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The advertising Research Foundation endorses A.C Nelsons rating systems for T.V.

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Doyle Dane Bernbach Opens doors

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Hewitt Oglivy Benson and Mather is lauched.

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JWT JWT becomes the first agency to sutpass $100 million in billings.

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JWT becomes the first agency to sutpass $100 million in billings.

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Albert Lasker Liquidates his stock in Lord and Thomas for $10 million, and it reopens as foote ,cone and Belding

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During world war they advertised to get more staff and other items collected in time to prepare.

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NBC WNBT begins telecasting on July 1st . The T.V first sports network.

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Big Red starts to advertise all around Canada through CNAA agency.

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NBCNBC experiments with a telecast of T.V's first baseball game .

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Radio Surpasses magazines as a source of advertising revenue.

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Life publishes its first addition. It later becomes the first magazine to carry $100 million annually in advertising

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Stephen DeuchLeo Burnett leaves Erwin, Wasey to start his own agency in Chicago.

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Crisco started advertising.

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Taylor pork roll.

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The associated advertising clubs of america, a group of agencies, advertisers and media representatives, is formed

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N.W Ayer establishes a business- getting department to plan advertising campaigns based on prospective advertisers' marketing needs.

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Oysters and rockfellers was in 1899.

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Candy corn and jelly beans.

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marion

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wells rich greene is established.

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rosser reeves ted bates offer a unique selling proposition.

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ford produces the mustang
nbc drops its ban on competive advertising

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the pepsi generation kicks off the cola wars.

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david ogilvy publishes confeessions of an advertising man

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mccann restructures its agencies

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Maybelline (makeup company) had their first advertisment

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the national association of broadcasters bans subliminal ads

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in what would be one of the great marketing disasters of automotive history.

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videotape recording makes prerecorded commercials possible.

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the marlboro man campaign debuts

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cbs becomes the largest advertising medium in the worl

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George W. Gallup joins Y&R as a director of research and develops a widely syndicated opinion poll.

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Advertising Age launched in Chicago

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William Benton and Chester Bowles open Benton and Bowls

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the advertising research foundation is established

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Archive photoslintas ( Lever International Advertising) is formed as a house agency for Unilever in England

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Columbia Broadcasting system a second major radio net work is launched .

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America buys New York radio station WEAF from AT&T and renames it WNBC. It forms the first radio network with 19 stations within the year National broadcasting Co is invented

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The National Better Business Bureau is organized.

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Goodrich Tires sponsors the first hour-long show over a network of nine radio stations.

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Disney channel network was first advertised.

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Baby 5 Ruth was first introduced to the newspaper and on posters in 1922

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Bozell & Jacobs opens Omaha

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Credit: Corbis/ BertmanKDKA, Pittsburgh, becomes the first radio station in the U.S and is the first to broadcast the results of the 1920 presidential election.

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Barton Durstine & Osborn opens in New York

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J. Walter Thompson retires: Stanley Resor and a group of colleagues buy him out for $500,000. Resor becomes president, establishes a market research department and closes the London office to save costs. A group of agencies forms the National Outdoor Advertising bureau, which eventually controls about three-quarters of the outdoor national advertising in America

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American Stock/ Archive photos the audit bureau of circulations is formed, standardizing auditing procedures and tightening up definitions of paid circulations. The Federal Trade Commission Act is passed , and Joseph E. Davies is named the first FTC chairman. Section 5 allows it to issue cease-and-desist orders against dishonest advertising.

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A group of large agencies forms the association of New York agents , predecessor to the America Association of Advertising Agencies.

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Cracker jacks was started.

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N.W. Ayer hires its full-time copywriter. Ladies' Home Journal bans Patent-medicine advertising.

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The George Batten Co. opens.

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The American Newspaper Publishers Association is formed.

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The first advertisement for Coke-a-cola.

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The first Coca-Cola recipe was invented in Columbus, Georgia at a drugstore by John Pemberton, originally as a cocawine called Pemberton's French Wine Coca in 1885.He may have been inspired by the formidable success of Vin Mariani, a European cocawine.

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UPICyrus H.K Curtis launches Ladies' Home Journal with his wife, Louisa Knapp Curtis, as editor.

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Procter and Gamble Co. begins advertising ivory soap with an unprecedented budget of $11,000

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Daniel M. Lord and Ambrose L. Thomas from Lord and Thomas in Chicago. The film eventually becomes Foote, Cone and Belding.

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Department store founder John wanamaker is the first retailer to hire a full- time advertising copywriter, John E. Powers

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Heinz Ketcup

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Philadelphia Cream cheese

Graham Crackers

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Tabasco Sause

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The Story Behind The Sauce

The diet of the Reconstruction South was bland and monotonous, especially by Louisiana standards. So Edmund McIlhenny decided to create a pepper sauce to give the food some flavor and excitement.

Edmund McIlhenny's recipe book

Sowing The Seeds

A food lover and avid gardener, Edmund McIlhenny was given seeds of Capsicum frutescens peppers that had come from Mexico or Central America. On Avery Island in South Louisiana, he sowed the seeds, nurtured the plants and delighted in the spicy flavor of the peppers they bore. He used a red stick, or "le petit bâton rouge," to measure the ripeness of the peppers. We still use it today to ensure the quality of our harvest.

"That Famous Sauce Mr. McIlhenny Makes"

McIlhenny grew his first commercial pepper crop in 1868. The next year, he sent out 658 bottles of sauce at one dollar apiece wholesale to grocers around the Gulf Coast, particularly in New Orleans. He labeled it "Tabasco," a word of Mexican Indian origin believed to mean "place where the soil is humid" or "place of the coral or oyster shell." McIlhenny secured a patent in 1870, and TABASCO® Sauce began its journey to set the culinary world on fire. Sales grew, and by the late 1870s, he sold his sauce throughout the U.S. and even in Europe.

A Timeless Taste

McIlhenny packaged the sauce in small cologne-type bottles with sprinkler fitments, which he then corked and sealed in green wax. The sprinkler fitment was important because his pepper sauce was concentrated and best used when sprinkled, not poured. Though we no longer seal our bottles with wax, the sauce inside is every bit as pungent as the one McIlhenny first bottled back in 1868.

1868: The First Bottle Ever Produced

1927: A New Bottle Design Is Born

Barrel-Aged For Bold Flavor

Today, nearly 150 years later, TABASCO® Sauce, the basic recipe, the process by which it's made, and the ingredients remain virtually unchanged. Now the aging process for the mash is longer - up to three years in white oak barrels - and the vinegar is high-quality distilled vinegar.

5 Generations Later

TABASCO® Sauce is still made on Avery Island, Louisiana, to this day. In fact, about half of the company's 200 employees actually live on Avery Island, with many of their parents and grandparents having worked and lived there as well. Anthony "Tony" Simmons, the current President and CEO, is the seventh McIlhenny family member in a chain of direct descendants who have strived to preserve the legacy and traditions of the company's creator.

Anthony Simmons - President & CEO

Preserving Our Heritage

At McIlhenny Company, we see a future that is bright and full of opportunities. But those opportunities are only possible if we are good stewards of our natural resources, so that they will be here for generations to come. As a company that is nearly 150 years old, we want to build a business that is sustainable for the next 150 years.

A Global Pepper Sauce Phenomenon

Labeled in 22 languages and dialects, sold in over 185 countries and territories, added to soldiers' rations and put on restaurant tables around the globe, TABASCO® is the most famous, most preferred pepper sauce in the world.

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An American Tradition Since 1868 - TABASCO® Brand

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TABASCO® brand products are made by McIlhenny Company, founded by Edmund Mcilhenny in 1868 on Avery Island, Louisiana. It was here that he developed the recipe for TABASCO® Original Red Pepper Sauce that's been passed down from generation to generation. To this day, the company is still family-owned and -operated on that very same island.

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New York Agency Carlton and Smith begins buying the right to place advertising in religious magazines.

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Volney Palmer opens the first advertising agency in Philadelphia.

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The first successful "penny newspaper" in New York. By 1837, Circulation reaches 30,000 making it the worlds largest newspaper.

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The Pennsylvania Packet And Daily advertiser, America's first successful daily newspaper, starts in Philadelphia

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Benjamin Franklin's General Magazine prints the first American magazine ads.

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Benjamin Franklin begins publishing the Pennsylvania Gazette in Philadelphia, which includes pages of "new advertisements"

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The first newspaper advertisement, an announcement seeking a buyer for an Oyster Bay, Long Island, estate, is published in the Boston News-Letter.