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TOUCH this image to discover its story. Image tagging powered by ThingLink

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Check, recheck and check your ad copy again.

Less is always more. The less a reader has to read, the less a listener has to take in, bodes well for your ad.

Ads cost a lot of money, and a good ad takes your dollar a long way. It might be worth paying a professional copywriter for a great ad.

Whenever possible, use imperative/action verbs like 'buy now'.

Avoid using dull colors or tiny print - they take attention off of your advertisement. Remember that the human eye is usually attracted to things that have the brightest color, and if your advertisement doesn't have sharp colors, then it will not be noticed as much. Make your design a distinguishing feature, not an afterthought.

Be sure that your advert is appropriately placed. Your target audience needs to see it.

Consider how your advertisement will age. Ads can and should take advantage of modern trends in design, tech and language but you also don't want people looking back at your ad in 10 years and being completely shocked at its (now inappropriate) content.

Look back and read your advertisement again, and ask yourself, "Does this persuade me?" or

"Is ,my own product product good enough for ME to buy?".

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Check, recheck and check your ad copy again. Less is always more. The less a reader has to read, the less a listener has to take in, bodes well for your ad. Ads cost a lot of money, and a good ad takes your dollar a long way.

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Toyota Hybrid Cars - Get Your Energy Back TV Advert

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Toyota's world-leading hybrid family is growing. Combining two engines - one petrol, one electric - our hybrid cars recycle energy as they drive. Get your energy back with Toyota hybrid cars. To learn more, visit http://www.toyota.co.uk/hybrid

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Features Of An Advertisement Power Point

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This powerpoint outlines the features of the advertisement genre

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A secondary school revision resource for Edexcel GCSE Science about oil refining and fuels

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Hybrid cars are more fuel efficient & produce less CO2 than regular vehicles. We're setting out the pros & cons of getting a hybrid vehicle, which may be helpful if you're considering a greener vehicle.

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Hybrid cars are becoming more popular and more common. Basically, a hybrid car is one that uses two or more engines i.e. an electric motor and a conventional engine (either petrol or diesel). The electric engine powers the car at lower speeds and gas engine powers it at higher speeds. A hybrid car like Toyota Prius and Civic Hybrid not only conserves fuel but also produce less CO2 emissions. Though hybrid vehicles are now growing in popularity but still few people are actually using it mainly due to lack of knowledge of how hybrid vehicles work and whether they're as good as other gasoline powered vehicles.

While the technology has existed since the early 1900's, it has only been in the past decade or so that the price of manufacturing them has brought them into the range of possibility for the average driver. There are also more government incentive programs that use credits and special discounts to support the purchase and use of hybrid vehicles. Many cities are switching their public transportation and service vehicles over to hybrid cars and buses as a part of the program to become more environmentally responsible.

Wikipedia defines hybrid vehicle as,

" A hybrid vehicle uses two or more distinct types of power, such as internal combustion engine+electric motor, e.g. in diesel-electric trains using diesel engines and electricity from overhead lines, and submarines that use diesels when surfaced and batteries when submerged. Other means to store energy include pressurized fluid, in hydraulic hybrids. "

On the other hand, there are electric cars that use rechargeable batteries. Here are few of the advantages and disadvantages of having an electric car.

While most people associate hybrid vehicles with the kind that use electricity as their primary alternate fuel, there are more options available now. There are cars that use hybrid technologies with propane and natural gas as well. A hybrid car is best defined as a vehicle that has an engine that can switch between a fossil fuel and an alternate fuel source.

Advantages of a Hybrid Car

Here are few of the top advantages of having a hybrid car :-

1. Environmentally Friendly: One of the biggest advantage of hybrid car over gasoline powered car is that it runs cleaner and has better gas mileage which makes it environmentally friendly. A hybrid vehicle runs on twin powered engine (gasoline engine and electric motor) that cuts fuel consumption and conserves energy.

2. Financial Benefits: Hybrid cars are supported by many credits and incentives that help to make them affordable. Lower annual tax bills and exemption from congestion charges comes in the form of less amount of money spent on the fuel.

3. Less dependence on Fossil Fuels: A Hybrid car is much cleaner and requires less fuel to run which means less emissions and less dependence on fossil fuels. This in turn also helps to reduce the price of gasoline in domestic market.

4. Regenerative Braking System: Each time you apply brake while driving a hybrid vehicle helps you to recharge your battery a little. An internal mechanism kicks in that captures the energy released and uses it to charge the battery which in turn eliminates the amount of time and need for stopping to recharge the battery periodically.

5. Built From Light Materials: Hybrid vehicles are made up of lighter materials which means less energy is required to run. The engine is also smaller and lighter which also saves much energy.

6. Higher Resale Value: With continuous increase in price of gasoline, more and more people are turning towards hybrid cars. The result is that these green vehicles have started commanding higher than average resale values. So, in case you are not satisfied with your vehicle, you can always sell it at a premium price to buyers looking for it.

There are many advantages to owning a hybrid car. The one you will like the best is how it helps you to control your budget as gas prices continue to get higher. The other benefit that is not seen directly is how owning and driving a hybrid car impacts the environment. It reduces the dependence on fossil fuels and lowers your carbon imprint on the environment.

Disadvantages of a Hybrid Car

There are disadvantages to owning a hybrid car, but they are probably not what you think. Contrary to popular myth, hybrid cars have just as much power as regular cars and have no issue with mountain driving or towing. The disadvantages will depend on the type of hybrid fuel that your car uses.

Here are few of the disadvantages of a hybrid car :-

1. Less Power: Hybrid cars are twin powered engine. The gasoline engine which is primary source of power is much smaller as compared to what you get in single engine powered car and electric motor is low power. The combined power of both is often less than that of gas powered engine. It is therefore suited for city driving and not for speed and acceleration.

2. Can be Expensive: The biggest drawback of having a hybrid car is that it can burn a hole in your pocket. Hybrid cars are comparatively expensive than a regular petrol car and can cost $5000 to $10000 more than a standard version. However, that extra amount can be offset with lower running cost and tax exemptions.

3. Poorer Handling: A hybrid car houses an gasoline powered engine, a lighter electric engine and a pack of powerful batteries. This adds weight and eats up the extra space in the car. Extra weight results in fuel inefficiency and manufacturers cut down weight which has resulted in motor and battery downsizing and less support in the suspension and body.

4. Higher Maintenance Costs: The presence of dual engine, continuous improvement in technology, and higher maintenance cost can make it difficult for mechanics to repair the car. It is also difficult to find a mechanic with such an expertise.

5. Presence of High Voltage in Batteries: In case of an accident, the high voltage present inside the batteries can prove lethal for you. There is a high chance of you getting electrocuted in such cases which can also make the task difficult for rescuers to get other passengers and driver out of the car.

Making Your Decision

Deciding whether or not a hybrid car is right for you involves more than just a desire to be environmentally friendly. You have to look at the resources in your area that can help you maintain and sustain the car. Depending on the type of car you purchase you may need mechanics that are familiar with it or an alternate fuel source. You should also look into any credits or discounts that may be available to help you lower the cost of the purchase of the car.

Changing Your Driving Habits

Even if you do purchase a hybrid car there is more you can do to lessen your effect on the environment. One of the most important considerations is how you drive. You can replace many of your car trips with using public transportation, carpooling or even riding a bicycle.

Also, planning to use the car more effectively can reduce the overall number of trips you are making each week. Hybrid or not, the less you drive the better it is for the environment. You should also consider offering to be the car pool driver more if you are the one with the hybrid, this can also help to conserve energy and lessen pollution.

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Advantages and Disadvantages of Hybrid Cars - Conserve Energy Future

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A hybrid car is one that uses two or more engines i.e. an electric motor and a conventional engine (either petrol or diesel). The electric engine powers the car at lower speeds and gas engine powers it at higher speeds.

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Hydrogen is an environmentally friendly alternative to fossil fuels, and they can be used to power just about any machine needing energy. The fuel cell, which is the energy conversion device that can capture and use the power of hydrogen effectively is the key to making this happen.

List of Advantages of Hydrogen Fuel Cells

1. It is readily available.
As mentioned earlier, hydrogen is a basic earth element and it's very abundant. However, it takes a whole lot of time to separate hydrogen gas from its companion substances. While that may be the case, the results produce a powerful clean energy source.

2. It doesn't produce harmful emissions.
When hydrogen is burned, it doesn't emit harmful substances. Basically, it reacts to oxygen without burning and the energy it releases can be used to generate electricity used to drive an electric motor. Also, it doesn't generate carbon dioxide when burnt, not unlike other power sources.

3. It is environmentally friendly.
Hydrogen is a non-toxic substance which is rare for a fuel source. Others such as nuclear energy, coal and gasoline are either toxic or found in places that have hazardous environments. Because hydrogen is friendly towards the environment, it can be used in ways that other fuels can't even possibly match.

4. It can be used as fuel in rockets.
Hydrogen is both powerful and efficient. It is enough to provide power for powerful machines such as spaceships. Also, given that it is environmentally friendly, it is a much safer choice compared to other fuel sources. A fun fact: hydrogen is three times as powerful as gasoline and other fossil fuels. This means that it can accomplish more with less.

5. It is fuel efficient.
Compared to diesel or gas, hydrogen is much more fuel efficient as it can produce more energy per pound of fuel. This means that if a car is fueled by hydrogen, it can go farther than a vehicle loaded with the same amount of fuel but using a more traditional source of energy.

Hydrogen-powered fuel cells have two or three times the efficiency of traditional combustion technologies. For example, a conventional combustion-based power plant usually generates electricity between 33 to 35 percent efficiency. Hydrogen fuel cells are capable of generating electricity of up to 65 percent efficiency.

Also, a gasoline-powered engine in a conventional car is not as efficient as converting chemical energy into gasoline into power that moves vehicles under normal driving conditions. With vehicles that use hydrogen fuel cells, and also use electric motors, are more efficient as they can use 40 to 60 percent of the fuel's energy. As a result, there is more than 50% reduction in fuel consumption.

Plus, fuel cells operate quietly, have fewer moving parts and are well-suited for various kinds of applications.

6. It is renewable.
Hydrogen can be produced again and again, unlike other non-renewable sources of energy. This means that with hydrogen, you get a fuel source that is limited. Basically, hydrogen energy can be produced on demand. Also, it is widely available - all that is needed is to break the water molecules so it gets separated from oxygen. It's without question a time consuming process but the outcome is great.

List of Disadvantages of Hydrogen Fuel Cells

1. It is expensive.
While widely available, hydrogen is expensive. A good reason for this is that it takes a lot of time to separate the element from others. If the process were really simple, then a lot would have been doing it with relative ease, but it's not.

Although, hydrogen cells are now being used to power hybrid cars, it's still not a feasible source of fuel for everyone. Until technology is developed that can make the whole process a lot more simpler, then hydrogen energy will continue to be an expensive option.

2. It is difficult to store.
Hydrogen is very hard to move around. When speaking about oil, that element can be sent though pipelines. When discussing coal, that can be easily carried off on the back of trucks. When talking about hydrogen, just moving even small amounts is a very expensive matter. For that reason alone, the transport and storage of such a substance is deemed impractical.

3. It is not easy to replace exiting infrastructure.
Gasoline is still being widely used to this day. And as of the moment, there just isn't any infrastructure that can support hydrogen as fuel. This is why it becomes highly expensive to just think about replacing gasoline. Also, cars need to be refitted in order to accommodate hydrogen as fuel.

4. It is highly flammable.
Since it is a very powerful source of fuel, hydrogen can be very flammable. In fact, it is on the news frequently for its many number of risks. Hydrogen gas burns in air at very wide concentrations - between 4 and 75 percent.

5. It is dependent on fossil fuels.
Although hydrogen energy is renewable and has minimal environmental impact, other non-renewable sources such as coal, oil and natural gas are needed to separate it from oxygen. While the point of switching to hydrogen is to get rid of using fossil fuels, they are still needed to produce hydrogen fuel.

Capabilities of Hydrogen Fuel Cells

Here's an overview of what fuel cells are capable of:

Stationary fuel cells can be utilized as a backup source of power, power for remote locations, distributed power generation and co-generation.

Fuel cells have the capacity to power any portable application that uses batteries - from hand-held devices to portable generators.

Fuel cells power transportation such as personal vehicles, trucks, buses and marine vessels; it can also provide auxiliary power to traditional transportation technologies.

As such, hydrogen has an important role in the future as a replacement for imported petroleum used currently in cars and trucks. In fact, several car manufacturers have designed vehicles that run on hydrogen fuel rather than petrol or diesel.

Hydrogen is a basic earth element. The atom is made up of a single proton and single electron. It's also very abundant but it can't exist as a separate form of matter. Rather, it's combined with other elements.

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11 Big Advantages and Disadvantages of Hydrogen Fuel Cells

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Hydrogen is an environmentally friendly alternative to fossil fuels, and they can be used to power just about any machine needing energy. The fuel cell, which is the energy conversion device that can capture and use the power of hydrogen effectively is the key to making this happen. 1.

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A secondary school revision resource for OCR Gateway GCSE Additional Science about forces for transport and energy on the move

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Slogan Generator - Free online slogan maker for ad

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Slogan Generator is a free online tool for making advertising slogans! Slogan Maker creates a random slogan for your product or company.