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whilst aiming for the childhood cartoon vibe that would work well with a younger audience, we ended up with a very 70s  kind of wavy colorful aesthetic.

we talked about colorful combos we wanted to use, choosing a palette that’s colorful and fun. this kind of color theme came up in our aesthetic board we created for getting inspiration.
maybe we wanted to be equating the color palette, in some way, to tripping/addiction as phone usage has some of those symptoms, a fact that we uncovered during our research.
through research we came to an understanding that phone usage and its effects on people is an issue that will only get worse as late stage capitalism progresses, and exploitative capitalism gets worse each year as every second has to be somehow productive.

as bg research we all began by watching netflix documentary, social dilemma, and then did more individual research into the issue with articles, books, interviews (of chomsky), and the likes, as well as statistics of teenage depression/sh/suis, which are correlating a lot to the rise and popularity of social media, and how it seems to be affecting teenagers harshly. our background research has been good.

we created a padlet board for artists that inspired us and shared it together to get more inspiration from each other, as well as sharing some of our favorite existing zines for more inspiration and coherent idea of what kind of work we wanted to make ourselves. padlet boards have been extremely helpful in our work, and it has been working well even with being in diff countries w time differences - the usage of technology that we’ve harnessed for this project has been immensely helpful in keeping everyone on board, updated on stages, and sharing info.

overall good bg research and working well within the group regarding sharing info, communicating, and getting things done.

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Introduction-

Part 1 (Chelsea)

We decided to create psychedelic visuals to attract the viewer. As well as this, we chose bright colours due to the younger audience, so it grabs their attention. We aim to give them a nostalgia of childhood with the cartoon vibe. We used bright and lighthearted colours with the contrast of the darker meaning to allow the audience to feel comfortable when reading, to connect greater with the information.

Part 2 (Áine)

At a point we came to the time for our experimentation stage. This part of working is critical because it is important to allow the entire team to be able to share different ideas and collaborate them. At the beginning of the process, it started off very modern, with an editorial twist to it. There was a theme of slightly paler colours in our illustrations, which we decided it would not be engaging enough and it wouldn’t be aimed at the correct audience in which we are focusing on. So, we started to put a lot more focus into the colours and how that would interfere the images itself.

At this point, we all agreed that the images at hand needed to have a brighter and more vibrant aesthetic, so we started looking at adding more vibrancy and variety into the designs. This led us onto the psychedelic style of imagery, which would later become our theme. We believe that this has a more engaging and sellable outcome.

Part 3 (Lee)

-70s wavy colorful vibe

-talking about colorful combos we wanted to use, choosing a palette that’s colorful, maybe equating it to tripping/addiction as phone usage has some of those symptoms

-understanding that this is an issue that will only get worse as late stage capitalism progresses

-as bg research we all watched social dilemma and then did more individual looking into the issue with articles, books, interviews of chomsky, statistics of teenage depression/sh/suis, etc

-created a padlet board for artists that inspired us and shared it together to get more inspiration from each other, been working well with being in diff countries w the usage of technology that we’ve harnessed

-looked at existing zines to get inspiration and shared these too in the padlet board

-overall good bg research and working well within the group regarding sharing info

Part 4.1 (Chelsea)

Sway is very versatile platform and allows large audiences to view it. Additionally, the outcome is sellable and editorial due to the composition format options, allowing it to appear professional despite the experience behind it.

Part 4.2 (Áine)

Some things that we may have changed if we had the chance was firstly changing the website format that we were working with to allow for more flexibility and freedom in the outcome. The platform itself is brilliant, however, when altering small things, such as
In addition to this, we would have given the brief a longer period of time, to spread out the work and give each element more focus. And finally, we would have liked to do at least some of the brief in person!

-presets

-Good but if working simply

Part 5 (Lee)

Bye!