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Onterschool focus on 1:1  tutoring for ALL subjects (10 students)
(Literature, Science, English, practice exams, midterms, solving process..)
- For 7-8th graders, and highschoolers
- Looking for repeating year students

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"What I got from plastic surgery is not only a pretty face but the true happiness I could not find"

- Surgery that won't worry you
- Surgery that still keeps one's uniqueness
- Surgery that will find your confidence
- Comfortable and enjoyable process

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It is advertising and portraying plastic surgery the answer to confidence and happiness.  This portrays Korea as a country that loves plastic surgery and  is probably why foreigners think it is common for all Koreans to be obsessed with surgery.

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How does this shape how our Nation thinks?

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How does this shape how our Nation thinks?

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I think these advertisements that idealize beauty simply raises our beauty standards resulting
obsessive compulsive attitude towards how we look. There are actually very many disorders that can be caused due to these toxic advertisements relating to body /appearance image. Making plastic surgery appeal like something all possible consumers should get by convincing  as if it could change your life for the doctor's financial profit is dangerous.

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Pathos: Happiness and confidence
Ethos: The model looks like she is satisfied with the results and looks is very pretty making the surgeon look more reliable

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It empathizes on the word enjoyable and has an overall positive image of drinking. The ad also has a very cute concept which might make others think the drinking culture here is very lovely and cute. Most advertisements tend to beautify their product which might make foreigners not realize the danger of drinking and it’s downsides of it.

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How does this shape how our Nation thinks?

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How does this shape how our Nation thinks?

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It impacts how people view alcohol. Just by this ad, alcohol is shown as a positive element and has a positive influence on the society. Phrases such as "enjoyable" and "feel good" can manipulate people without their consciousness if these are seen repetitively. Also, the diseases and downfalls alcohol may cause is never mentioned. The danger of over-drinking is also not mentioned  only encouraging people to buy this product instead.

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Pathos: The alcohol looks very refreshing and only focuses on the bright side of drinking.
Ethos: IU is very popular and has as very cute image so it will convince people to buy this especially because of her big fandom.
Logos: the statistics down below says it is made out of fruits focusing on how it tastes.

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https://www.youtube.com/watch?v=OIwCPQ9qqJU

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The video is about a daily routine of a mom who stays home and looks after the household. The purpose of the ad is supposed to be for the drink 활명수. It shows how the drink brings energy and joy to a typical mom's life. In the video the image of a caretaker is only shown and represented as a women totally eliminating men out of being part of the parenting. This reflects on the gender stereotypes that still exist while supporting the idea of gender roles . The title is called "Mom's dream" and the dream is success of her children. This is a stereotype women are only dedicated to their children shouldn't have their own life/dream.

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Pathos :  Business, tiring
Ethos : The ad shows a relatable and a very realistic routine of a stay home parent. It might make those individuals feel like they might feel better after the drink or be persuasive enough for others to think this is the ideal gift for those who stay home.

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How does this shape how our Nation thinks?

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How does this shape how our Nation thinks?

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Because we are too exposed to media like this, it is still common for the society to think  housework should be done by a women. I believe these factors only encourage people to be trapped in the stereotype. These advertisements also discourages men to consider housework as everyone's responsibility.

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It makes Korea's education program look very challenging and makes it seem like everyone in Korea is very passionate about education. The extend of extremeness and variety in options for tutoring in the ad ("Literature, Science, English, practice exams, midterms, solving process.." ) actually kind of portrays a toxic image of Korean standards.

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How does this shape how our Nation thinks?

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How does this shape how our Nation thinks?

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The Stereotype is actually partially true since it is really difficult to get good grades in Korea and going to a good university is considered very important. Due to this, it is very competitive.  A lot of middle school students also aim to go to a high ranking high school and start studying years before they actually learn those topics. These advertisements encourages parents and students to think that they are behind what everyone else is doing and that they have to work harder to succeed in life.

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Ethos : The fact it is individual tutoring makes it look like it would be very effective. It states there are only minimal amounts of students who can apply that might lead people to think the tutors would focus on their kids more.
Pathos : passionate, urgent , persuasive, professional