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https://uk.indeed.com/viewjob?jk=0bc566905e6b4ea9&tk=1f0qrf5gissq0800&from=serp&vjs=3&advn=2354475833229121&adid=359566128&ad=-6NYlbfkN0DS8a26ovoDmDVWKnecPTLFR8SHVHLxO_NaDhkaouMlpeCdSwlsvurQYp0L0ll8VF5DL-Tyr9Zw4w-ZB-w3AgFwUY89gKzIxezjNHMczm65EmKJOcODQWZG98hs6pzIl1QK0HHHrOknhjBPYQzkPUnNRtslaL_L1RJoJuUr4HyZpsv4ip8Vn1LQMjFqtP3mL7znMOcSRUdtpttVp0DrF0KqmgB743PrEAdX3qtyGTv9HuYm2YasFMjRHOTfQ5WF15pcmWMr_4jXZ4-R0jjivr8uUPqAKoXa6QwbVQbiW1ZIfKrXccBu8Qh7K8Zu369FLpw3xJRZI1F_-g==&sjdu=3zy-qmfW7KpIyaP7QPyb52vg62DEKovEkucqnN5DHhy-pPTbOIEOqdAp85kUObafZs7bUAhNZj26vIaWHBNm6GaaoXavgs3tyTlPnEsCU4yG6KsTl6hlyZ2937YWVcYfdtSfyObZltawuChQHtWl-a6f1Obev2T6NTu8R2_k2ycvk4HccWYgUiUu2XyyrNYG

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On the 8th I had a stomach bug and  infection so I did not participate in the lesson. However, I did draw my sketch for the window display.

On the 9th it was important to check what I had completed and what I needed to finish. Both my Visual Merchandising guideline and Business plan were nearly finished. So I focused on completing me VM guideline so I had a 1-1 with Liz were we went through the layout and what should be included so I made the necessary changes and completed it. After I made a checklist to see what was left in the business plan, through out the week I then completed the Project 3: the pop up shop and handed in on the deadline.

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https://www.realla.co.uk/details/16129614

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This image is from a customer who sent there picture to the Wolf & Badger instagram and it was displayed on the company website.

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As I am coming to the deadline both days were focusing on my own project. Although on the Monday morning we were taught how to create a window display and the effectiveness of lighting and spacing to draw in customers.
Monday afternoon I focused on creating my window display, I first sketched out my design and then created a digital copy that was added into my VM guideline. On Monday I also made another checklist to make sure I was up to date on task and I was meeting the deadline.

On the 2nd the majority of the morning was spent completing personal task for my project and 1-1 with Liz to talk about the progression of the project. I also focused on completing and ticking tasks off my checklist. In the afternoon we were joined by the career advisers were we participated in a group challenge a professional skill task and a aptitude test. Once that was completed we received our feedback on how we faired in the three tasks and the mock 2.0 assessment from the week before which I added to my progression padlet to document my improvement.

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On the 22nd of February we were learning about commerciality in retail. My pitch has to use finical terminology so I was learning about KPI (key performance indicators) learning what different variables of a successful pop up would cost. We then walked a video on how to use Microsoft Excel and made a spreadsheet to calculate the cost of my pop up and whether or not I would gain profit. I was working out the pay of my employees, the cost of rent for 6 weeks, along with the cost of Human Resources and physical resources.

On the 23rd the majority of my day I spent completing tasks. I was falling behind with the production of my VM guideline so I had a look at completing at least half the guideline. I then completed my planogram on Adobe Photoshop. And began to focus on my digital look book. My digital look book works by customers sending a photo of them styling the Wolf & Badger products via the in-store QR code and some of the photos are then display in store on the digital totem.
In the afternoon I took a Mock 2.0 assessment interview where I answered questions about my character and my experience in the industry for a mock job.

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Feedback for Aptitude test, Professional skill task and Mock 2.0 assessment task

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Feedback for Aptitude test, Professional skill task and Mock 2.0 assessment task

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L4 FR YOU 2.0 Feedback Sheet - Maegan Evans

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200 word analysis of Trend prediction and mood board

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200 word analysis of Trend prediction and mood board

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Wolf & Badger concept for trend prediction and moodboard analysis

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Financials

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Process of Layout and floor plan classwork

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Process of Layout and floor plan classwork

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This board was made on photoshop, it shows the patterns that the collection will come in. The patterns are inspired by my predicted trend 'nature' which influences two patterns and the third is the Wolf and Badger prediction 'Black to basic' which is on their website.

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As my pop up is laid out like an exhibition the racks are also spaced out and designed so they don't appear cluttered. The racks will fetaure a variety of sizes and a range of colours in the same garment.

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https://www.ukpos.com/digital-display-totem?vat=2&gclid=Cj0KCQiAvvKBBhCXARIsACTePW-lEUKYtnuHyV8jz9ta5mBOHzxlqLB2EAY4EADCLFOUSYOKQO2U4zYaAnu7EALw_wcB#sku:DDT01K&infinity=ict2~net~gaw~ar~334707442015~kw~~mt~~cmp~UKPOS%20%7C%20Shopping%20%7C%20Digital%20Media%20Displays%20%5BHP%5D

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Paperchase's brand health improves during pandemic despite losing customers

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Despite struggling through the pandemic and entering administration, Paperchase's brand health improved over the past year.

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My pop up has a digital look book on a display totem which advertises looks from Wolf and Badger as well as images and quotes inspired by sustainability and ethics. Photos from customers can be sent through via the Qr code which send pictures to the brand instagram.

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There were many issues with the software such as saying I never smiled even though I did. The software not understanding my voice and registering words I never said and marking me down for it.

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I am not very pleased with my outcome I know some of the problems could have been done differently with the video qaulity. And am aware I was nervous, however I do believe that is because I usually have more time to plan for an interview, to get a better understanding of the company. I know that I am also sometime not understandable and should improve on that.
However, I did find that some of the sources like filler words was wrong as they were highlighting the beginning of words like some and saying I keep saying so. I was also told I didn't smile however I was the entire time and wanted to show I was approachable.

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Visual merchandising - Benetton - make your instore wall - allestire la parete di negozio

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This workbook is about VAT.

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M&S are launching new ranges to compete with online brands like ASOS, BooHoo and Next.

https://www.retailgazette.co.uk/blog/2021/02/ms-to-launch-raft-of-new-clothing-brands-to-its-website-this-week/

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On the 15th I revisited the 4p's and created 4p's for my pop up. On the 15th the majority of the day was spent checking what I had already completed and what I still need to do. In the afternoon we spoke about possible facilities and the key aspects of running a company. We spoke about insurance, safety, security, physical resources and how I could incorporate virtual aspects into my pop up. I have decided that social media will be a key aspect in my pop up so I will have a digital board which will advertise the customers looks in Wolf & Badger via a QR code.

On the 16th I spent the entire day learning and producing a floor plan. I firstly researched a few different website that would allow me to create a floor plan, I had to estimate scale and shape as I could not get a floor plan for my location. I decided that the ground floor of my exhibition would be set out in a exhibition layout, whilst downstairs will be for storage, changing rooms and the staff room. In the afternoon we had a lesson with the FRA careers officer, I completed a personality test which gave me my test results were I found out I classified as a protagonist.

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On the 8th and 9th I wasn't able to attend the class as I was having issues with wifi due to weather. So for this week it was about me finishing and making my existing work presentable. However, I was made aware that we had to complete a SMART chart as well as other tasks when Liz rang me on the Wednesday. I completed the SMART chart to the best of my abilities based on what I had completed.

I later found out by a friend we also looked at finials so I had a look at the lesson and began working out the cost price and profits from my capsule collection.

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On the first we got given a business plan template which was the basics needed to create a business plan that was easily followed and allowed the colleagues to understand the gist of the pop up. As I had previously never really heard of Wolf & Badger I researched the unique selling point and 4p's. Through doing this I realised that the brand works alongside smaller brands and promote a positive outlook on saving the planet. I then had to think about different types of primary and secondary research I could do with the current lockdown situation. I decided that I would interview two people of different age ranges and spending habits to see how much they knew about Wolf & Badger and how they would feel about the brand after they were educated about them. I then had to think about making a six piece capsule collection, to do this I looked on WGSN and collected CAD designs. I then downloaded Remote Desktop which I used to create a product board on Adobe Photoshop. I also had to come up with my pop up concept so made a mood board and concept board on Photoshop.  I also created a consumer profile for my pop up which I used the Acorn website for to put my target market into a classification.

On the 2nd we were learning about using Adobe Indesign on Remote Desktop. I felt comfortable working on the software as I had previously worked on the software. I set up my Visual Merchandising layout and booklet and added the front and back cover of the VM booklet to the template. In the afternoon we had a virtual meeting with Christine. C who has worked in the industry and listening to some key aspects that would benefit us. We also had a look at trends on WGSN to create a style board and predict season trends.

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On the 25th of January we got given the brief for project 3: the pop up shop. I read through the brief by myself and then re-read the brief with the class to gather a better understanding of what I needed to produce for this project. Whilst getting a better understanding of the brief I made a basic checklist for the visual merchandising booklet and the business plan. For the majority of the day it was about clearing out the necessities of the project and researching our giving brand. My brand is Wolf and Badger.

The next day on the 26th of January I had to consider what and why a pop up would be useful for the brand. I decided that a the ai for the pop up was to drive brand awareness, entice a younger target market, promote sustainability and ethics. To gain a knowledge about pop up and there effectiveness we looked at examples of pop ups as a classroom task and negotiated how they used decoration, layouts and promotion to have a good event. I then had a look at WGSN to collect images and whilst looking at article of predicted trends and other keys things to include in a pop up. To which I made a style board with a selection of images. After that as a task I had to consider some key aspects for a retail space such as lighting, promotion, materials and logo placement. This is when I decided my space must have natural and artificial lighting. Plus the location must be aesthetically pleasing to entice my audience.

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Product range and Margin for my 6 piece capsule

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Product range and Margin for my 6 piece capsule

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Predicted trend SS21, Trend board and Collection boards inspired by trends

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Predicted trend SS21, Trend board and Collection boards inspired by trends

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This powerpoint highlights b=my prediction from trends whilst the pop up is running in SS21. I have two boards showing off the different type of products sold in store.

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https://cloud.smartdraw.com/editor.aspx?credID=-33504270&depoId=24670956#depoId=24670956&credID=-33504270

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This floor plan highlights the layout of the pop up and includes a key to allow a easy to follow set up.

https://cloud.smartdraw.com/editor.aspx?credID=-33504270&depoId=24670956#depoId=24670956&credID=-33504270

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My results on for my personality test. This slide has a brief paragraph of some of the key words and statistics used to scentifically describe my character.

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Smart Draw - I like the look of smart draw the most it is easy to navigate with all types of template accessible. When working on a floor plan the instructions and editing the measurements are a simple task.

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Room Sketcher - Is a website I found whilst looking for a website suggested. The software does have to be downloaded and there will probably be charges as you progress. But from watching the introduction video the website look professional with the use of both 2D and 3D floor plans.

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Ikea planning tool - I feel this website is better suited for a planogram and similar pieces so may use it in the future. It is easy to navigate as it is widely used by customers, some of which that have little experience working on the software.

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Reviewing different floor planning website to create   my floor plan

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Reviewing different floor planning website to create   my floor plan

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Roomstyler - This website looks perfect for the layout of a living room however it doesn't exhibit any example of retail spaces and look is difficult to navigate. Especially as I haven't work on a floor plan or the website before.

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https://www.drapersonline.com/news/fenty-fashion-label-to-close

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https://www.drapersonline.com/topics/sustainable-fashion/the-search-for-fashion-supply-chain-transparency

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Looking at how cohesive a brands image is across the website and app.

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My customer profile is aimed a specific customer as Wolf and Badger make it clear they don't cattier to a single target market.

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A brief look at some research into the brand. Including their social media presence and stores.

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Wolf and Badger Social media, Brand image and Stores

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https://fashionista.com/2015/01/wolf-badger-new-york

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https://www.appearhere.co.uk/spaces/5929?select_date=START#

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https://www.wolfandbadger.com/uk/category/gifts/black-to-basics/

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https://www.wolfandbadger.com/uk/search/?q=sustainable+bag

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These product board highlight the type of products that will be sold in the pop up. The 'Black to basic' board is inspired by the trend on the Wolf and Badger website.

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Yoogi's Closet a competitor of Wolf and Badger

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Yoogi's Closet a competitor of Wolf and Badger

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https://www.yoogiscloset.com/?gclid=CjwKCAiA9bmABhBbEiwASb35VxuD2f3k8T0JRCrW72eGq-aaMpK1fZi2Bze4_iHchTzBss0FVC5d3hoCNegQAvD_BwE

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Farfetch a competitor of Wolf and Badger

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Farfetch a competitor of Wolf and Badger

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https://www.farfetch.com/uk/

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https://www.instagram.com/p/CDlZyldpLED/?igshid=1qptg2cybvh83

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This highlights the keywords that have inspired my pop up. 'Urban Luxury' is a modern take on a boutique like store.

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My inspiration for the black selection based on their trend forecasting.
https://www.wolfandbadger.com/uk/category/gifts/black-to-basics/

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https://www.wolfandbadger.com/uk/pages/about/

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https://www.wgsn.com/library/results/d55ddc0cc0998c0f12b1284eb36aeb8d/CAD|menswear

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This collection of computer augemented designs from WGSN shows the type of products that will be sold in the pop up. I wanted to highlight that menswear, womenswear, accesories and also art will be sold in store.

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I created my mood board by using my concept board for inspiration. I want to convey the black and white aesthetic because they are the brands colours. In my mood board I have plants, art, QR codes and neon signs to convey the social media theme I want to convey.

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This concept board shows the aesthetic I want to create for my pop up. I have created the 'urban luxury' them from cityscapes, nature and tattoos.

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This article talks about the growth of a company due to the innovative mindset of creating personalised email to interest customers and promote new trends or promotions.

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Email personalization increased recovered sales

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email marketing According to InternetRetailing most of the UK's Top500 retailers lag behind when it comes to implementing an email personalization program. While the majority of marketers understand the advantages of email personalization, they struggle to convert this understanding into action, leaving money on the table.

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What products should go adjacent (classwork task)

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What products should go adjacent (classwork task)

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Upstairs
socks next to shoes
Underwear close to socks
trainers are next shoes and sportswear's
scarfs and accessories

Downstairs
Denim next to trousers
Coats and jackets near eachother
suit, shirt, trousers and ties next to shoes to create an outfit
Bags and accessories close together near to the till

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Modern store formats classwork task                                     

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Modern store formats classwork task                                     

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In 2019, Fashionista published a wonderful article on how "store" has become everyone's favorite 5-letter word to hate on - stores are dead, right? This may feel especially true this year, as e-commerce and online retailers have skyrocketed with the pandemic.

Yet, convenience stores, discount stores, grocery stores, and superstores still exist. Sure, your business probably doesn't fall in the same category as these physical stores and retail markets. But, these stores are proof that physical stores in the retail industry aren't completely dead ... maybe just wounded. And maybe a new store format is the fix your business needs.

In any case, if you're considering selling your products in a physical space, you'll need to decide what non-store format you'd like and what type of shopping experience you'd like to offer.

Let's go through the distinctions, benefits and draw-backs of these new formats and how they may be a good fit for smaller stores and specialty stores like yours.

Pop-Up Stores

A pop-up is a temporary location that you typically occupy for three months to a year. There are a number of reasons to open a pop-up:

It's a great way to test various geographies when considering a more permanent location

You get to introduce your brand to a new audience in person, which can also impact your performance online

Pop-ups are one of the best ways to find out if physical retail is a good strategy for your brand, while also providing a large marketing opportunity (an approach that's less justifiable when you open a permanent location).

Pop-ups have also become easier to execute thanks to real-estate companies like AppearHere and Storefront that help brands lockdown short-term spaces.

To execute a pop-up properly, though, you'll want to first do your research on where you should be located (both in terms of city and neighborhood) how you'll market your location, and what KPIs you want to measure to determine if your pop-up is a success.

Pop-In Stores

If you're not ready to own and operate your own space, you can also try a "pop-in". These are like pop-ups but exist in another brand's store or a department store. In fact, there are various marketplaces where you can find out which brands are willing to offer you some space to market a select few product assortments.

Pop-ins are particularly good when:

Opening a pop-up is too large an undertaking financially

You do not have the inventory to fill a store on your own

One of the major benefits of a pop-in is that the host brand or retailer help you boost brand awareness with new traffic that may not have been previously aware of your brand.

The only downside is you may not collect the same level of data or insights about who purchased new products. So, it's important to do your research ahead of time to make sure that your host brand appeals to a similar audience as yours.

Activation Stores

Warby Parker: King of the Activation -- yes, before they had 60+ stores, the Warby guys sold glasses out of their apartments, from a school bus, and from a showroom in their office. The School Bus is the true "activation" here - a flash-sale opportunity that builds buzz and is great for creating urgency among your customers.

School buses, festival drop-ins, and Airstreams are some of the ways other brands have taken a one-off, big-bang approach to engaging with customers IRL.

Just because it's brief doesn't mean it's easy, though. In fact, the examples above were likely very costly and were largely an investment in the potential PR opportunity. However, activations don't always have to be so aggressive. Office and coworking space visits, local fairs and markets, and community trunk-shows are all more manageable "activations" that still get you face-to-face with your customers so you can hear their feedback.

Seasonal Stores

Whether your merchandise is better suited for a certain climate or an area is only popular certain months out of the year, the neat thing about flexible real-estate is that you can optimize your store locations so that you're always in the right place at the right time.

Some great examples of brands who have embraced seasonality are Snowe, AYR, and Margaux. These brands have opened stores for the high season (whenever that may be) in places like Aspen, the Hamptons, Palm Beach and Nantucket in order to ensure that they are capitalizing on where their consumer spends their time, without having to worry about a dramatic drop in traffic during off-peak months.

Showroom Stores

Showrooms actually refer to the operations of your store rather than how long it will be around. Popularized largely by Bonobos, " showrooming" refers to having customers checkout at your store and having their orders ship from an external source (like a warehouse) instead of housing those items on-site.

The plus side is that you can dedicate more square feet to salespace vs register kiosks. You also only need to store a limited number of items in each size since customers will only be trying those items on rather than taking them home.

While showrooms optimize space and limit inventory and fulfillment costs, it's important to have a way to track how showroom visits impact online sales so that you can monitor performance since all your "store sales" will be bucketed in with your online sales. While some customers also like being able to leave the location without extra baggage, showrooms also eliminate the opportunity for immediate wear.

Retail as a Service Shops

Taking things a step further than pop-ins, you can now also partner with retail-as-a-service shops like Showfields, Re:store, and Fourpost, all of which offer more modern and flexible selling formats compared to traditional wholesale models in order to create a better brand and customer experience.

In all these small-format stores, there are a few consistent considerations to keep in mind, including time and money investments, and what you'll gain in return - not just in the form of dollars and sales, but also in brand awareness, data, and insights.

‍
Where Endear can be most impactful is with your customer data. Whether you're operating a space in the short-term or making a longer-term investment, Endear can provide real time data on your ROI and allow you to keep customers coming back to you over and over again.

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Modern Store Formats & How To Choose The Right One | Endear Blog

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In 2019, Fashionista published a wonderful article on how "store" has become everyone's favorite 5-letter word to hate on - stores are dead, right? This may feel especially true this year, as e-commerce and online retailers have skyrocketed with the pandemic. Yet, convenience stores, discount stores, grocery stores, and superstores still exist.

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This brand offers a a physical and virtual showroom showing off a collection. The exclusive event is invitation only and offers a one to one experience.

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If you are unable to visit the showroom don't worry. We can easily accommodate your needs. Our Appointment TV studio, high quality photography & video assets make remote appointments easy.

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The BlueBird restaurant in Chelsea have a seasonal pop up at Christmas, which feature Christmas decorations, trees, lights and other decorations inspired by Christmas.

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Kitkat had an instal activation store which was in Singapore airport, the display focus on a single brand and product which is the definition of activation store.

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Segara Swim @ Cuyana is a type of pop in LA-based store. The in store display aligns with company aesthetic and the type of product.

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Thousands of jobs remain at risk after online fashion retailer Asos struck a £295m deal to buy four brands from failed retail group Arcadia.

Asos is buying the Topshop, Topman, Miss Selfridge and HIIT brands, but not the shops.

Sir Philip Green's Arcadia group fell into administration in November last year, casting doubt over the future of its brands and 13,000 jobs.

Asos is paying £265m for the brands and a further £30m for the stock.

About 300 people currently employed by the brands in design, buying and retail partnerships will transfer to Asos, but a question mark hangs over thousands more jobs.

About 70 stores with 2,500 employees are expected to close.

Within the past few weeks 50 stores have already closed, with the loss of about 2,000 jobs.

One Topshop worker who wanted to remain anonymous said he had found out about the Asos deal from a Tweet by the fashion retailer on Monday.

"I woke up this morning, and just went on my phone, and it was the first thing that I saw on Twitter," he said. "That was the first word we had, we didn't hear anything properly from the Arcadia side of things for a good hour and a bit afterwards."

He said that it was a part-time job for him while studying and "I feel worse for the people who work there full-time for their careers."

"There's lots of people who've been there for many years, and obviously, when [Asos] is just taking the digital side of it, there's so many people that work in the stores. It's really sad for company."

He said that while coronavirus "hasn't helped" the closure of physical stores would "leave a big gap".

"People still want to shop in person. It is good doing online shopping, but what then replaces the High Street? There's going to be nothing left, eventually, if all these companies keep buying up [brands]."

Asos chief executive Nick Beighton said: "The acquisition of these iconic British brands is a hugely exciting moment for Asos and our customers and will help accelerate our multi-brand platform strategy.

"We have been central to driving their recent growth online and, under our ownership, we will develop them further, using our design, marketing, technology and logistics expertise, and working closely with key strategic retail partners in the UK and around the world."

Mr Beighton told journalists on a conference call that acquiring the brands would accelerate Asos's mission to become "the number one destination for fashion-loving 20-somethings throughout the world".

"This deal makes perfect sense for us on every level," he added.

In a separate BBC interview, he said: "There was a lot of competition and we're really pleased we eventually came through and won the brands.

"We think we're the natural owners for these brands. We know these customers and we know this market. We have the best designers in London and really I think these brands sit naturally on the Asos platform."

Investment plans

Administrators Deliotte said the deal was expected to complete on 4 February.

However, neither Asos nor the administrators made any mention of the people who worked in the brands' store networks.

Asos said it had acquired "strong consumer-facing brands" and saw "a significant opportunity" to drive further growth for them globally.

It added that the brands would benefit from "investment into customer engagement and brand positioning in line with our existing model".

Asos has seen strong sales in the pandemic and is already one of the biggest wholesalers for the brands that it has acquired.

Asos' purchase of the four main Arcadia brands leaves the thousands of staff employed in the Topshop, Topman, Miss Selfridge and HIIT shops facing a desperately uncertain future. They are unlikely to keep their jobs. It is hard to see a buyer emerging at the right time to keep them employed.

There are also 10,000 members of the Arcadia pension scheme who face a possible hit to their retirement benefits. The scheme has an estimated deficit of £350m and is being assessed by the Pension Protection Fund, the government-backed lifeboat scheme for orphan pension plans.

Council leaders all over the country will also be fretting at the rapid exodus from the High Street. Topshop once had 300 shops - only 70-odd are still operating - and Debenhams' 124 High Street stores are expected to close from next month. This is a double blow to town centres, which will now look much emptier when pandemic trading restrictions are lifted.

Landlords will be wondering who might be their new tenants. As one retail observer has noted, there is only so much street food and crazy golf that a single postcode can take. Many councils will hope a conversion of empty premises into flats will make the difference. However, the British Property Federation is warning that new government plans to fast-track the re-purposing of retail premises risk making matters worse.

Another of Sir Philip Green's brands, Evans, was bought by Australia's City Chic in December for £23m.

Other brands in the Arcadia stable that have not yet been sold are Dorothy Perkins, Wallis and Burton.

Also last week, Boohoo sealed a deal to buy the Debenhams brand and website for £55m. However, the price tag did not include any of the retailer's remaining 118 High Street stores or its workforce, resulting in up to 12,000 job losses.

On Monday retailer Aldi said that workers affected by the collapse of Arcadia and Debenhams should apply for one of the 4,000 jobs it aims to create in the UK this year.

Supermarkets have seen high demand for groceries since March 2020 as restaurants and pubs have been hit by lockdowns and coronavirus restrictions.

Aldi is currently opening one store per week "as we continue to try to meet the huge demand", said Aldi UK recruitment director Kelly Stokes.

"That means finding around 4,000 new Aldi colleagues this year and, if we can do that while also helping those who have recently lost out due to closures elsewhere, we will do," she said.

Sir Philip Green is under pressure to use his own money to plug an estimated £350m hole in Arcadia's pension fund, which has about 10,000 members.

Last year, the retail tycoon had an estimated fortune of £930m, according to the Sunday Times Rich List.

Prof John Colley, associate dean of Warwick Business School, described the Asos deal as "another nail in the High Street's coffin",

"Meanwhile. landlords will have to try to re-let the properties and there will be few takers in the current climate," he said.

"With retail values collapsing, it is likely that many of these properties have to be converted for other uses. In that sense, we can see Covid-19 accelerating and crystallising trends which have been developing for many years."

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Thousands of jobs at risk as Asos strikes Arcadia deal

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Thousands of jobs remain at risk after online fashion retailer Asos struck a £295m deal to buy four brands from failed retail group Arcadia. Asos is buying the Topshop, Topman, Miss Selfridge and HIIT brands, but not the shops.

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Wolf and Badger brand positioning board 

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Wolf and Badger brand positioning board 

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This board takes a brief look at competitors of wolf and badger, the aim of this chart is to show the comparisons between the brands. I have used four headings; high pice, low price, low quality and high quality to show where the competitors are placed based on the products.

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Acorn Classification for my customer profile

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Acorn Classification for my customer profile

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Group 17 - Socialising young renters

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Acorn Classification for my customer profile 

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Acorn Classification for my customer profile 

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Group 16 - Metropolitan professional

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Project 2 Reflective Blog Entry_ Overview

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This board is a quick look at the theme I would like my pop up and visual merchandising book to look like. I have featured the type of colour scheme I would like, the font and imagery.

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https://www.wgsn.com/insight/article/85696

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These slides look at two brand who use cohesive themes and style both online as well as in store. Through doing this the brand can easily be differentiated from other stores.