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The society we live in creates the image and perception. People who already have extrinsic success are using happiness to making other people build their image of success according to what they created and work harder under a specific standard. For example, people make good car as parameter of success and make other people work hard and buy the car but it doesn't necessarily make them happy, they make people think that makes them happier.

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Ads are a way to make Americans think that we need something just because somebody else has it
-One person has it everybody wants it

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Wants make us desire more and more, we never stop at something because we get tired of whatever it may be. Needs are met on the daily, but are ignored because they don't seem as important. They are usually things that keep us going like food, clothes etc.

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Cooperation rather than competing to be better or get more will make everyone as a whole happier.

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Being thankful for what we have instead of striving for the things we want but do not need will ultimately sad to happiness with one's self.

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When we get them we want more or better.

When we don't we are unsatisfied or unhappy.

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Typically, we are tricked into thinking we need something when it is really only what we want. This causes confusion about what is essential and what is not in life.

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wants:
- can make us greedy
- can be useless items
- not as important
needs:
-necessities
-fulfill us

-often confuse both

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~Food
~Clothes
~Shelter

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~New items
~More money
~Larger homes

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- wants sometimes makes us less happy and needs makes us happy

- most of the things we pursue are wants

- we usually want more than be grateful for things we already have

- competition & coorporation makes us want more (b/c we compare w/ others) and make us less happy

- Consumerism makes us want/desire