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The fashion industry is valued at around $2.4 trillion and employs over 75 million people worldwide. It loses about $500 billion of value every year due to the lack of recycling and clothes that are thrown into landfill before ever being sold.

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However, according to the Vou, from all fast fashion giants investigate, only Zara and H&M have proper waste management and recycling policies in place

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In March 2019, the UN launched the Alliance for Sustainable Fashion, which will coordinate efforts across agencies

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1. UNIQLO.

2. H&M.

3. Boohoo.

4. Zara.

5. Forever 21.

6. Missguided.

7. Shein.

8. Fashion Nova.

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Shop from sustainable and ethical fashion brands.

Buy less often and buy high quality.

Donate or sell gently used clothing.

Host a clothing swap.

Buy or rent secondhand clothes.

Recycle textiles and garments.

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According to the Ellen McArthur Foundation, clothing production approximately has doubled in the last 15 years, driven by a growing middle-class population across the globe and increased per capita sales in developed economies. An expected 400 percent increase in world GDP by 2050 will mean even greater demand for clothing.

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Child labor and modern slavery

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Health hazards for people living near textile manufacturing facilities

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These non degradable clothes can be a choking hazard for sea animals too affecting the biodiversity and ecosystem that thrive on these waters

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Usage of toxic dyes and unsustainable materials

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Usage of toxic dyes and unsustainable materials

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H&M and Zara are one of fast fashions largest producers

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A business model based on copying and replicating high end fashion designs meant for the middle-class masses

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territories were forced to produce fashion

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Cotton
Water
Textile
Fossil fuel
Polymers
Nylon
Acrylic

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What are the most commonly used materials in Fast Fashion?

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What are the most commonly used materials in Fast Fashion?

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The Ghana residents are also unable to enjoy their beaches as it’s filled with millions of clothes, creating massive tangled webs called “tentacles” in the sand.

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Europe and America colonised territories while heavily influencing their industrial economies

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The Ghana residents are struggling to upcycle the used clothes from the U.S due to the poor quality of these clothes - leading to excess wastage and abandonment of these products polluting Ghana's beaches (environment)

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Workers get underpaid when they work in fast fashion industry

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USA exporting their second hand clothing to Ghana (Highest exporter of second hand clothes than any other country)

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10% of global Carbon emissions and 20% global wastewater is due to the rise of fast fashion in the fashion industry

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10% of global Carbon emissions and 20% global wastewater is due to the rise of fast fashion in the fashion industry

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US’s actions towards fast fashion affect Ghana and the environment (beaches in Ghana)

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Cheap, affordable prices for the masses

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Cotton fed the textile revolution

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Ease of purchase

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The industrial revolution of manufacturing textiles during the second half of the 18th century led to the start of cheap and fast production of clothes during the 1960s and 1970s

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Many people succumb to buying seasonal trends that then get thrown away within a couple of months

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Why Do Consumers Still Consume Fast Fashion?

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Why Do Consumers Still Consume Fast Fashion?