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Janet Eden-Harris(2010)
Learning to be different

http://www.economist.com/news/britain/21638171-some-glimmers-hope-struggling-supermarkets-learning-be-different

Accessed  Jan 10th 2015

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HERE

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Theo summary
From this website, we found many useful imformation,and 4 point can assess supermakets.because of our aspect is target market, so through the strengths to analysis.
tesco's strengths is many discount, and M&S's strengths is high quality. By comparing the advantages and give two kinnd of suitable for the supermarket of target market.
Budget consicious.
this kind of customers has a limit of budget and they like and choose who are discounters and retailers. so ,they suit for loyalty programs.(tesco)
Gourmet focus
This kind of customers are seeking higher quality products. they do not care about price, and these customers are middle to upper social class, so they suit for store design.(M&S)

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In last class ,we learn about the strengths are about knowledge and backgrounds in the two supermarkets. And weakness is about lacking of .The opportunities are talking about market growth and life style.The last point are the threats about regulation and economic.All of these can using in target markets of two supermarkets.

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Price :
The Tesco products usually have good price.And the Tesco usually have some products on sale.This is a good way to absorb the large people to do shopping in Tesco.

Price  :

H&S

The H&S is a middle-large size supermarket and the products in there usually be quality and fresh.So the price is including the service  to sell to people.Some products on sale in the H&S

Reference
http://businesscasestudies.co.uk/tesco/recruitment-and-selection/introduction.html#axzz4EUq8SNcI

Introduction to Tesco

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The Tesco service rich and poor people and it usually divided with rich person and poor person using the Club card.

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Tesco is the big type supermarket in Britain
, and it is one of the the three word supermarket cooperation.
The earliest Tesco is selling  beginning with the food and then to major to sell the clothing , machine and internet service.

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Price :

Price means the business make the price which sell its products and services.

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1.price

2.quality

H&S     Tesco

Here

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Budget conscious
A day out
Gourmet focus
Smart shoppers
Here we go again
Variety seekers

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Here.Supermarkets are awakes  viewed as the  classified  service firms.There are 7 points about  market segments for the supermarkets about 

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Here.Supermarkets are awakes  viewed as the  classified  service firms.There are 7 points about  market segments for the supermarkets about 

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Fast and furious,Budget conscious,A day out,Gourmet focus, Smart shoppers,Here we go again and Variety seekers.

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M&S is superstore and it much bigger than tesco. There are many kind of products let people choose.M&S supermarket has a good layout, when people into the supermarket, they will see a lot of the checkout counter. large numbers of the register to make customer do not wait so many times. Each region has sign to tell people what kind of product there are. But  M&S is more expensive than Tesco. Becaus of they used more big place and more good equipment, this is why M&S is more expensive than Tesco. However, Tesco smaller than M&S ,but low price is the advantage of it.Both of them target market is women customer.

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It is a quality supermarket and the products in there are fresh and tasting good.The size of M&S is big in British Supermarkets and  the products in M&S are less in sale.

HERE

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Kai: Yesterday, we went to the tesco and M&S. Just a little people in tesco because of the heavy rain, M&S still has much customers. The tesco is middle range supermarket, it has much kinds of products such as drink, food, daily use. The tesco has its own card, customers  can collect point from buying products, when points are enough, they will received a present from tesco.

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Kai: Yesterday, we went to the tesco and M&S. Just a little people in tesco because of the heavy rain, M&S still has much customers. The tesco is middle range supermarket, it has much kinds of products such as drink, food, daily use. The tesco has its own card, customers  can collect point from buying products, when points are enough, they will received a present from tesco.

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M&S is a top range supermarket. It is bigger than tesco and has more customers. The price of M&S's product is more expensive than disco's. M&S has every kinds of products and has more different products of each kind of product than tesco has. M&S also has its own newsletter and card, the use of card is as same as tesco'.

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The space in Tesco is middle-large size and the environment  is comfortable.All kinds colors of products are showed in the   good shelf.They are fresh and look nice.The sale assistants are kind and patient.This is a good market to everybody.

Here

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We went to the Tesco and found there are many kind of living products and foods.There   are many products in Tesco is on sale .The meat in Tesco is more cheaper than other markets.This is a advantage in Tesco.

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Theo:Tesco and Brent cross is easy to compare,and it is interesting topic.

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Theo:Tesco and Brent cross is easy to compare,and it is interesting topic.

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Our group choose Tesco and Trent cross. In Tesco,there have perfect  merchandise to help customer what customer want. there are more discount with some food expire. Tosco's target market is  everyone. 

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Our group choose Tesco and Trent cross. In Tesco,there have perfect  merchandise to help customer what customer want. there are more discount with some food expire. Tosco's target market is  everyone. 

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we learned from the supermarket that we could choose target when we started to sell somethings. Make sure the which market  is right .otherwise , it is bad influence for the store.

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HERE                               2.How did you and your partner divide the presentation?

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HERE                               2.How did you and your partner divide the presentation?

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Searching in the internet and find some information about our topic.And take the picture about the Tesco and Brent Cross.

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Here~     1How and why did you select you topic area?

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Here~     1How and why did you select you topic area?

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How and Why
1 Choose a interesting topic,using my mind.
2Because we choose the target customers and this topic is interesting.And it is easy to get more information from this topic.

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our group discuss the Brent cross and Tesco
because Other customer segments in the UK are targeted by different supermarket chains. For example, target customer segment of Tesco supermarket chains represent individuals within higher income range that Tesco quality of products over their price. Accordingly, Tesco stores are more spacious compared to many other supermarkets and this space comes for an extra price for consumers. Because there are difference to combine that's why our group choose the 2 supermarket.

Supermarket can meet people's daily requirement.many supermarket can require what people want in their daily life.

Tesco is to divide its customers into rich and poor by using Club card data to website

Catering to different budgets: Some customers will be presented with offers on basics when they log on to Tesco's website, while others will see luxury products.

Price: 1.Higher price:
This target market are seeking higher quality products (and foods in supermarkets) and are willing to pay a price premium.

2.lower price:
Smart shopper: it suitable from most person.These consumers take pride in their ability to shop.

Quality:
1.(M&S)
Top level supermarket:This target market sometimes does not enjoy shopping. In many ways they are the opposite to the “A Day Out” market segment.

2.(Tesco)
Mid supermarket:A range of higher quality products. a range of exclusive brands (brands not available in many stores)

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KAI:Because the target markets of tesco and Brent cross is easy to compare.

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KAI:Because the target markets of tesco and Brent cross is easy to compare.