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MiraJax write songs about issues which affect them personally, including songs about relationships or even political issues. However, they mainly address political issue via their tweets.

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MiraJax are active on Twitter and Instagram, always tweeting and posting inspirational comments which their audience can take on board, making them good role models. They also mess around and are silly with each other which many young adults can relate to.

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In the music video, we show key moments in Mira and Jack's relationship which could allow for our audience to feel comfortable talking about some of the issues raised - e.g. break-ups and make-ups.

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Our song is upbeat as it falls under the electropop genre and so this would allow the audience to feel positive when listening to it. Also, our studio set-ups for the music video are all really vibrant and colourful which is entertaining for the audience to watch.

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Audiences use music as a way of starting conversations with the people around them. It can be a way to initiate debates (e.g. who is the better singer).

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People listen to music as a means to escape everyday life. They want to gain some kind of entertainment or joy from the songs.

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Audiences want to be able to learn something from the artist. Perhaps the artist will sing about world issues or talk about these issues on social media/in interviews.

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People want to feel like the artist they are listening to is a role model for them, someone they can aspire to be like. They want to see a glimpse of themselves in the artist.