# data[].attributes.body
POSITIVE:
1.5 steps of marketing process (STP)

2.AIDA

3. 4P+3P

Good and evil of marketing. Spend money without seeing result

Confuse people's needs and wants

IMPROVEMENT:
1. Undergrads are too noisy outside the classroom

# data[].attributes.body
“... service performance that falls below a customer’s expectations.”

“... the actions a service provider takes in response to service failure.“

# data[].attributes.body
1) Method of doing a proper marketing strategy
2) Marketing is actually a mix of knowledge of both rationality and human psychology.

Improvement
1)more input from the students

# data[].attributes.body
1) Interaction / Group / Participation
2) Teaching Material Integration (youtube, website)
3) Interesting Guest Speaker
4) Experience sharing / story telling (DHL DHL DHL)
5) Time management (rush at the end)
6) Temperature Control
7) Case Study

# data[].attributes.body
2. Good delivery approach with mixture of lecture, discussion, use of aids, guest speakers, etc
3. Good to include few more master piece case studies

# data[].attributes.body
NO. Without clear objectives and poor implementation

# data[].attributes.body
Don't do for the sake of doing

# data[].attributes.body
Jack/YS
NO. Waste of tax payers' money. Waste of teenagers' time

# data[].attributes.body
No #ilovepm

# data[].attributes.headline
Should National Service be re-introduced in Malaysia. Yes or No?

# data[].attributes.subject
Should National Service be re-introduced in Malaysia. Yes or No?

# data[].attributes.body
- consumer have more variety in market
- market environment become

# data[].attributes.body
Very good

# data[].attributes.body
Good
-to add colours and bring out creativity
- to deliver company message to customers
- to create alertness to customers and thus gain the market share
-to shape the perception
-to stimulate the economy

KL&SK

# data[].attributes.headline
Jack/YS/YPS/Ad               Evil - consumer credit levels are already high with high materialism. This means that spending is not sustainable. Thus, marketing which influences people to buy unnecessary stuffs and building up debts is EVIL!

# data[].attributes.subject
Jack/YS/YPS/Ad               Evil - consumer credit levels are already high with high materialism. This means that spending is not sustainable. Thus, marketing which influences people to buy unnecessary stuffs and building up debts is EVIL!

# data[].attributes.body
Sales is the concluding part of marketing effort.
Marketing is pulling the market or the customer to your product/services while Sales is pushing the market or customer to purchase from your respective company

# data[].attributes.headline
Jack/YS/YPS/Ad                     advertising vs marketing

# data[].attributes.subject
Jack/YS/YPS/Ad                     advertising vs marketing

# data[].attributes.body
advertising is the subset of marketing to encourage consumers to buy by moving them through the stages of AIDA (awareness, interest, desire and action) and often the largest expenses

marketing is delivery of value to customers at a profit

sales versus marketing
sales is to execute the marketing strategy

# data[].attributes.body
Advertising is a communication technique of marketing, a subset of marketing. Marketing is a set of practice to achieve the corporate goal by meeting and exceeding customer needs while competing with competitor.

Sales are activities or transaction done between the corporate and customer, also act as a measurement for the corporate or marketing performance. No sales = Doom of the corporation.

# data[].attributes.body
Advertising is tool to communicate to consumer about the products/services

Marketing is understanding customer requirement/needs and subsequently produce strategies for segmentation , targeting and positioning.

Sale is focusing on number , the return of investment (ROI) of marketing programs

# data[].attributes.body
Sales:
-all about numbers
-the results of marketing

Marketing:
- strategy to get the product to the customer, make them want it and own it

K and SK

# data[].attributes.headline
Sean & Diego: in my opinion, Mkt is a process including pricing, advertising, positioning. Advertising is all about creating psychological impact

# data[].attributes.subject
Sean & Diego: in my opinion, Mkt is a process including pricing, advertising, positioning. Advertising is all about creating psychological impact

# data[].attributes.body
Sales is persuasion. Marketing is understanding applied

# data[].attributes.body
-  Advertising : Focused program to publish or communicate to targeted segment on the targeted product. More of short term  basis and is a subset or one of the approach within marketing
- Marketing comprises more components including identifying market requirement,  price, etc.

# data[].attributes.headline
What is the difference between Advertising & Marketing?

# data[].attributes.subject
What is the difference between Advertising & Marketing?

# data[].attributes.headline
What is the difference between Sales & Marketing 

# data[].attributes.subject
What is the difference between Sales & Marketing 