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Nike is selling their entire brand claiming (without actually saying) that if you wear/use nike products you will be "better".

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more ads: http://www.3dreams.pl Agency: Wieden + Kennedy, Portland Executive Creative Directors: Jelly Helm, Steve Luker Creative Directors: Tyler Whisnand, Mike McCommon Copywriter: Caleb Jensen Art Director: Taylor Twist Agency Executive Producer: Ben Grylewicz Agency Producer: Shannon Worley Assistant Producer: Natalie Montgomery Production Company: Epoch Films, Los Angeles Director: Stacy Wall Executive Producer: Jerry Solomon Producer: Marc Marrie Editor: Lucas Eskin Post-Production: Mad River Post Audio Post-Production: Lime Studios Mixer: Loren Silber Effects: RIOT - Klaus Color Correction: Stefan Sonnenfeld @ Co.

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University Row is selling dress shirts implying that men who buy their dress shirts will be able to control their women, or “cage them”

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Ad implies that KOOL menthols are better than the any other and that when you smoke Kool you will be smoking the superior menthol to all the others who are not.

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This ad shows dominant appeal in that it is implying that if you use their toothbrushes you will achieve a superior clean to all other toothbrushes out there and that their brushes provide a better clean to your teeth so you may have dominant teeth.

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Ad is implying that if you smell good (old spice makes you smell good) that you will hold power and be in a powerful *dominant* position.

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Ad illustrates dominance in that he is holding down all the women in the advertisements for this perfume, and wants men to think that if they wear this perfume they too will be in control/look like him.

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Ad illustrates dominance and the need for control in that the ad boasts of allowing women to take control over something they wouldn't have been able to before, this would be appealing to women of the age group.