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Making tools and data readily available, allows marketers to provide and access information quickly and conveniently. From uploading blog posts to tracking campaign metrics, apps offer a great variety on the go.

One way for Marketers to market their business or product  is to use an iPhone app. An iPhone application, gives you extra opportunities to show people what your business has to offer.
Apple offers a platform called iAd that lets developers host ads, giving advertisers to a targeted audience for their advertisements.
It can also be an effective way to promote a brand and/or new product.

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How Does Mobile Commerce Affect Marketers? 

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How Does Mobile Commerce Affect Marketers? 

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Marketers with digital and mobile commerce initiatives need to focus on encouraging the development of cross-functional teams - including IT, sales and customer support - to create seamless path-to-purchase experiences, and post-purchase relationships with consumers who are increasingly using mobile devices to research and purchase products and services.

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1. Digital transformation is changing business models - including revenue models.
2. Declining PC usage and increasing mobile device adoption is driving a "mobile first" world.
3. Digital transformation and a proliferation of data is changing the relationship between businesses and their customers.
4. Digital disruption is changing the market context and competitive environment of most industries.
5. It is becoming harder to safeguard data, intellectual property, and personal information.
6. Work styles and the means to engage talent are becoming more agile in the digital world
7. Digital and robotic technologies will increasingly augment or replace workers.

The number of smartphone and/or tablet users making purchases on their mobile devices will increase to 1.09 billion in 2018 says The Goldman Sachs Group Inc.

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An Application is a type of software that allows you to perform specific tasks. Applications for desktop or laptop computers are sometimes called desktop applications, while those for mobile devices are called mobile apps.

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Virtual Reality is a computer generated simulation of of a three dimensional image or environment which can be interacted with in a seemingly real way using electronic equipment such as a helmet with a screen.

Virtual Reality can be used in marketers in a number of ways. It allows the consumer to feel immersive in the product and feel apart of it. With this it also allows them to be a part of a virtual aspiration lifestyle and can create a demand for a dream lifestyle. It also creates a sense of excitement in an entertainment experience and allows them to be part of the action, creating a personal touch.

There is a number of businesses who uses virtual reality as part of there marketing. Many car companies such as Mercedes and Volvo offer virtual reality experiences in order to give customers a virtual feel of behind the wheel allowing them to test drive the product. This creates an aspiration demand for the products and allows consumers to immerse themselves in the cars without having to physically go to a car dealership. Merrell also used virtual reality to give people a virtual hiking experience allowing them to have an understanding of familiarise themselves with climbing mountains. Finally the Mariott hotel chain used Virtual reality to give examples of the views form their various hotels around the world to allow potential customers an experience of the views of their locations where there hotels are.

In turn it creates an immersive and memorable experience for potential customers with the virtual aspect meaning it might not be a reality but allowing people the chance to experience something which they may never have the opportunity to experience. It also creates an awareness and public interest in the product which can increase demand for the service.

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M-commerce (mobile commerce) is the buying and selling of goods and services through wireless handheld devices such as mobile phones.

The Bank of America predicted that US$67.1 billion in purchases would be made from mobile devices by European and US shoppers in 2015.

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YouTube is a video sharing social media platform which allows users and companies to upload video content which can be viewed anywhere in the world.
(Kearney, 2016) found that nearly all of the Top 100 Global Brands have built a strong presence on YouTube making it a critical element of a digital marketer’s strategy.
Advertising is the central business model of YouTube as it allows users/companies to post content regarding a specific product or service. However within the YouTube community users can become affiliates of brands, working with brands to encourage them shop with the brand due to their linkage with the brand - this often results in the YouTuber being paid commission.
By allowing customers this interaction you are bringing them closer to the brand providing a better customer experience.