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This is an exquisite example of bandwagon ad techniques. The ad plays to your need to feel accepted by others and fit in to society.

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This ad is an example of logos,it appeals to ones logical side. It is clear from the picture that verizon has more coverage and that more people must use it. This fact can sway people and make them want to join verizon to feel like they belong in this society.

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This advert is an example of pathos, the emotional side of a person. This advert puts smoking in a negative light by making the shadow of a hand with a cigarette form a gun. This connects to the safety quadrant of the hierarchy by making smoking seem dangerous.

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This ad is an example of ethos as it appeals to people's ethics. This ad makes people question what they believe in or what they think is morally right. This ad connects to the Psychological needs part of the pyramid because the ad plays to your sense of not wanting to harm other living beings.

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The five levels of this pyramid all have a meaning to them, such as the first or bottom level, which stands for basic human needs ie. food water shelter. The nest level is safety, such as a security system, next is love and affection or relationships. The fourth quadrant is for esteem needs, otherwise known as feeling accomplished, lastly is self actualization or achieving ones full potential.