest 10% earned more than $86,390. The BLS projects growth of 7% through 2028 for employment of meeting and event planners, a faster-than-average rate for all occupations.﻿﻿

3. College Alumni and Development Officers

Alumni officers evaluate the needs of various alumni groups and plan events such as reunions, networking receptions, and social events to maintain alumni connections to their alma mater.

Development officers study prospective donors and present the aspects of the college that correspond to the interests of particular individuals.

The ability of communications majors to create carefully worded and concise written communications helps the development officer to make their pitches effectively. Development and alumni officers both need to exercise a great deal of social finesse in their interactions with alumni, parents, and other potential donors.

Salary: Salary.com estimates that alumni relations officers earn a median annual salary of $54,498, and college development officers earn a median annual salary of $154,700.﻿﻿

4. Media Planner

Media planners need to understand the clicking, viewing, reading, and listening inclinations of consumers in order to select the best mix of media outlets for an advertising campaign.

Communications majors are uniquely qualified to examine the way demographic groups consume media so they can anticipate the optimal placement of advertisements within television/radio programs, websites, and magazine and newspaper articles.

Media planners also tap the presentation and writing skills developed through communication studies as they pitch their plans to advertising colleagues and executives.

Salary: PayScale estimates that media planners earn an average annual salary of $50,021, with the top 10% earning $63,000 or more and the bottom 10% earning $38,000 for less.﻿﻿

5. Social Media Manager

Social media jobs are all about communicating with people. It is no surprise that communications majors, who are trained to analyze patterns of communication, are well qualified to help organizations leverage their brands within social media.

They must also have the persuasive abilities and presentation skills to pitch their plans to staff, and to convince colleagues and customers to contribute testimonials and other content online.

Salary: PayScale estimates that the average salary for social media managers is $50,986, with the top 10% earning $78,000 or more and the bottom 10% earning $35,000 or less.﻿﻿

6. Human Resources Specialist

Human resources professionals are responsible for communication-intensive functions within organizations including recruiting staff, orienting new employees, developing training programs, conveying policies to staff, educating employees about benefits, and creating employee newsletters.

HR staff use public speaking skills to deliver presentations to current/prospective staff, and writing skills to create employee manuals, compose web content, and produce recruitment literature. They use verbal communication skills cultivated by the communications major to counsel/advise employees and to interview candidates for jobs.

Salary and Job Outlook: The BLS estimates that the median annual salary of a human resources specialist as of May 2019 was $61,920. The lowest 10% earned less than $37,180, and the highest 10% earned more than $105,930. The BLS expects that jobs in the field will grow by 5% through 2028, about as fast as average for all occupations.﻿﻿

7. Business Reporter

The proliferation of financial and business media has opened up opportunities for communications majors with an interest in business and finance. Business reporters tap journalistic writing skills to cover developments within businesses, industry, and the economy in general for websites, television stations, newspapers, and magazines. They must be able to convey business information in language understandable by the general public.

In order to cover stories, business reporters use the interpersonal skills developed by the communications major to cultivate relationships with business insiders. They must have the persuasive ability to convince editors about the viability of their ideas for articles.

Salary: Glassdoor estimates that business reporters earn an average of $63,221.﻿﻿

8. Health Educator

Health educators assess the health-related problems and needs of a target population, and formulate programs to address those issues. A key component of their work is understanding the attitudes and perceptions of their constituents regarding health concerns. They must develop and present workshops and seminars geared toward their audience. Health educators produce web content and literature that will appeal to their constituents.

Organizational and event planning skills are essential when orchestrating and promoting health fairs and other programs.

Salary and Job Outlook: The BLS estimates that health educators earned a median annual salary of $55,220 as of May 2019. The lowest 10% earned less than $32,890, and the highest 10% earned more than $98,680. Jobs for health educators and community health workers were projected to grow by 10% through 2028, much faster than average for all occupations.﻿﻿

9. Brand Manager

Brand managers oversee the positioning of products and services within the public's consciousness. They analyze consumer reactions to their products based on factors such as price, consumer experience, packaging, and accessibility. Brand managers supervise the development of communication-intensive campaigns including advertising, promotion, and public relations to enhance sales.

Brand managers must have the interpersonal and communication skills to engender the cooperation of other sales, marketing, and advertising partners. The critical eye of the communications major is needed to evaluate ads, commercials, and other marketing copy.

Salary: According to PayScale, brand managers earn an average annual salary of $71,179 with the top 10% earning $116,000 or more and the bottom 10% earning $44,000 or less.﻿﻿

10. Sales Representative

Most communications majors won't be thinking of sales as an eventual career when they enter college. However, they will learn many skills while studying communications that can lead to a successful and lucrative career in sales.

The verbal, written and wider communication skills mastered through the major will equip the salesperson to devise and deliver the right pitch to various types of consumers or businesses.

Salary and Job Outlook: Compensation in the field varies greatly by the area of sales focus. For example, the BLS estimates that wholesale/manufacturing salespersons earned a median annual salary of $63,000 as of May 2019. However, reps selling scientific and technical products earned $81,020, median-nearly $20,000 more than the occupation as a whole. The BLS predicts that employment of wholesale sales and securities salespersons overall will increase 2% through 2028.﻿﻿

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Top 10 Best Jobs for Communication Majors

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If you are fascinated by how you might influence, entertain, and inform others by creating the best possible media content for an audience, a degree in communications may be right for you. The communications major covers many disciplines including advertising, marketing, public relations, journalism, broadcasting, media, and film.

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Your consumers expect you to listen, and quarantine isolation has intensified their desires for meaningful personal connections and immediate responses from brands.

Meanwhile, marketers are challenged with recalibrating their strategies and messaging to meet new consumer behaviors and demands without a clear roadmap or precedent.

In response to the "new normal" brought on by the COVID-19 pandemic, brands are striving to find a balance between leaning into empathetic, user-centric practices and safeguarding economic stability:

Movie studios are releasing popular titles to streaming platforms months ahead of schedule.

Technology companies are rolling out no-cost extended trials of digital solutions that facilitate working and schooling from home.

Luxury brands are producing facemasks and hand sanitizer instead of handbags and perfume.

But the ways in which we determine what customers think about our brand must change as well. Traditional methods such as in-person focus groups are likely on hold for the foreseeable future. Similarly, social listening tools may skew toward the context of current conversations. As a result, US marketers need new tools to help them rapidly and confidently engage consumers and uncover how behaviors and brand perceptions have shifted.

Enter: conversational marketing. Let's break down what conversational marketing is, and how marketers can use it to strengthen their strategy in these trying times.

What is conversational marketing?

Conversational marketing is a method that engages consumers in dialogue-driven, personalized experiences at a one-to-one level, enabling brands to listen and gain unique customer insights while also providing value to the user.

For many businesses, engaging in these types of conversations with clients to gain actionable insight requires scalable technologies such as chatbots or other digital solutions. These tools can be thought of as a new set of ears for marketers and may be embedded in virtually any place you connect with consumers, whether that's on your website, mobile app or even interactive advertisements.

The benefits of conversational marketing

A sophisticated, conversational approach to marketing can enable brands to deliver personalized consumer engagements with readily available, hands-on digital experiences while supporting privacy expectations. This unique experience can extend throughout the consumer journey with deployment across various channels such as digital advertisements, owned and operated sites, a mobile app and more.

An effective conversational marketing strategy should be designed to help:

Differentiate your brand by leveraging AI tools such as natural language processing to showcase your voice authentically and create a sense of empathy with users.

Deepen consumer engagement, confidence and loyalty by empowering users to interact directly and on-demand with your brand.

Quantify the impact of marketing campaigns on various parts of your business-including sales, product development and the in-store experience-by gathering near real-time consumer feedback.

Optimize future strategies by better evaluating how messages are resonating with your audience.

Improve user satisfaction by delivering a consistent, purposeful experience at each digital touchpoint.

Best practices for conversational marketing

In order for brands to make the most use of conversational marketing, they need to consider the following steps:

The right data and better analytics: Making the right decisions starts with the right data. When it comes to conversational marketing, your tool must be able to utilize this data to craft individualized responses based on the user's history and preferences.

Personalization: Personalization is key in conversational marketing. A personalized solution takes user data into account when drafting responses to questions your users may have about your brand. These interactions can help strengthen the consumer's relationship to your brand by fostering a one-on-one connection.

Customer engagement: The biggest difference between conversational marketing and other, traditional approaches is that it is designed to engage the customer with natural dialog. By talking to customers on a human level, you'll be able to connect in a way they may never have experienced before with a brand. These conversations will make users feel more comfortable, and you'll be able to gain key consumer insights and understand leads.

Conversational marketing's impact on the bottom line

Conversational marketing can be a great tool for marketers to utilize due to its impact on sales and leads. Through a personalized conversation, you're able to establish a deeper connection with consumers. When someone lands on your site, this is an opportunity for you to engage with them and begin those consumer relationships. Your response time must be quick and the answers your AI crafts should be individualized.

Not being able to respond in a timely manner can negate the efforts you put into your conversational marketing strategy. If a user is looking for answers they aren't receiving due to an impersonal chatbot or submitting a generic Contact Us form, they'll leave. That's why it's a smart move to implement a real, live chat right onto your site.

When doing this, marketers need to ensure they are choosing the right technology to leverage the right insights and data for a seamless experience. When Facebook launched Messenger, most people considered it to be a way to message friends and family. Soon, businesses realized they could use Messenger as a direct line of communication with consumers. In fact, they found that conversations between users and companies that took place inside Messenger have a 30% better return on investment than retargeting ads on the web.

By implementing an AI advertising tool on your website, you can also foster this direct line of communication without users having to leave your site.

Examples of conversational marketing

One of the best ways to look at conversational marketing is through example. Let's consider Behr Paint Company. When they wanted to drive sales by promoting the Color Finder-a new recommendation tool that streamlines the process of paint selection-they weren't sure where to start. To help distribute their message in a personalized way, the company launched an AI-powered campaign on weather.com to facilitate near real-time dialogue with consumers. The tool offers personalized paint recommendations to users while gaining insight into color trends based on their responses.

These dynamic ad experiences generated over 15,000 conversations with consumers, driving a 17 percent increase in purchase considerations among the target audience and an 8.5 percent incremental lift in store foot traffic. The interactions also helped shape future production strategies by giving Behr deeper insight into the types of color choices their customers preferred.

Another example of conversation marketing would be Hulu's launch of their live TV services. When they were getting ready to launch Hulu with Live TV, they wanted to make sure their users understood the new service and how it set them apart from top-tier competitors.

To help, Hulu Watson Conversations campaign ran alongside high impact branded backgrounds and homepage takeovers on select days during the holiday season. These ads leverage natural language dialog to ask users about their viewing habits and overall mood. As a result, these meaningful conversations led to 14,000 total button clicks, with 3,000 heading right to Hulu.com.

Enable two-way brand conversations with Watson AI

To achieve these results, brands should seek out experienced, trusted partners to assist in developing and deploying a conversational marketing strategy. As an industry leader in conversational marketing, IBM Watson Advertising Conversations solution is designed to drive deeper engagement, awareness, action and affinity by creating one-to-one connections between brands and consumers at scale.

These solutions begin by training award-winning AI from IBM Watson Advertising to be an expert on your brand by utilizing content from your website, FAQ documents and relevant marketing materials. IBM works with you to develop a custom creative and conversation experience that invites consumers to ask questions about your brand and delivers personalized responses in natural language that are unique to each user.

The IBM Watson Advertising Conversations portfolio of solutions can be deployed on virtually any digital property based on your marketing strategy, acting as a massive virtual focus group for your brand.

The result is a solution that helps you enhance the user experience, drive revenue and improve future business practices by uncovering valuable insights and emerging trends.

Listen to your customers and let your voice be heard.

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What is Conversational Marketing? And Why Brands Need it Now | IBM

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Conversational marketing is the new industry buzzword, but what is it? Learn how it can help US marketers rapidly and confidently engage consumers and uncover how behaviors and brand perceptions have shifted.

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getty

Goodbye and good riddance to 2020. The global pandemic had an impact on every business. From a digital marketing standpoint, what will 2021 bring? Several digital marketing leaders shared their thoughts on coming trends.

Teddy Heidt, Founder of The Gauge Collective, offered this prediction:

Digital business pivots may become permanent. "Virtual Events and Experiences for audiences to engage outside of your traditional sales messaging. We helped Mariano's launch Mariano's Meet-Ups, Virtual Events spanning Chef Demos, Mixology Classes, and Live Music, and Tricoci market Virtual Consultations for at home treatments. Diversify your social media activity to connect with more engaged users. To that point, enrich the user experience on your social profiles by leveraging shop and other features that break down barriers towards purchasing from you. We helped Tricoci launch Instagram shop to complement their new ecommerce program."

Massimiliano Tirocchi, CMO and co-founder, Shapermint, sees a shift in social media:

Social media will become a top channel for purchase, instead of just discovery. "Social media platforms like Facebook are making it easier for consumers to go from discovery to purchase without ever having to leave the platform, creating a simple and seamless path to purchase. With social commerce continuing to grow into 2021, retail brands will have to adapt to these platforms with new rules, similar to what many did with Amazon."

Sherene Hilal, SVP, product marketing and business operations, Bluecore, predicts:

Informed buyers want to buy from informed brands."This means evolving even beyond the age of personalization and entering an age of personal commerce, where consumers co-curate their experiences with brands to reflect their preferences at any given moment. They expect for brands to understand what they've bought in the past and help them to determine what they should buy next, based on all the data that they've consciously shared with them by engaging with their sites and channels. This is not just a matter of brands meeting consumers where they are; it's about brands telling them what they want, when they want it. If brands and retailers are going to continue collecting first-party shopper data, they will need to begin actioning it in meaningful ways, predicting what their shoppers want to see next, and understanding where shoppers are in their buying cycles to predict when they'll want to buy."

Jim Kruger, Chief Marketing Officer, Veeam, offers the following:

Virtual events started out of necessity, but are here to stay because of ROI and accessibility. "In the face of the COVID pandemic, events became virtual out of necessity. As we move into 2021 and beyond, many events will stay virtual not only because of continued safety concerns, but also as a result of lessons learned in 2020. Companies found that by going virtual, they opened up their event to an entirely new audience as virtual events are more accessible than in-person events. For virtual events, visa issues, travel restrictions and costs aren't as much of a concern as with in-person events, and many companies have found that this allows for higher attendance and more participation. That means lower cost for more people and a higher ROI. The key is to get creative and drive engagement through great speakers, rich content and some fun of course. In 2021 and beyond, virtual events will continue to be a popular route to engage with a broad set of customers as companies see the many benefits of online events."

Lisa Apolinski, president of 3 Dog Write Inc, who I met when I helped her edit a book, offers these insights:

Culling social media channels. "Many companies are starting to reduce the number of social media channels they are using to share and influence, and rightly so. With so many channels available, and many companies having tried to stay relevant on all of them, the need to declutter is almost pervasive. Reducing social media channels to only the most relevant will be not only popular but necessary."

Live interactions with virtual events. "Virtual events have great power but not if there is only one-way communication. There is a mistake among many associations and companies that virtual events should be broadcast versus being live. Yes, there are complications that can happen with live events, but the reward is so much greater than the risk. This is what attendees are looking for, something that can substitute, even in part, for a live event."

Using AR in digital engagement. "With Facebook owning Oculus and dozens of augmented reality patents, it is only a matter of time before digital growth experts have to learn and incorporate AR into digital engagement. This is still on the periphery but now is the time to research, learn and consider how AR could be used in current digital assets."

... Read More

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Goodbye and good riddance to 2020. The global pandemic had an impact on every business. From a digital marketing standpoint, what will 2021 bring? Several digital marketing leaders shared their thoughts on coming trends. Teddy Heidt, Founder of The Gauge Collective, offered this prediction: Digital business pivots may become permanent .

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Businesses have had to change and adapt at a record rate this year due to the pandemic. With lockdowns and contactless everything, multi-channel digital marketing, ecommerce and even AI integration have become the #newnormal. And we don't see that changing any time soon. In fact, COVID-19 may have changed the way we approach customers for good.

So coming out of a tough 2020, how can you still find promising opportunities in the new year? Here are a few of the top digital marketing trends we expect for 2021-and beyond.

1. Social Media isn't Just for Being Social Anymore-It's For Shopping

The pandemic has consumers spending more time online and on social media than ever-a trend that's likely here to stay. Lucky for marketers, social media is one of the fastest and easiest ways to engage with your customers, create a conversation around your brand, build customer loyalty - and even secure purchases.

With the rise of social media shopping, businesses are making it even easier for consumers to click "buy." In-app purchasing via Instagram, Facebook and Pinterest will be a smart digital marketing investment in 2021, as huge percentages of consumers are looking to these platforms for product discovery and purchasing. Features like Instagram Checkout, Facebook Page Shops and buyable pins on Pinterest streamline the buying process so a shopper can jump from socializing to completing a purchase and then back to their feed in a matter of seconds.

In addition to actually purchasing through social apps, consumers are using social media to research their consideration set as well. Nearly half of Americans utilize social media to ask questions about products or services. "Listen" to your followers on social media in 2021, and create targeted content that addresses customers' interests and pain points. Respond quickly to followers on your accounts, and match the tone and style of your audience when you do. Interacting with consumers on their level will make your brand appear more "human" and trustworthy, creating a sense of community with your followers.

2. Retargeting: After People Come to You, Go to Them

COVID-19 has consumers shopping online in droves this year. But with the rabbit hole of choices that is the internet, how do you stand out from the crowd and get consumers to choose your product or service over competitors'? The answer: retargeting campaigns.

A jaw-dropping 97% of people visiting your site for the first time leave without buying anything or taking that next step. Retargeting campaigns via Facebook, Google Ads and other advertising platforms can help:

Provide you with laser focused, pre-screened targeting

Connect you with customers who have already shown an interest in your products and services

Remind your customers of your products and services with an extra incentive that drives them back to your website to snag a deal

Build visibility for your brand

3. People Want to Buy Local-But They Find You Digitally

Consumers understand the benefits of local businesses and are ready and willing to invest in local small businesses over mega chains and retail giants like Amazon and Target, especially in a time when they know brick and mortar stores are suffering due to the pandemic. The trick is getting found easily by customers near you and providing them with accurate information.

That's where local SEO and Google My Business (GMB) come in. Ranking high in search results for local keyword terms like "pizza near me" or "plumbers in Cincinnati" gets your business in front of valuable local customers. This drives consumers to your physical location, entices them to call you over other businesses nearby and ultimately generates more revenue.

And if you're a brick-and-mortar business like a restaurant or gym, it'll be more important than ever before in 2021 to keep your online listings and GMB profile as accurate and up-to-date as possible with hours, locations and special COVID-19-related changes. You can even add COVID-related options in your description, such as curbside pickup or call ahead services.

A high local ranking and a trustworthy GMB profile will help you maintain that valuable relationship with loyal customers and keep them coming back for more, frustration free.

4. People Are Voicing Their Needs More than Ever

It's not just about the Google bar anymore. Alexa, Siri, Cortana-Artificial intelligence is changing the face of digital marketing. And with a voice assistant in over half of American households, voice-activated searches are expected to increase steadily in 2021. This means optimizing your website to ensure your business shows up in results for a voice search is definitely one of the digital marketing trends you'll want to focus on.

Once again, local SEO will be key. Focus on keywords and phrases that include "near me" or in "x" city. Consider how your audience would search for your business in natural speech to ensure you capture local customers. We cover this trend in more detail-as well as tips-in our article, 5 Web Design Trends You Should Follow to Stand Out From the Competition.

5. Your Most Important Storefront is Your Website

And it's likely to remain that way well into 2021. That means your website needs to look good and be easy to use. Here are a few tips for cleaning house and clearing a path to checkout.

Keep pressing COVID-related information front, center and easy to understand

Simplify your navigation so users know exactly where to go to get the information they need

Streamline your content, and remove any unnecessary information that distracts users from making a purchase or taking the next step

Eliminate pop-ups and in-your-face ads

Make sure your site is fully responsive and mobile-friendly

6. Over-The-Top Advertising is Streaming with Opportunity

With 80% of internet traffic linked to online video streaming, over-the-top advertising (or OTT) will be one of the biggest digital marketing trends in 2021. OTT refers to film and television content provided through the internet versus cable or satellite. OTT advertising allows marketers to bypass traditional TV ads for the more relevant digital streaming services and devices, like Hulu, Roku, Fire TV, etc.

With OTT, marketers can target consumers with amazing precision. Watching your favorite show on your smartphone while waiting to get your oil changed? Car dealerships and auto repair shops can utilize OTT advertising to show you targeted ads specifically designed to capture your attention while you have auto repair on the mind.

Ready to reimagine how you play in the digital landscape in 2021? Our team of marketing experts are standing by to help you capitalize on 2021's top digital marketing trends.

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6 Digital Marketing Trends To Watch In 2021 | Oodle - Digital Marketing & Web Development Agency

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Businesses have had to change and adapt at a record rate this year due to the pandemic. With lockdowns and contactless everything, multi-channel digital marketing, ecommerce and even AI integration have become the #newnormal. And we don't see that changing any time soon. In fact, COVID-19 may have changed the way we approach customers for good.

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Overview Transcripts Exercise Files View Offline

Course details

The hardest part of social media is creating content that resonates with your audience and is reflective of your brand. In this course, you can learn how to add powerful and engaging social media content to your content marketing strategy. Content marketing expert and best-selling author, Colleen Jones, shares how to select the right platform, identify the right content type, and develop a marketing cadence. Plus, find out how to manage influencers, encourage sharing, and evaluate how content performs. Colleen leaves viewers with several top tips for each of the major social networks, making the teachings incredibly actionable.

This course was created by Madecraft. We are pleased to host this content in our library.

Instructors

Colleen Jones

Founder + President of Content Science, Author, Keynote Speaker, Investor

Colleen Jones is the founder of Content Science, a content strategy and intelligence firm.

A former head of content at Mailchimp, Colleen Jones is currently the founder of Content Science. She has advised or trained hundreds of the world's leading organizations to become masters of digital content, including Fortune 50 businesses, large nonprofits, and the most trusted US government agencies. Based on this experience, she wrote the book The Content Advantage..

A passionate entrepreneur, she led the Content Science team to develop the content intelligence software ContentWRX, publish the online magazine Content Science Review, and offer certifications through Content Science Academy. She speaks at conferences and corporate events around the world, from San Francisco to Sydney.

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Madecraft

Madecraft is a full-service learning content company based in Santa Barbara, California.The company's award-winning production pipeline is creating the next generation of learning content that teaches and delivers real-world skills.Madecraft assembles industry-best talent and trusted partners with a vision: give clients top-tier learning content in the voice of their brand. The Madecraft team is committed to raising the stakes and elevating the craft with efficient and scalable content aligned to client specifications and built to engage and empower people.If you or your company are looking for a team to build online courses, visit Madecraft at onlymadecraft.com.

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A collection of useful vocabulary for newspapers. These words can be used for talking or writing about newspapers. There is also an audio for each section to help you improve your pronunciation. This topic can come in all parts of the IELTS speaking test, writing task 2 and also listening and reading. It's well worth learning this useful newspaper vocabulary.

Types of Newspapers

tabloids = gossip newspapers

broadsheets = newspapers printed on large sheets which are usually considered more serious

daily / weekly / monthly newspapers = papers printed once a day / once a week / once a month

quarterly newspapers = newspapers printed once every 3 months

heavy newspaper = a newspaper with serious content

gutter press = newspapers which focus on sensational journalism, often about the lives of famous people

periodical = a newspaper or magazine published at regular intervals

local / regional newspaper = a newspaper which contain news from a particular area

national newspaper = a newspaper which contain news from the whole country

https://ieltsliz.com/wp-content/uploads/2015/04/120518_001.mp3
Newspaper Content

headlines = heading or title appearing at the top of a page or article

columns = news that is printed in vertical columns rather than taking a whole page

obituaries = a section in the newspaper about people who have recently died

horoscope = a section in the newspaper about star signs and zodiac signs which foretell the future

weather report = a section in the newspaper for weather forecasts

business section = a section in the newspaper with business news

international / world news section = a section in the newspaper which focuses on news from abroad

caption = a explanation or title matching a picture or cartoon

letter to the editor = a section in the newspaper for people to express their views to the editor of the newspaper

special feature = a special story

editorial = a news article containing the editor's opinions

comic strip = a cartoon series in the newspaper

advice column = a column in the newspaper where advice is given to people who write in for it

TV guide = a section in the newspaper with a guide for TV programs for the coming day or week

https://ieltsliz.com/wp-content/uploads/2015/04/120518_002.mp3
Other Useful Vocabulary for Newspapers

circulation = the number of copies a newspaper distributes on an average day (some newspapers have a wider circulation than others)

edition = a particular version of a text

layout = the way articles are designed on a page (this can include the position of pictures, the number of columns and the size of headlines)

attention-grabbing = a news story which draws public attention

eye-catching = a picture or layout which catches a person's eye

in-depth = with many details

sensational news = news which causes public excitement or interest

black and white = without colour

direct quotation = words taken directly from what a person has said

paparazzi = a freelance photographer who follows celebrities

front page = the first page of a newspaper

supplementary magazine = a magazine which sometimes is given free with a newspaper

back issue = an old newspaper edition

subject matter = the topic dealt with in an article

proof reader = a person who checks a text for errors

fact checkers = a person (people) who checks if the newspaper facts and information in an article are correct

hot off the press = news that has just been printed and is very recent

readership = the collective readers of a newspaper (some newspapers have a large readership)

issue (n) = 1. an important topic for a debate 2. a copy of a newspaper

https://ieltsliz.com/wp-content/uploads/2015/04/120518_003.mp3
Practice with Newspaper Vocabulary

Fill in the following sentences with word(s) from the above lists. Words can be adapted to make the sentences grammatically correct.

Try to fill in the answers before you listen to the audio below.

1. I can't understand why people buy .................... because they don't contain real news, just gossip.

2. Famous people deserve the right to privacy and the government should do more to control and limit ...............

3. There are so many mistakes in that article with information that they've got wrong. They really should employ a ................

4. I'm not keen on the ............... of some newspapers. It seems to me as though they are trying to fill the pages with pictures and big words to get people's attention but I just think it's messy.

5. Did you read about that amazing hero in WWII that recently died? There was a wonderful article about her life in the ................. today.

6. The reason that many people only glance through the papers to read the .................... is that they are so busy and don't have time to read the details in the articles themselves.

7. Although we live in a global world, where international news is important to follow, it is still vital that people read their .................. newspapers in order to learn about the community in which they live.

8. I quite like reading ............... because it's interesting to read the views of the editor on particular issues.

Listen to the full sentences to check your answers.

https://ieltsliz.com/wp-content/uploads/2015/04/120518_007.mp3

1. tabloids

2. paparazzi (it is also possible to have the answer of "the gutter press")

3. fact checker

4. layout

5. obituaries

6. headlines

7. regional / local

8. editorials

Error Correction

Find the mistakes in the following sentences. There is one mistake in each sentence.

1. The paparazzi, who work freelance, are notorious for hound celebrities.

2. Gutter press focuses on mainly sensational news.

3. Tabloid are not popular newspapers among the educated people in my country.

4. Fact checkers do important work and are responsible to make sure that people are quote correctly in articles.

5. The recent article about marine environmental problems is hot of the press.

6. For my research, I had to go through a lot of back issues of various newspapers to find the articles relate to my degree thesis.

7. I'm pleased that newspapers are starting to include some colour photographs and pictures because it makes the articles more interesting and eye-catch.

8. One of my favourite parts of a newspaper is the comic strip because I find the message in the cartoons so relevent to the major issues of the day.

Answers

1. hound = hounding (chasing)

2. Gutter press = The gutter press

3. Tabloid = Tabloids

4. quote = quoted

5. hot of the press = hot off the press

6. relate = relating

7. eye-catch = eye-catching

8. relevent = relevant

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Your benefits of using the OZDIC :

Enhanced accuracy and fluency : understanding collocations can help learners use the right words in the right context, and communicate more effectively and accurately.

Improved vocabulary : learners can use the dictionary to discover new vocabulary, and become familiar with common collocations in English.

Greater understanding of English : the dictionary provides information on the nuances and subtleties of the English language, helping users to develop a deeper understanding of the language.

Time-saving: the dictionary is organized in a user-friendly way, making it easy to find the most relevant collocations quickly, saving learners time and effort.

Professional use : for professionals such as translators, writers, and editors, the dictionary provides a valuable resource for ensuring accurate and effective use of English.

Ideal for students preparing for the IELTS, TOELF and PTE Academic test.

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How To Use Social Media for Business | GoDaddy

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Exercices

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When to use the present perfect or past simple tense in English.

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It’s not you. Phones are designed to be addicting.

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Practice the Present Perfect with scenes from TV shows

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This Is a Generic Brand Video, by Dissolve

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Nonviolent Communication and Self Awareness | Maria Engels | TEDxAllendaleColumbiaSchool

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English to French, Italian, German & Spanish Dictionary - WordReference.com

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Free online dictionaries - Spanish, French, Italian, German and more. Conjugations, audio pronunciations and forums for your questions.

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Exercices

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30 mph (miles per hour)

Many people do more than 30 mph through this town. It's very dangerous.

badly

She did very badly on the exam, so she'll have to retake it.

your best

Don't worry about getting everything correct. Just do your best.

business

It's been a pleasure doing business with you.

chores

I have to go home and do some chores this afternoon.

a course

John has decided to do a course in computing this autumn.

a crossword

She sat on the sofa, doing a crossword and drinking tea.

damage

The storm has done a lot of damage to the house.

the dishes / the washing up

I really hate doing the dishes. I'm hoping to buy a dishwasher this year.

a drawing

The little boy spent hours doing a drawing.

your duty

He has to do his duty and look after his elderly parents.

an exam

I have to do three exams and write a huge essay this term.

exercise

Julie likes doing exercise, especially running.

an exercise

The teacher asked us to do a lot of grammar exercises over the holidays

someone a favour

My friend did me a huge favour and lent me some money.

the gardening

David often spends Sunday afternoons doing gardening.

good

She helps homeless people and tries to do good.

you good

You should eat your vegetables. They'll do you good!

your hair

Allie spends ages doing her hair in the morning.

harm

I spilt coffee on my suit and tried to clean it, but I did more harm than good. It looks even worse now!

homework

Have you finished doing your homework?

housework

Let's do the housework quickly this morning, then we can go out for lunch.

the ironing

My mother listens to the radio while she does the ironing.

a job

I think the students did a great job with this essay. It's excellent.

the laundry / the washing

He did the laundry, cleaned the house, and made dinner.

your nails

Jenny likes to do her nails each week.

a painting

There was an old man sitting on the bank of the river, doing a painting.

paperwork

Does everybody hate doing paperwork?

research

I'm doing some research for my thesis at the moment.

the shopping

I'll do the shopping tomorrow morning. We need milk, bread, pasta and bananas.

time (= be in prison)

He broke into a bank, was caught by the police, and now he's doing time.

well

My sister is doing well in her new job.

work

Unfortunately, Lucy does a lot of work at the weekends.

your worst

I've bought all new winter clothes:- boots, a coat and a very warm hat. Weather, do your worst!

amends

I'm so sorry that I upset you. How can I make amends?

an appointment

She had toothache, so she made an appointment with the dentist for the following day.

arrangements

Okay, so we're going to go on holiday in September. Let's make some arrangements. I'll find a hotel, and you can look at flights.

an attempt

I know we might not catch the plane, but let's at least make an attempt to be on time.

believe

The children's favourite game is to make believe that they are kings and queens from long ago.

certain

I think the café opens at six, but let's make certain. I don't want to be standing in the street waiting!

a change

I've made some changes to the document.

a choice

Which job are you going to take? You need to make a choice.

a comment

My mother made a comment about my shoes.

a complaint

The food took so long to arrive that Julie made a complaint to the manager.

a confession

I'd like to make a confession. I was the one who ate the last of the chocolate.

a date

I'd love to see you soon. How about if we make a date for next week?

a decision

I've made my decision. I'm going to go back to university.

a difference

Going to the gym has really made a difference to how I feel.

a discovery

When John was last in London he made a discovery - a beautiful little café in a quiet street.

an effort

You're not trying hard enough! Make an effort!

an error

He made several errors on the report, and the boss told him to rewrite it.

your escape

The bank robbers took £10,000 from the safe and then made their escape.

an exception

Usually the children aren't allowed to watch TV but I made an exception today since the weather was so horrible.

an excuse

Why was Lisa late? Did she make an excuse?

a face

The child took a bite of the broccoli and made a face.

a fire

We put up our tent, made a fire, and had a hot drink.

a fool of yourself

You shouldn't sing in front of everyone! You'll make a fool of yourself.

a fortune

Lucy made a fortune when she sold her company. Now she doesn't have to work.

friends

She loved university and made lots of friends.

fun of

The children love to make fun of the teacher,- but only when she's not looking.

a fuss

It's okay! I'm fine, it's just a cough. Don't make a fuss!

an impression

Jenny certainly made an impression last night! All my friends are asking about her.

a joke

The interview was very tense at the beginning, but then John made a joke, and after that it was much more relaxed.

a journey

Because of the snow, try not to make any journeys which are not absolutely essential.

a list

First, I must make a list of all the things I need to do.

a loss

Their business made a loss the first year, but did much better after that.

love

The hero and the heroine made love in the film.

a mess

What a mess you've made! Can't you tidy up a bit?

a mistake

She made so many mistakes in her essay that the teacher couldn't understand it.

money

John made a lot of money in his twenties and was able to retire at the age of 35.

a move

Look how late it is! Let's make a move.

a noise

Please try not to make a noise when you come home, because I'll be asleep.

an observation

Could I make an observation? I don't think some of our customers like the new adverts.

an offer

She made an offer on a house. She's nervous because she'll find out today if it has been accepted, and she really wants to buy that house.

a payment

Hello? I'd like to make a credit card payment, please.

a phone call

I'm going to go outside and make a phone call. It's too noisy in here.

plans

David is making plans to move to Paris.

a point

The professor used lots of examples to make his point.

a prediction

The journalist made a prediction about the economy, but in the end it wasn't correct.

a profit

His business made a profit from the beginning.

progress

Finally, after being stuck in a traffic jam for an hour, we're making some progress! We'll arrive by 8pm.

a promise

I must study hard today. I made a promise to my mum that I wouldn't fail any more exams.

a remark

John was upset because the boss made a negative remark about his work.

a reservation

Could you call the restaurant and make a reservation for tonight?

a scene

Susie made a scene in the café when her order was wrong. She shouted at all the staff and demanded to speak to the manager.

a sound

Don't make a sound! We need to be completely quiet.

a speech

The bride's father often makes a speech at her wedding.

a suggestion

Could I make a suggestion? How about going out for dinner?

sure

I don't think I left the gate open, but I'm just going to go and make sure.

the bed

Could you please make the bed before you leave the house? Otherwise it looks so messy with the duvet and the pillows everywhere.

time (=find time to do something)

Everybody's busy, but you need to make time to study. Otherwise you won't be able to get a better job.

trouble

That employee is trying to make trouble. He is always telling the boss bad things about his colleagues.

a visit

I'll call you this afternoon.- I need to make a visit to my granny this morning.

your mind up

Do you want chocolate or strawberry ice cream? Make your mind up quickly!

your way

After the film, John made his way to a café, where he had two cups of coffee and some cake.

Do some exercises!

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Digital Marketing In 5 Minutes | What Is Digital Marketing? | Learn Digital Marketing | Simplilearn

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NonViolent Compassionate Communication A Language of Life Marshall Rosenberg AUDIOBOOK

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“Good” is dull and unimaginative. People often use “good” as a lazy replacement for a more appropriate word. Custom Writing have created an excellent

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Oxford Online English is an online English school offering premium-quality online English lessons to suit your needs. We also make free English lessons every week, and you can see our free English video lessons here. Check out our site to see more of our free English lessons or to find out more abou…

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Are you ready to have a lot of fun learning real-life English with "Learn English with TV Series?" On this channel, we will practice and improve our listening comprehension, using your favorite TV shows, movies, and talk shows, to learn to understand native English without getting lost, without missing the jokes, and without subtitles.

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Collocations in English - Learn English Vocabulary

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Find Definitions & Meanings of Words | Britannica Dictionary

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Clear and simple definitions in American English from Britannica’s language experts. More usage examples than any other dictionary.

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How to pronounce -ed | Simple Past suffix pronunciation| American English

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