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The website for the band; 28north.com provides detailed information on the band, the website presents a photograph of the band themselves along with an image of their 'World on Fire' album, furthermore there is a YouTube link to various songs that they have produced. Their website also features a variety of social media links such as Facebook, Twitter, YouTube, Instagram, Tumblr, ITunes and SoundCloud.

Overall, with the connectivity through the website, the band's presence on social media and the rock/pop/indie genre that they specialise in, it is relatively clear who their type of audience for their music is. With the fact that they are young men as well it is evident that their audience is teenagers to young adults of either sex who enjoy the genre.

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28 north are constantly tour the US  while working with their producer Gavin Mackillop who has produced music from other bands of a similar genre such as Goo Goo Dolls, MXPX and Echo and the Bunnymen. With their most recent album being released in 2014, they received a phenomenal audience response and they received a great deal of popularity in the US.

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28 north are an unsigned band under the pop/rock/indie genres, they are from Pittsburgh, PA, USA therefore are an American band. The band consists of 3 members whom of which all contribute to vocals yet do play their own distinct instrument, these include; Tyler Bond, who plays the Drums and contributes to vocals, Mike Lindner who is the guitarist and a vocalist, and finally Mark Glinka who specialises in the Bass and again vocals. In Pittsburgh, 28 north were in fact awarded with 'best band in the land' and are very popular in area and this is evident as they have toured all around the USA with other artists such as ZZ Top, Train, Young the Giant and Crash Kings who are all bands of similar genre to 28 north. Their most recently released album is called 'World on Fire'.