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Activia offer a wide range of no added sugar yogurts their packaging is very similar to this packaging. this is deceiving for any consumer because this Grains and nut yoghurt has added sugar although it has the same colour and format as the no added sugar yoghurts.

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this packet of 4, 250ml bottles orange juice has misleading nutritional information. Each individual bottle is 250ml and is normally considered one serving size but the nutrition information is done per 100ml or per 150ml. if a consumer was quickly checking the nutritional information they could be mislead by the 150ml nutrition because the bottle is actually 250ml. instead of 13g of sugar per 150ml it is really 21g of sugar per 250ml. this is a significant difference. one of these is 35% of our maximum daily sugar allowance and 52% of the recommended sugar intake

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this peanut butter uses key words such as protein,100% natural, no added salt, sugar or palm oil. this may grab the attention of consumers who are trying to become healthier or loose weight. the nutritional information  is given per 100g which means the nutritional information will have to be calculated by the consumer. The recommended serving size for peanut butter is two tablespoons (32g). that means one serving of this peanut butter is 200.64 kcal. Peanut butter is not usually eaten alone, it is typically spread onto toast or bread. One slice of bread is around 90kcal. if a person was o consume two slices of toast with one serving of this peanut butter on each slice their snack would equate to 581.28kcal. this is a high energy source snack which would not be the most suitable for people trying to loose weight.

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Kellogg's Rice Krispies Multigrain shapes

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Kellogg's Rice Krispies Multigrain shapes

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This breakfast Cereal has 'Multigrain Shapes' on a yellow background that will make it stand out from the blue container. This may catch parents eyes and make them believe this is a healthier alternative to other breakfast cereals. it also has cartoons on the front packaging that will entice children. This breakfast cereal contains 4.5g of sugar per 30g serving. while the regular rice krispies only contain 2.4g of sugar per 30g serving. this is nearly half the amount of sugar. High sugar consumption especially in children can lead to dental decay and obesity

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the Hellmann's vegan mayo advertisement shows the mayo being used on a number of dishes such as a quinoa salad bowl, a potato salad and a beetroot burger. these are al healthy and nutritious meals that this mayo s being added to. The audience watching this ad may presume this mayo is a way healthier alternative to the real Hellmann's mayonnaise , but this is not the case. The vegan mayo only contains 4 kcal less than the real mayonnaise, they both contain the same amount of fat ,fibre and protein. the vegan mayo actually contains less omega 3 and it contains more salt and carbohydrates than regular mayo. There is not much nutritional difference between the plant based healthier advertised vegan mayo and the Real mayonnaise

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JLO advertised a brand of gummies on her Instagram earlier this year.  she claimed these gummies can instantly provide energy. There is a video of JLO eating an apple cider vinegar gummy during a workout. When she becomes fatigued she eats one then instantly regains energy. This may influence her Instagram followers to buy the product . The gummies do contain vitamin B12 which is important for energy production but it does not instantly provide energy like JLO reported. This may mislead consumers to think these gummies are capsules of instant energy.

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This Soy sauce has the text "reduced salt" in green. this will make it stand out to consumers. The RDA of salt is a maximum of 6g per day so this reduced salt alternative this may appeal to a large percentage of the population especially people who suffer from heart conditions or hypertension. According to this packaging the serving size should be 5ml. Per 5ml serving this reduced salt soy sauce contains 0.6g of salt. Regular soy sauce from the same brand (AMOY) contains 0.8g of salt per serving. This is a difference of 0.2g between the reduced salt and regular soy sauce. 0.2g of salt is 3.33% of the RDA. this is a small percentage and may mislead consumers to believe that there is a large difference in salt between the two sauces.

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This protein drink contains 33g of protein per 500ml. This is 16g more than 500ml of regular Avonmore milk. the gold and black bold writing is dramatic and will grab the consumers attention. The average person needs 0.75g of protein per kg of bodyweight. The RDA of protein increases for Athletes. the 33g of protein on the front of the carton will be appealing for any athlete's that may struggle to hit their daily protein goal

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This party mix has colourful, eye-catching cartoons on its packaging, this may be aimed to attract young children. The word natural in the title may also misleadingly convince parents that these sweets are a "healthier" or more "Natural" than other sweets.
This bag of sweets is 110g but the nutritional information is given per 100g. This means instead of 59g of sugar per 100g which the consumer may presume the bag weighs it actually contains 65g of sugar. The World Health Organisation recommends 50g maximum sugar consumption per day.

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This fitness pudding is aimed at athletes, it has a picture of a man running on the packaging and it states its high protein levels on the packaging too this is eye-catching for sportspeople. this fitness pudding also gives its nutrition values per 100g even though the pot contains 150g. This may mislead the customer to believe they are consuming 73kcal (per 100g)instead of 110kcal, 1.4g of fat instead of 2.1g, 5.0g carbohydrate instead of 7.5g of carbohydrates for the full pudding