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People cannot interact with the product before buying

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e commerce, mouth publicity, and unique product segmentation

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Market knowledge
Having a competitive advantage (price, quality, etc.)
Good marketing and management
Culture awareness
Ilia

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Advantage: Small businesses can participate.
Disadvantage: customers are more interested in known supershop like ebay, asda.

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pro; An opportunity for part timers and sme, easy to maintain and access
con: a large competitions and fees and selected product segment

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Etsy is transparent and consistent in the way they operate which has created high loyalty and engagement across the platform that then ultimately drives consistent retention in its community.  The operating model supports sellers through every component of the transaction: from creating an Etsy shop, listing an item, facilitating the transaction to providing shipping services.
Ilia

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E-commerce is giving more chances as a platform for those who are interested to have a type of resource to work in there off time.

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E-commerce is giving more chances as a platform for those who are interested to have a type of resource to work in there off time.

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Etsy is already well established so SMEs can use this to their advantage

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Etsy  does not hold inventory – sellers ship goods directly to the buyer and Etsy offers support to facilitate this transaction and helps address any issues, but is not directly involved in the processing of the transaction or shipment of physical goods
In addition, Etsy only lists unique products in the art & craft, handmade and vintage category
Ilia

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It offers personalised products, for example, you can purchase regular products eg mugs, tshirts, rings, but make them have special meaning, which you are not always able to do with regular stores.
They also often do promotions and sales to make products even more enticing, and a lot of the time the products are also ecofriendly or better for the environment. Also i think people just like to support smaller businesses

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it also has a new way to interact with customers

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Utilise what SMEs have to them and try and be ahead of other competitors

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Ecommerce marketplaces have enabled more people to turn hobbies into moneymaking ventures through low entry barriers
Ilia

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most of the users have full time jobs and they're different from big business owners.

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Businesses can ship worldwide so they are able to target other markets

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Etsy offers highly niched products and provide options for personalisation

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Etsy’s business model is based on shared success: the Company makes money when Etsy sellers make money.
The technology infrastructure as well as the engineers who run this system give Etsy a strong competitive advantage.
Also Etsy has a strong community
Ilia

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Uniza
Etsy giving small businesses a chance to start their businesses through E-commerce. It is giving them a platform and by this they can evaluate how their products are accepted by the consumers.

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By leveraging technology and partnering across borders

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If an SME ships internationally customers will speak to their friends, colleagues, families etc and if they have had a great experience they will talk about it and that means that can produce sales. It's all about having a customer experience and having good quality products so customers want to speak about it to other people.

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well developed SEO and SEM will help them grow globally for B2C

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If an SME can reach out to other businesses like small businesses they can create partnerships which can help the SME grow and have help. Example: A small sticker business is found by another small business that has a shop they can form a partnership which can help the SME get more publicity.

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I think to focus on local networking,Advertising on social media,Campaign and newsletters.

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Sell it before you make it. Find a company to partner with.Use cheap or free marketing.Pay talent with equity.

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Sell it before you make it. Find a company to partner with.Use cheap or free marketing.Pay talent with equity.

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If they are selling products they can use platforms which can allow them to sell their products to a wide audience without having to set up their own website and deal with a lot of fees. e.g Etsy, eBay, Facebook market place etc