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This is the production schedule we used for the adverts, it came in very useful to know when we are filming and what we are filming.

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After I realised that the idea did not succeed, I decided to make a prototype of a new idea. The idea is that a person who is with air is stuck in a room and manages to open doors by using their phone as the key card, they do this for multiple doors.

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This is the treatment in which I explain the idea fully in detail.

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This is the final prototype and the main idea that I eventually stick with, I decided that I would use a different background (But in the advert I use a different one), and different graphics as well as the idea of the hand. I really liked this idea as I though it was very different to any other phone tariff advert.

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This is the second print advert prototype and is similar to the first one but uses the main logo.

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This is the first prototype of the print advert, I already knew what background I was going to use, but didn't know what colours and graphics to use so I made a couple of variations of print advert prototypes.

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This is the script for the advert and goes over in detail the description of the location, the characters actions and the character lines. I used the proper script format when writing the script to make it look professional and easily understood.

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We had to make a storyboard for the advert, this helped us decide what shots and camera movement to use and helped us to re-enforce the idea.

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We had the main idea, but didn't know what props, locations, variation of storyline to use, so we made a morphological matrix and got two possible random ideas from it.

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We already had a main idea, but wanted to fully explain it in every aspect, so we made a mind map which goes heavily into detail.

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This is the sheet of all the client briefs we could choose from. We looked through all of them and narrowed it down to an energy drink and the phone tariff, from there we started to generate ideas and decided to go with brief four, which was the phone tariff.