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This is Michael Jackson's cd cover (digipak) for his late great album called bad. The genre of this album was Pop, R&B and Dance-pop. The font size of his name is the biggest and is slanted vertically. The album title bad, is in graffiti alongside the colour red. This is used as a metaphor as red has negative connotations and graffiti in public areas is a criminal offence. He included all conventions such as barcodes, label (Epic Records), track list, producers name etc.

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Olly Murs is in front of all his ancillary texts and he is the visual synergy that matches all of the texts. There is no real link between the video and his digipak. But it could be argued that the album was to promote his journey from X-Factor to being signed by Epic Records, Syco Music and Sony Music. He incorporates a lot of graffiti in his texts and it's a design element in all his products. The use of graphic design is also a type of synergy in his video.

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The website of Olly Murs matched to his digipak and has the same colour scheme and image so there are elements of synergy throughout his ancillary texts.

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Its very interesting on how the website is always updated to match the new album as each ancillary text has to match each other.