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Taboola is a native advertising platform that partners with media sites such as NYT in exchange to share advertising revenue. Advertisers go to Taboola to reach a large number of sites, the most well known competitor is Google Adsense.

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Outbrain is a content discovery platform that partners with websites, known as publishers, and mobile apps to show ads. You see content recommendations, aka ads, at the bottom of news stories and blog posts. This is a popular form of native advertising.

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Want to expand your content promotion beyond Outbrain or Taboola?

Looking for alternatives to Facebook and Google?

While many ad networks exist; only a few are worth your time and money. Save yourself some frustration with this short list of native ad networks to use your test budget.

What is Outbrain?

Outbrain is a content discovery platform that partners with websites, known as publishers, and mobile apps to show ads. You see content recommendations, aka ads, at the bottom of news stories and blog posts. This is a popular form of native advertising.

Pro's: Great for brand awareness and performance marketing, cost-effective, API available.

Con's: Trial and error to find ad creative winner.

Outbrain ads on CNNMoney

#1 Taboola

Outbrain's largest global competitor in terms of customers, revenue and funding is Taboola. Headquartered in New York City with research & development in Israel, Taboola employs over 650 people with offices in 9 cities worldwide.

Top publishers include MSN, USA TODAY, Business Insider, Chicago Tribune, and The Weather Channel.

Pro's: High-quality publishers, granular site targeting, cost-effective. Public API documentation.

Con's: Requires trial and error, UI is difficult and time-consuming. Data delays are common.

Taboola ads on Business Insider

#2 Revcontent

Revcontent is a great alternative that results in a lower cost per click (CPC) and CPA than Outbrain for some advertisers. Revcontent requires a daily budget of $100 per campaign with a minimum bid of $0.01.

Pro's: Whitelist and Blacklist to protect against brand safety & fraud, 3x targeting options as Facebook, real-time data for optimization. Public API.

Con's: Must monitor for fraud, limited scale compared to Outbrain & Taboola.

Revcontent ads on Fast Company

#3 Sharethrough

Sharethrough for Advertisers (SFX) is a programmatic native advertising exchange that claims the largest direct supply of native ads.

What this means is you must use SFX to show native ads on websites such as VICE, Sky Media, and Rolling Stone.

Sharethrough uses an in-feed ad unit similar to Facebook, Twitter, and Linkedin. They have 170+ employees across 8 offices and have raised $34 million in funding since 2007.

Pro's: Exclusive access to premium publishers, API available.

Con's: Harder to get ads approved due to high-quality standards.

Sharethrough ad by Beachbody on WebMD

#4 Yahoo Gemini

Verizon acquired Yahoo in 2017 and renamed the division "Oath"; Yahoo Gemini is the native ad product to reach Oath's Yahoo/AOL properties including Yahoo News, Fantasy Sports and Tumblr.

Yahoo Gemini is probably the easiest to use for newcomers with a very intuitive wizard for launching ad campaigns. They offer unique targeting with Age & Gender demographic options that are lacking from Outbrain & Taboola.

Pro's: Huge reach across premium websites and mobile apps. Easy to use. Excellent targeting options. Well supported API.

Con's: Vague reasons for disapproved ads, must monitor for fraud/bot traffic. Cannot separate desktop & mobile.

Yahoo Gemini ad for Rich Dad Education on Yahoo Finance
Related: How to Use Yahoo Gemini
#5 Nativo

Nativo is a demand-side platform (DSP) located in El Segundo, California that has raised nearly $32 million venture capital funding. Nativo taps into existing supply-side platforms (SSP) to provide a single place to buy using real-time bidding (RTB) rather than signing up for two dozen ad networks. Many of the sources are traditional banner ad networks.

Pro's: Access to large inventory across multiple networks. Easy to use.

Con's: Price is marked up by an unknown amount, some inventory is display sold as native.

Nativo ad partners

#6 Ligatus

Ligatus is a strong Outbrain & Taboola competitor in the European markets. Over 1,400 partners in 10 European countries use Ligatus for native ads. Ligatus offers programmatic native advertising campaigns on a cost per click (CPC), cost per lead (CPL) and cost per thousand (CPM) basis; neither Outbrain nor Taboola offers CPL campaigns.

Pro's: Access to a selective and transparent network of premium publishers. Strict advertising guidelines for brand safety.

Con's: Self-serve tools a bit lacking, not intuitive. No API for integrations.

#7 Dianomi

Dianomi is a financial service native ad network focused on Business & Finance verticals. Advertisers reach an affluent audience running campaigns on a CPC or CPL.

Dianomi headquartered in London, England since inception in 2003 boasts an impressive roster of advertisers & publishers.

Pro's: High-quality publishers, great for reaching financial and business publication audiences, backs out to competitive cpa.

Con's: Limited to financial publications, no API.

dianomi ads on Market Watch

#8 MGID

MGID is a smaller ad network with cheaper traffic that's a great entry point into native for direct response offers. MGID originates from Ukraine with its headquarters now in Los Angeles, California.

Are you a B2C performance marketer driven with an advertorial or listicle to promote? Try MGID.

Pro's: Lower cost for similar audiences, direct response/affiliates welcomed, Public API.

Con's: Brand safety concerns.

mgid ads on LiveLeak

#9 Spoutable

Spoutable is a newer native ad network that offers custom units with premium brand and media partnerships. Spoutable focuses on viewability, engagement and ROI optimization based on proprietary "Passion Profiles".

Brand campaigns are custom tailored so advertiser setup is managed by Spoutable.

Pro's: Highly engaging ad formats, customize for the advertiser.

Con's: No self-serve, set up by email.

#10 Content.ad

Content.ad appeals to direct response marketers because it allows aggressive ad creatives. It is a smaller network so there is limited volume. The team is hands-on tuning campaigns to meet your CPA.

Content.ad is used by affiliate marketers in the health supplements, financial services, and dating niches.

Pro's: Easy to start, CPC based on content type: slideshows vs advertorial.

Con's: Must monitor for fraud, limited volume, Brand safety is a concern. Limited API support.

Content.ad on BuzzGhana

Promotion Worthy Content?

This post should shorten your research about Outbrain & Taboola competitors. Wondering what kind of native ads return a profit? Check out Native Ads That Drove Millions of Dollars in Profit

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Outbrain Competitors - The Good, Bad and Ugly | Brax

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Want to expand your content promotion beyond Outbrain or Taboola? Looking for alternatives to Facebook and Google? While many ad networks exist; only a few are worth your time and money. Save yourself some frustration with this short list of native ad networks to use your test budget.

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How to Really Stand Out with Advertorials

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How to Really Stand Out with Advertorials

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Advertorials are marketing hybrids created from the combination of an advertisement and an editorial. The term was coined in the 1960s in the USA from the words' advertisement' and 'editorial.' Basically, advertorials define adverts written in the style of an editorial. They combine the engagement of an editorial article with the information an advertisement presents.

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Advertorials are marketing hybrids created from the combination of an advertisement and an editorial. The term was coined in the 1960s in the USA from the words' advertisement' and 'editorial.' Basically, advertorials define adverts written in the style of an editorial. They combine the engagement of an editorial article with the information an advertisement presents.

Often disguised as magazine, newspaper, or website content, they look just like the publication's own material, when they are actually paid advertisements. An advertorial, also known as branded content, isn't just an ad, but a carefully told story in a chosen language with the aim of triggering the response of the reader.

Generally, a company pays to deliver a message about their products or brands. The payment is usually made to a magazine, newspaper, or website in exchange for the space required to present a word about a product or brand to the target audience who reads it. When an advertorial resembles the rest of the media, it becomes easy for advertisers to use the connection already established by the media with its readers. This makes it simple to reach customers more directly with an advert message. Although this may sound simple, a properly written advertorial can be particularly useful in attracting new businesses or sponsors.

Why Advertorials Are Great For Business

Advertorials are a unique way of advertising, with a lot of advantages over the traditional methods. Some of them are as follows:

Readers are more likely to read an advertorial rather than a conventional advertisement. This is one crucial reason why they work effectively. Author John Caples mentioned in his book Tested Advertising Methods that in 2007, a test was carried out by Reader's Digest to determine the difference in the way consumers perceive a branded content in comparison with a traditional advert. The experiment involved presenting two texts containing the same information, but written in different styles; one as an advertorial and the other as a regular advert. In the end, the branded content sold 81% more products than the traditional advertisement. The results led to the conclusion that advertorials are 500 times more effective than classic adverts.

Emotional reaction

Advertorials are often written in the form of stories and are capable of creating an emotional response in readers. Well-structured advertorials cause the readers to care, either due to your company background, vision, or the helpful information you've freely provided. It quickly generates response and engagement from them. A reaction of this nature usually establishes a certain kind of connection, making your business more memory.

Every business has a specific kind of audience they target, with the liberty to decide which type of publication or online platform they would want to be associated with. This simply means that businesses can choose where their ideal target audience is likely to spend more time. Publishing an advertorial in those publications or online platforms that your target audience is most likely to read gives your business an edge in gaining customers. Because a well-written advertorial often blends in well with the content of the chosen platform, it appeals better to your target audience, thereby increasing the chances of readers converting to business leads and sales. It also increases the awareness and quality of your brand through association with the media outlet.

Branded content are, without a doubt, less obstructive than banners or display ads, and this means that there is a higher chance that consumers interact with them. A lot of studies and reports have shown that advertorials result in more engagement as compared to display ads.

According to a research made by IPG Media Lab , advertorials are likely to receive fifty-two percent more visual focus and provide greater recognition of brands than display ads. A report by Facebook also revealed that advertorials are accountable for up to eighty-six percent of impressions on the Audience Network while getting up to sixty percent engagement than regular display ads.

Nielson carried out another study that showed that branded contents are capable of generating an up to eighty-two percent rise in 'brand lift,' which is a definite shift in customer awareness with a brand. Another importance of advertorials is that they have the potential to gain shares within social media organically, which is something traditional ads simply can't ever do.

Advertorials don't immediately come off as advertisements since they are introduced as important pieces of information that give the reader an in-depth perspective of the article's subject. This is one of the most significant benefits of using advertorials. In today's setting, consumers are bombarded with marketing regularly. This constant bombardment of advertising has made consumers unresponsive to adverts. Many choose to ignore them altogether.

Approximately a quarter of users of internet block advertising, meaning that most ads never even reach intended audiences. In tech-savvy audiences, this percentage is most likely higher. With the rate at which internet users come across advertisements on a daily basis, it is understandable if most people dislike them altogether. Advertorials are great since they aren't technically ads. This way, they can not be restricted by ad blockers. They are embedded directly in the platform and are a great loophole to get past ad blockers. If the rate at which people click your ads is declining, you should opt for advertorials.

While display ads only introduce a product or brand to consumers, advertorials, on the other hand, provide more room to connect with them. It is possible to tell a story with your business, thereby increasing interest and engagement. Advertorials also allow companies to help customers understand complex products and develop trust by providing value. This goes beyond just asking for sales and always has a good impact on brands. For example, a cloud platform called Service Now published a full-page branded content in Forbes to capture readers' attention, make them understand the technology, give insight on the brand through a story with a case study, and call readers to immediate action. Their advertorial created good awareness and understanding of their service while boosting sales at the same time.

A dvertorials generally don't cost as much as other forms of advertising. Although they may seem a bit costly on certain publications or online portals, you would realize they are still much more cost-effective than spending the same amount of money on other forms of advertising. Smaller online ad platforms often have lesser and reasonable rates for advertorials, depending on their search traffic and branding. Also, with the targeted audience that comes from using advertorials, you would get an overall more effective cost per business lead.

With advertorials, businesses get the chance to advertise their products and services in a way that adds value and usefulness to the reader. In return, the reader perceives your brand in a better light and becomes more interested in wanting to know more about what your business has to offer. This gives your brand a good name and more sales.

Advertorials often have a catchy heading with compelling content to attract readers easily. While typical adverts may also appear appealing, the content of advertorials often gives readers reason to keep reading and getting to know more about the product or service. Since branded content are not like typical ads that are made to attract customers by exaggerating products or services, they often appeal to consumers better.

How To Write A Compelling Advertorial

A thoroughly written advertorial can help marketers establish solid connections with their target audiences. However, writing an excellent branded content is a delicate act that requires creating a balance between informative and sales content.

Therefore, writing an advertorial requires both advertising skills and editorial skills. It is easy to get carried away by storytelling and forget about the product you're meant to promote. It's also quite easy to end up making an advertorial look too sales-oriented, which is not good either. To achieve advertorial success, follow these tips:

Just as it is essential to research locations and surroundings when designing a billboard, it's also vital to research the platform on which you want your advertorial to be. Studying the media should be one of the first steps you take towards creating an effective advertorial, as it is targeted to the readership of the intended magazine, newspaper, or online portal.

For example, an advertorial that appears on Vogue magazine would be different from branded content that appears on that of Maxim, even though they basically perform the same function. Knowing the magazine's readership will get you better equipped to create an attention-grabbing headline.

Every advertising platform, be it a magazine, newspaper, or website, has a distinct voice, tone and target market. This is the reason why studying how a platform voices its content is vital. You can accomplish this by reading previous issues or articles to determine the tone standard they usually employ. Not only does this help you craft advertorials that look the same way as the rest of the platform, but it also maximizes your chances of your branded content being taken in by the publication. Research is often one of the most undervalued steps in creating advertorials, so don't overlook it.

A reasonable percentage of Business to Business marketers agree that having a concrete buyers' persona is an essential ele ment in the success of content marketing. In addition to knowing about the tone of the publication, knowing the audience is necessary too. If you don't have a good understanding of the publication's audience, your advertorial most likely won't resonate with them. To understand what the audience thinks, reading through comments, reviews, and forums is an excellent way to start. Doing this helps you gain insight into the readers' questions, concerns, and ideas.

A great tool to use to locate forums is the Google search operator. It gives you access to panels of your choice and is available as a google extension. Reading reviews also come in very handy, as they highlight issues users face with similar products or services and deliver feedback about them. Sites like Amazon are good places to look for reviews on products.

You could also visit social media platforms like Twitter, and search for keywords to relevant discussions. Remember to keep an eye out for trends you see relating to your audience, for any questions or opinions they may have. It is essential to learn how your audience talks about your proposed topic and product because this greatly influences how you create an advertorial.

Have a look at how understanding everything about your target market can benefit you in this post about targeting the biggest spenders online -- the Millenials.

This is another very important tip to keep in mind when writing an advertorial. Even after creating the most captivating headline, if your reader detects it is an advert at the beginning of the article, then your branded content will possibly lose its effect.

Your advertorial is like your Trojan Horse, and your audience shouldn't see an advert coming. Readers often don't want to read an advert but want to learn something interesting. Hard language and hard-hitting pitches at the beginning of your advertorial is not the way to go about it. It often comes off as annoying to most people. This being said, an advertorial should be 70% informative and 30% advertisement. If the goal is awareness, it should shift towards informative content, but if it is leads and sales, then your material should be more promotional.

To achieve the best results from your advertorial, you have to create an intelligent connection with your product or service. You should subtly weave in your specific product a few times in your article to create a well-written advertorial that takes the reader through the article from the headline till the end. Blatant selling language is not advisable because when most readers detect a sudden switch from editorial writing to sales speak, they lose interest and drop out.

The most powerful advertorials begin with a headline that directly speaks to the audience and triggers interest. It's so important that we actually created an article dedicated to creating the perfect native ads headlines !

While choosing a headline, put into consideration the kind of titles the publisher usually writes. For example, Time headlines are factual and straight to the point, while the headlines of articles in Design Milk often include unexpected or emotional words.

The average news consumer reads a headline, and this always determines whether they would go ahead to read the copy or not. Your advertorial headline has to be compelling, exciting, and jarring. Make readers want to read the entire article by giving them something unexpected. A good approach to take is creating a sense of urgency by using words like 'today', 'hurry', 'limited', 'soon', 'secret', or something similar. These words create the feeling of missing out on something great (FOMO).

Another way to create a compelling headline is by asking an interesting question. Most visitors are looking for information on how to solve a specific problem they are encountering, which is why they're reading the content. And you can predict these questions if you study the persona of the audience well enough. Headline analyzers allow you to analyze your headline by giving you helpful information on word length, balance, sentiments, and keywords.

After enough research has been done about how the publication speaks to its readers, it is essential to write like them and make your branded content blend in. Every paper has its voice; for example, Vice is gritty, while The Economist is more on the perceptive side. Different advertising platforms also have their writing styles, which could be in the form of listicles, pictures with a short information, or just a regular article divided into paragraphs.

Writing an advertorial using a similar tone and style allows readers to have a seamless transition from the publisher's content to your advertorial, making them more receptive to a sponsored message. It is advisable to avoid using pronouns like 'we' or 'our' throughout your article, as it often comes across as sales-like rather than helpful.

Some publishers exude a similar tone, for instance Forbes and Business Insider both have a "matter-of-fact" attitude in their articles and like to include references and numbers (which business-enthusiasts appreciate). If such is the case, you can use one advertorial to promote in these publishing websites.

If you're using multiple native ad networks to run one campaign, try using Brax.io . This platform helps you compare the performance of the same campaign across several traffic networks within one dashboard.

No matter what format you choose to adapt, give more attention to telling a story through an advertorial, and focus less on making a hard sell. As mentioned previously in this article, a good advertorial shouldn't read like an ad. Feel free to tap into the readers' emotions through the advertorial, such as their surprise, interest, or frustration. During the research, find a successful article from the publisher and adapt its storytelling style. With this, audiences will surely feel engaged in your advertorial, giving your brand a more authentic feel.

Do not make the mistake of focusing on blending a list of required selling points and boring research, when what readers really want, is something that would trigger an emotional response. You should imagine you're writing a piece of content for the publication and make the story not about the product but about the lives of people and how they are made better by the product. Find an interesting aspect of the product or service and use that to create a story while taking your reader through a journey to the inner workings of the company.

A great advertorial reads just like an exciting editorial pick and gives the readers the feeling of wanting to try the product at the end, without ever using the word 'buy.' Creating such a story from testimonials and cases related to the product or service gives a greater ring of authenticity.

An effective branded content should always close off with simple instructions on the next step interested users need to carry out. While a headline is what encourages readers to go through your article, a call to action is what inspires you to make that next move and take action. When you include a strong call to action at the end of your article, it creates a sense of urgency in readers and sometimes renews the interest of undecided users.

A smart move would be to include an incentive or exclusive offer they'd get by signing up through the advertorial. This is very effective for online advertorials. Advertorials generally can also mention simple incentives like an extended free trial or even a free shirt. The call to action must be very specific to the featured brand or product.

Advertorial Examples

To give you further insight about how an advertorial works and how other businesses do it, here are some examples.

For a tax credit offer:

For a brain booster food supplement:

For an e-commerce product:

For a diet product:

Final Thoughts on Branded Content

Advertorials come in different forms, giving marketers endless opportunities to relate to target consumers through the act of storytelling. A creative advertorial can establish a connection between businesses and customers that can't be made possible with other forms of advertising.

Advertorials can be quite effective; however, using them to implement a marketing strategy requires adequate planning and following the practices proven by experienced writers to work. The first step to writing a great branded content always begins with a deep understanding of who the advert targets. It will be much easier to create a relevant and engaging message when you deeply understand who your target audiences are, what they are most likely to respond to, what their issues are, and which publications will likely pick their interest.

Before you begin writing an advertorial, you should create a checklist to ensure you abide by all the important rules and tips. Your list should include an epic headline, a great introduction, relevant stories, information about the product or service, data to back up claims as its important to use proven facts, images, and a call to action. Use your checklist through the whole process of writing to ensure you create a perfect advertorial.

Advertorials of the highest quality begin with a captivating headline and end with a compelling call to action while reflecting the publisher's voice and format through a story that goes beyond a basic sales pitch. In the end, just like every other advertising channel, success depends on creating a balance between the needs of your readers and the value of your business.

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How to Really Stand Out with Advertorials (Branded Content)

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Advertorials are marketing hybrids created from the combination of an advertisement and an editorial. The term was coined in the 1960s in the USA from the words' advertisement' and 'editorial.' Basically, advertorials define adverts written in the style of an editorial. They combine the engagement of an editorial article with the information an advertisement presents.

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Traffic from content recommendation engines has zoomed up the past couple of years. With the pandemic happening right now and a greater number of people are consuming even more content, an advertiser would be hard-pressed not to include native advertising in his list of traffic sources.

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Traffic from content recommendation engines has zoomed up the past couple of years. With the pandemic happening right now and a greater number of people are consuming even more content, an advertiser would be hard-pressed not to include native advertising in his list of traffic sources.

Before you jump on the first native ad network you see in Google, you have to look into your other options first. Why? Because you'll never know when you're passing up better traffic sources. If you have a specific publisher in mind, like BBC, The New York Post, Forbes, and other popular websites, you have to find out which company they are working with in order to be able to actually have your ads published in these well-known sites.

There's a multitude of sources, so let's split these into three categories:

1. Native Ads Traffic Providers

2. Multi-format Ad Networks (those that hold multiple ad formats in their traffic inventory)

3. Native Ads Demand Side Platforms

We will be providing brief background information on these ad networks to give you the minimum information you need to help you decide on which to work with.

Native Ads Traffic Providers

These are ad networks that focus solely on native advertising. The advantage of working with such providers is that you, as a user, know that the company is putting all its efforts into improving its technology and creating features that focus entirely on native advertising. Their attention is not decided, so to speak.
1. Taboola

Established in 2007, Taboola has grown to become one of the leaders in content discovery. Today, the company boasts of having 1.4 billion unique users per month, coming from their 10,00 strong premium publishers. Their biggest publishers include Bloomberg, USA Today, NBC, Fox News, and Business Insider.

This platform reaches 44.5% of the entire internet population globally, and also 87% of mobiles that have internet access in the United States. They require their publishers to have at least 500,000 unique page views per month and to go through a manual evaluation before being approved. That's how strict they are with their publishers.

They also have a Taboola Trends, which gives advertisers an idea of what works well for a specific niche. They display images, videos, keywords, and topics that are seeing success at the moment.

Taboola has three types of billing schedules, and these are (1) monthly invoice, (2) prepayment, and (3) automatic billing. They accept wire transfers, ACH, check, and credit cards.
2. Outbrain

Another provider that has been around for fourteen years now is Outbrain. It was launched in 2006, which makes it one of the first ones around. It is also the most popular, being the content recommendation engine that displays ads in CNN, Time, The New York Post, MSN, and several other large websites. With Outbrain's huge and wide-range reach, advertisers can reach up to a third of the world's population.

They have a strict approval policy for publishers, requiring a minimum of 10 million monthly views. Really high-quality sites that have a minimum of three million views a month have a chance of getting approved.

Setting up an account in Outbrain is simple. They accept credit cards for payment, and you will only be charged every time your account reaches the threshold, which begins at $50.
3. RevContent
Established in 2015, RevContent is considered one of the youngest native ad providers today. However, it is by no means the smallest. This company has a reach of more than 250 billion content recommendations per month. Their publishing websites reach 97% of households in the United States.

RevContent's most popular publishing websites include History, Washington Examiner, and Frankly Media. They only accept websites that are written in English and have a traffic level of at least 50,000 unique visitors per month. As for advertisers, this platform requires pre-funding before being able to run campaigns. Accepted modes of payment are ACH, credit card, and wire transfer. Setting up auto-funding can also be done, provided that a valid credit card is used.
4. Content.ad

Whether you want to advertise you are a business who needs someone else to take care of your promotions or you are an affiliate who wants to manage your campaigns yourself, you can do so in Content.ad. This is one of the pioneer native ad networks, having opened up its services in 2004.

Today, they have expanded to 66,000 exclusive publishers, that displays more than a billion impressions daily. The platform charges on a cost per click basis, with the lowest bid of $0.01.

Advertisers can fun their account via debit or credit card, PayPal, wire transfer, or ACH.

Tip: If you intend to use any of the native ad platforms above (Outbrain, RevContent, Taboola, and Cotent.ad) at the same time, you should try out Brax's native ads management system.

With Brax, you can optimize and monitor the status of all your campaigns from different platforms in just one dashboard. There would be no need to open multiple websites to evaluate the performance of one campaign across different platforms. Start your free trial here.

5. MGID
Established in 2008, this is one of the biggest native ad providers. This company was one of the first to create native advertising technology, having started working on it since 2004. Today, they have a traffic inventory of 165 billion recommendations monthly. Their top publishing websites include Organic Authority, MTV, and MakeupTalk.

They currently have more than 18,000 publishers. They only accept websites that have ninety thousand unique visitors per month, or 3,000 visitors a day. Websites in different languages are accepted, so advertisers have the option to display their ads in 59 languages.

The minimum deposit is $100 and can be deposited via PayPal, credit card, or WebMoney. If you'd like to understand MGID more, Mobidea created this extensive review.

6. Nativo

This ad network is celebrating its 10th anniversary in the business this year. Nativo crafted its own content recommendation technology called Native IQ. This helps marketers not just connect with their customers, but also achieve their marketing goals (whether it be for brand awareness or purchase).

Their combined unique users amount up to 220 million, coming from their exclusive publishers, which include Motor Trend, Entrepreneur, and Los Angeles Times.
7. TripleLift

Included in Inc. 5000's list of the Fastest Growing Private Companies in America from 2017 to 2019, TripleLift has already established a reputation in the native ads industry. Included in their list of famous publishers are USA Today, The Telegraph, The New York Times, and MSN.

Having big advertisers that work with a platform speaks volumes of their reliability. Brands that trust them are L'Oreal, Verizon, Nestle, P&G, BestBuy, and more. Just like these big companies, you can utilize TripleLift's managed service campaign. But you can also go for the self-service option.
8. NativeAds

This company believes that advertising wit Native Ads can take your business to the next level. Ads promoted through their platform are said to have achieved an increase in CTR of up to 40 times and a 25% increase in view-throughs. The campaigns promoted through them were shared 12% more.

NativeAds' most popular publishing websites include Rolling Stone, CNN, ESPN, and NBC News. Their global reach is 700 million. They utilize a self-serve platform that is easy to use and navigate through. They encourage their advertisers to create high-quality content in their landing pages to make sure their users' experience is not disrupted.

Advertisers can fund their accounts through PayPal and credit card for a maximum of $1,000, and cheque and wire transfers for deposits over $1,000.
9. AdNow

Established in 2014, this ad network uses Open RTB advertising technology to optimize ad delivery. Their traffic statistics include 6 billion monthly ad impressions displayed to 980 million unique visitors. They can deliver to 114 countries globally.

This platform has the lowest funding threshold in the industry, allowing just a $20 deposit. They accept payments through PayPal, ePayments, WebMoney, and wire transfers.
10. AdBlade

This ad network has been around since 2008. They deliver ads to more than 300 million users in the US. They do have traffic coming from other countries, although it's not as much as what they get from the United States. This platform has a minimum deposit of $50, so even those with limited ad budget can try native ads out.
11. Runative

Runative is a newcomer in the industry, having been launched only in 2017. If you have a small budget for running native ads, you can work with Runative. With a minimum deposit of $100, it's a relatively low barrier for entry for beginner affiliates and small businesses.

Their fully self-serve platform gives advertisers the freedom to create, manage, and optimize their campaigns on their own. Aside from the content recommendation ad format, they also have push notification ads, which still fall under native ads.
12. Dianomi

If your business or offer falls under the finance and business niche, then this is the best ad network for you. Founded in 2003, it is the self-declared leader in native advertising for corporate, technology, and finance sectors. Among its top publishers are CNN Business, Entrepreneur, Fortune, Inc, Reuters, and Business Insider.

Dianomi serves an average of 7 billion ads on a monthly basis, and are able to reach up to 175 million readers around the world. These readers are said to have an average annual income of $97,500.
13. EngageYa

Boasting of 40 billion monthly ad impressions, EngageYa uses its private label platform to deliver ads to various devices and on multiple websites. Currently, they have over five thousand publishers that have global audiences.

Brands that use EngageYa for promotion include Unilever, Microsoft, MasterCard, and Nestle. They have a huge list of famous publishers as well, which includes Cosmopolitan, Bloomberg, and Marie Claire.
14. Jubna
If you want to promote in MENA (short for the Middle East and North Africa) and Asia, then you should look into Jubna. Having roughly 25 billion recommendations and 300 million unique users, this native ad provider has enough traffic for this part of the world.

Jubna has over 2,000 publishers delivering 200 million clicks monthly. Their biggest publishers include The Manila Times, Malaysia Chronicle, Malaysia Update, and The National.

Advertisers can start promoting for a minimum deposit of $100.
15. Spoutable

Inching its way to the big leagues is Spoutable. Established in 2014, this platform now serves more than 1.2 billion content recommendations per month. Advertisers that trust Spoutable includes Ancestry, Verizon, LL Bean, and Universal. Popular publishers that deliver traffic for the platform are Chicago Tribune, Answers, and Meredith.
There are several other native ad providers that actually focus on just specific regions in the world. If you are looking for volume from targeted regions, here are your choices. 16. Adup-Tech - targets German-speaking regions.
17. Plista - also focuses on German-speaking countries.
18. Lockerdome - targets US markets only.
19. Logly - for Japanese markets.
20. Newsmax - targeted towards Bulgaria.
21. popIn - targets Japan.
22. Postquare - promotes ads in MENA.
23. Twiago - promotes to German markets.
24. Yengo - targets Southeast Asian countries, especially Thailand.

Multi-format Ad Networks that Promotes Native Ads

These ad networks are those that provide not only native ad traffic but also traffic from other ad formats. The advantage of using such platforms is that you will have access to other ad types that you might want to try.
25. Google Ads

Undoubtedly one of the most popular ad providers in the world is Google. Having dominated the search engine industry, it provides traffic for all ad formats, including native ads. Unfortunately, Google Ads doesn't release data on how much traffic they have, but they are surely among the top in terms of volume.
26. Yahoo! Gemini

Yahoo! is one of the most well-known companies online. Because of their name recall, many marketers turn to Yahoo!'s advertising platform called Yahoo Gemini. Also known as Verizon Media Native, this ad network's most popular website publishers include TechCrunch, AOL, HuffPost, and of course, Yahoo.

Combined with other publishers, this network displays up to 2 billion ad impressions daily, with one billion active users monthly coming from all corners of the world. Their ad formats include Native Ads, Display (Banner) Ads, and Video Ads.

You can also manage your Yahoo Gemini account in Brax, together with other providers. Check it out today and see how it can benefit you.
27. EvaDav

This network started out as a native ads traffic provider. However, as years passed, it added a new ad format in its platform, which is the pop-under. Today, it also expanded to push notifications, which is essentially a native ad format.

Evadav has a traffic volume of 1.5 billion impressions per day, covering all ad formats in their network. They have more than 60 million publishers, delivering traffic to 250 countries around the globe.

The minimum deposit is only a hundred bucks. They accept payments via Skrill, Paxum, bitpay, Payoneer, bank transfer, and credit/debit card.
28. Redirect.com

Redirect is a multi-ad type traffic provider that has been around since 2012. Their ad types include native ads, email traffic, domain redirect, and pops.
29. AdCash

With ad formats ranging from push notifications, interstitial ads, pop-unders, banners, and native ads, there's very little AdCash can't provide. They have over 200 million unique visitors per day, generating an average of 250 thousand conversions for their advertisers. This traffic is a combination of their exclusive publishers and 200 plus supply partners.

The minimum deposit to get started is $100 or €100, depending on where you're from. They can accept payments from PayPal, Webmoney, Skrill, and credit cards.
30. PowerInbox

This platform offers traffic from email, push notification ads, and of course, native advertising. They work with 650 publishing websites, such as CNN, Kitchn Daily, and Business Insider.
31. Propeller Ads

This is another traffic source that most affiliates use to promote offers. This platform delivers traffic via push notifications, on-click ads, native ads, and native interstitials. For native ads alone, they have 150 million unique users.

Advertisers have complete control over their ads with Propeller Ads' self-service platform. But if your focus is your company's growth, you can opt for the managed service. The minimum deposit is also $100, via credit card, PayPal, UnionPay, or Skrill. If you choose to add funds via wire transfer, it'll be a minimum of $1,000.

DSPs and Ad Exchange Native Ad Platforms

These platforms get their traffic from other suppliers. They usually have RTB technology to make the buying and selling process of ad spaces easier.
32. Sharethrough for Advertisers

Here is another platform that has been around for more than a decade. Sharethrough was established in 2008, to be exact. Coming from their own publishers, Sharethrough yields 3 billion impressions monthly, with 270 million unique impressions worldwide.

Aside from the traditional native ads, Sharethrough uses what they call "enhanced ads". This simply automatically adjusts ads to seamlessly fit the website's design and ad space size, for any device.
33. Earnify

Working with 35 supply partners, Earnify provides large traffic volumes for native ads. Their estimated ad impressions are said to be over 400 billion every month. The SSPs provide traffic from more than 800 premium publishers, including Coindesk, Washington Examiner, News.com.au, CNN, and BBC.
34. Bidtellect

This DSP works with multiple high-supply native ad providers, such as Google, Yahoo! Gemini, Outbrain, Taboola, Sharethrough and so much more. This platform uses its proprietary optimization technology for native ads that they call Intellibid.
35. Voluum DSP

Voluum is a well-known tracking platform. Their DSP division is a recent addition to the list of DSPs that serve native ads. Their traffic comes from several providers, including Revcotent, Taboola, Outbrain, and Nativo.
36. StackAdpat

Programmatic advertising is definitely the future of internet marketing. StackAdapt utilizes this to effectively purchase traffic in real-time from the suppliers, for their advertisers. As of today, they have partnered with more than 50 supply partners for their inventory.
37. Zemanta

This is actually a DSP platform that is owned by Outbrain. Aside from traffic coming from their parent company, Zemanta also partners with AdsNative, Sharethrough, TripleLift, and more.

Now that is a long list that will definitely give you insight on which provider to work with. Did we miss a native ad provider on this huge list? Let us know so we can add them up! Email Us

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The Ultimate List of Native Ads Providers

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Traffic from content recommendation engines has zoomed up the past couple of years. With the pandemic happening right now and a greater number of people are consuming even more content, an advertiser would be hard-pressed not to include native advertising in his list of traffic sources.

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CBD Advertising - A Guide to Native Ad Platforms

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CBD Advertising - A Guide to Native Ad Platforms

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CBD advertising can be problematic on social media platforms, but native ads can provide an effective workaround for CBD brands.

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CBD advertising can be problematic on social media platforms, but native ads can provide an effective workaround for CBD brands.
Get Your CBD Products Seen with Native Advertising

Ongoing legal ambiguities make CBD advertising challenging through normal channels.

America has long had an ambiguous relationship with the cannabis plants. Hemp has been used throughout the US for clothing and oil since the 17th Century; Congress even published a report in 2019 acknowledging its many practical uses.

Yet the molecular similarities between the naturally occurring CBD and THC compounds have led to confusion and suspicion among people unfamiliar with hemp plants. Even though CBD is legal, sections of society aren't willing to acknowledge that the human body is packed with receptors that exist specifically to bind with CBD.

You're probably no stranger to the fact that this has led to big challenges in promoting your CBD-infused health or beauty products.

Fortunately, there's a way around these restrictions. CBD advertising can be easily done using native advertising platforms like Taboola, Outbrain, Content.ad, and Revcontent, allowing you to promote products that wouldn't otherwise be seen on conventional channels.

Getting sidelined

Social media sites enthusiastically encourage businesses to sign up to advertising campaigns, promising access to huge audiences and targeted demographics. Yet CBD companies often find themselves excluded from these normally inclusive platforms.

One company owner has described the challenges of conventional CBD advertising: Facebook blocks plant images, and has been known to blacklist companies for even trying to advertise CBD products. Arguments about health benefits have fallen on deaf ears, and the World Health Organization's 2017 declaration that CBD "exhibits no effects indicative of any abuse or dependence potential" got very little traction with the big social media platforms.

Doing your bidding

Native advertising presents a way to position your CBD brand on sites that would otherwise be unreachable. Native ads appear on sites like Facebook, but they're hosted offsite through leading agencies like Taboola, Outbrain, Content.ad, and Revcontent. (Brax helps companies manage native campaigns across multiple agencies, as explained in this free Native Ads Starter Pack.)

An ad will match the design and layout of the page it appears on, but it'll appear below a discreet "Sponsored content" or "You might also like" heading. This differentiates it from timeline content, while sponsored videos are another common native advertising vehicle.

Here are some of the guides and strategies specifically developed for CBD advertising by the big native advertising platforms:

Taboola

Taboola's CBD advertising can be targeted according to each user's age, location, operating system, and other unique data. You can pause active campaigns at any time, while viewing detailed reporting of previous spend and click-through rates (CTR). CTR represents the percentage of people who view an ad and click on it for more info, while cost-per-click (CPC) defines the cost incurred by each click.

Outbrain

Claiming to reach a billion people, Outbrain supports the promotion of CBD products-as long as the THC level is below the mandated 0.3% threshold. (It's worth noting that some social platforms are more relaxed about the promotion of non-ingestible hemp products, like creams and facial oils.) Like Taboola, Outbrain offers detailed reporting of campaigns and expenditure, while a minimum daily budget of $250 ought to reach its full array of partner networks.

Content.ad

Content.ad works with 66,000 digital publishers, offering a billion combined daily impressions. Campaigns can be targeted by factors as diverse as target web browser, OS, or geolocation, with both whitelists and blocklists available. There's guidance on bid rankings to ensure CPCs are optimized, and bids can be set for specific domains if there are platforms that potential CBD customers are more likely to visit.

Revcontent

This platform claims to deliver faster page-loading speeds than key rivals. It also boasts an ability to deliver granular targeting, and offers real-time statistics and campaign adjustments-from pageview tracking to budget pacing. A minimum daily budget of $100 is required, while the relative youth of the CBD market means CPCs will be lower than in more established markets.

A real example:

At Brax, we know a thing or two about helping companies cut through the advertising industry's less-than-enthusiastic attitude toward CBD products. We helped actor Tommy Chong scale his TCC brand to levels he never could have imagined, by optimizing pricing in real-time across a four-figure daily ad spend. The benefits of this approach are summed up in our recently published case study.

We can help you set campaign goals and define your audience-regardless of the size of your company-before choosing which platforms to display your content on. Because social media platforms are twitchy about CBD advertising, we'd recommend keeping ads discreet. A couple of things to keep in mind are to avoid overtly cannabis-related imagery and to be very careful when it comes to making any claims about health benefits. Regulations can vary, so it's crucial that you keep yourself informed about the guidelines in your area.

To stay on the right side of CBD advertising, you should always prioritize educational content over product-specific promotion. Plus, since social networks scan landing pages as well as native ads, you might want to consider a dedicated microsite for inbound traffic, with a separate link to the CBD-promoting e-commerce platform.

Bringing it all together

Native ads are an ingenious way to position your CBD range in front of large audiences, but you have to be discreet when you structure your ads and landing pages. If you'd like more advice on how Brax can bring multiple native ad campaigns into one place, contact us for advice on marketing your CBD brand online.

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CBD Advertising - A Guide to Native Ad Platforms

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CBD advertising can be problematic on social media platforms, but native ads can provide an effective workaround for CBD brands. Ongoing legal ambiguities make CBD advertising challenging through normal channels. America has long had an ambiguous relationship with the cannabis plants.

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At Brax, we provide cutting-edge data mapping algorithms to ingest, organize, and visualize your revenue so you can focus on scaling your ad spend and ROI.

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At Brax, we provide cutting-edge data mapping algorithms to ingest, organize, and visualize your revenue so you can focus on scaling your ad spend and ROI.

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That is exactly what Brax helps you do, manage everything for native ads in one place.

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At Brax, our media buyers leverage your campaign's data, analytics and business intelligence. No other platform combines management, data and optimization like Brax.

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Find out more about how Brax can help you manage campaigns across multiple platforms like Taboola and Yahoo Gemini, achieving optimal results by designing and targeting the best native ads at relevant consumers.

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Bulk Ad Builder

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Re-use ads between campaigns

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Instantly create ads variants using different titles and images.

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Brax | Manage Outbrain & Taboola Native Ads Campaign in One Place

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At Brax, manage all of your native ads from a single dashboard. Squeeze more ROI by managing Outbrain, Taboola, Revcontent, Content.ad and Yahoo Gemini all from one interface.