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1. Perform a SWOT analysis on BYD (SWOT is a simple analysis tool - if not familiar please see https://www.mindtools.com/pages/article/newTMC_05.htm
(Links to an external site.))

2. Identify 3-5 scenarios that may impact BYD in the future (e.g. new competitor, change in regulation). List these and add an explanation for each

3. Map each scenario onto the planning matrix and explain your reasoning
Download planning matrix and explain your reasoning

You may attach photos / attachments to your submission but your explanation should be written into post.

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Strengths:
Low manufacturing cost
Have independent patents
Integrate the automotive production supply chain

Weaknesses:
High price of new energy vehicles
Low profitability
New energy vehicles are unpopular
Battery life is shorter than traditional fuel cars
Charging time is too long

Opportunities:
Government policy support
Be the first to enter the government and enterprise sector
Established cooperative relations with other automobile companies

Threats:
Local Protectionism
Competitors reduce battery costs

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1, its most core: BVD's battery technology, focus on the concept of environmental protection, there is the possibility of further differentiation of rivals, for its later launch of electric sports cars directly differentiated rivals provide the possibility
2, BYD's existing mature sales channels and service system
3, BYD's strong R & D capabilities and mature team
4, BYD performance and value ratio is very high, the fuel consumption is very low, the shape is also more youthful, giving a better overall impression.

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1. Late start of automobile technology, less accumulation, less innovation advantages of imitating and following more models

2. There are capital raising risks in entering the auto industry

3. Compared with international companies, it has no advantage in advertising investment and quality, no advantage in temporary service, no advantage in development and marketing speed, and there is a gap in level management and execution

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1. SWOT analysis
Strength:

positive influence from goverment regulation

lower cost and low sells price

BYD's formal experience provide sophiscated supply chain system and experienced human resource

Weakness:

chargeing of battery cost too long

Media report about battery safety problems

lack of competitiveness in high-end market

Opportunities:

electric cost is much lower than gas

enviromental friendly

huge market in domestic country

Threats:

iteration of battery technology force the company to invest more on the area

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Strengths:
1. Possess core battery manufacturing technology.
2. High cost performance.
3. It is more convenient to charge in China. 4. The price is low.

Weaknesses:
1. The company has less investment in advertising and single marketing methods. Compared with other brands such as Tesla, it has brand advantages.
2. The product line is relatively single, without sports car products, it cannot attract people with other needs.

Opportunities:
1. Policy subsidies.
2. People's growing awareness of environmental protection.
3. The transformation of people's consumption concept and the pursuit of cost-effectiveness.

Threats:
1. Market competition is gradually increasing.
2. The number of motor vehicles is growing rapidly.
3. The market is close to saturation.

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1. Strength：
New energy technologies are immature and then introduce other companies' technology and production skills.
Electric cars are powered by the strength of their batteries.  Electrical vehicles are energy-saving and environmental protection.
Political regulation enhances the number of sales.
BYD has a first-hand advantage in the number of segments.
2. Weakness:
The relationship between business profits and environmental issues.
Cost control is not as mature as the lean production of Japanese and Korean car companies
Lack of key talent
Strong brand assets and brand awareness
3. Opportunities：
Reduce the cost of entering international markets and marketing costs
Changing technology landscape
4. Threats：
Growing protectionism
Threats to new entrants due to cost reduction and efficiency gains

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1 Steep competition with gas vehicles in the automotive industry. and  a long line of competitors in the electric-car market
2 Face oil industry lobby and smear
3 Materials cost increases
4 Battery safety issues. While battery technology has improved, there is still some question whether electric-car batteries can truly deliver the range that consumers demand

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1. Government support
2. Environment-friendly projects

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1. [T] Data security regulations are tightened: New energy electric vehicles mean a greater amount of data collection, but this may touch China's new data privacy regulations.
2. [T] Safety performance regulations may be more stringent: The safety performance of charging piles and car batteries may be reassessed.
3. [T] The price of raw materials for new energy batteries is increased, leading to the cut-off of the supply chain.
4. [O] The government establishes "school-enterprise cooperation" or other official research institutions to help companies support the development of new energy projects.
5. [O] New energy battery energy storage technology has been greatly improved.

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Risks:

1. Battery safety problems

2. employee overtime and working conditions

3. enviromental pollution due to battery disposal

Mitigation plans:
1.Higher capital investment in battery protection and battery stability
2.Protection gears and work enviroment safety management
3. Third-party contractor

For balance and business objectives, it would require more government regulation and supervision.

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1. Major players in China's electric vehicle market
2. State subsidies
3. Advanced battery technology
4. The number of patents of BYD can be ranked in the top ten in China, which is the secret of its low cost.

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1.BYD does not dominate the international market in terms of the battery cost (Gong & Zhu 2017).
2. Incomplete after sales service
3.  Take a long time to charge a car battery
4. Lack of popularity in some cities of China and other countries.

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1. BYD has received investment and publicity from Buffett
2.  BYD’s stock rating has risen in favor of attracting investors
3.  BYD and German car giant Daimler became partners
4.  The Chinese government has been encouraging private buyers to buy and use new energy vehicles since 2010