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Majority of sponsorship that we see today are brands and celebrities, mainly athletes. One of the most famous people that Nike sponsors is Lebron James, who is a basketball player. This technique by Nike is successful because Lebron James image benefits the Nike brand image through positive media. Lebron James is a hall of fame athlete for basketball so consumers see the linkage between Nike and him and it attracts them to buy the same products this legend uses. Nike does a good job in sponsoring celebrity athletes in almost all sports which increases the consumer market reach by not narrowing down to one sport. What Nike should think about doing is utilizing real world athletes in High School or College and use them and their stories to promote the brand in their advertisements. This would bring a personalized touch to the brand and inspire people.

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Starbucks has recently jumped onto the reward system train where they reward consumers for a certain number of purchases. By using gifts as an incentive consumers are more likely to buy more at Starbucks to earn more star rewards. By offering customers a free drink or free food item it creates a stronger brand loyalty. Starbucks even has certain days where they give back double stars or triple, this only increases the incentive for consumers to buy and work towards their free item. I find this marketing tactic extremely successful, I am completely trapped by this app. I enjoy it because it keeps track of your purchases and makes it super simple to easily re-order any drink you have previously bought. This reward app also sends you notification on extra star days so it is super convenient and really pushes you towards going to Starbucks and racking up the star rewards. You can also save up your free items which is nice.

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Adidas uses direct marketing strategies through direct targeting of consumers via their website. They track consumer behaviors, manage the length of time they spend looking at a product, record each product they click on, and then promote specifically articulated products that have been linking to the consumers personal tastes and style. I believe that this a great way for companies to promote more products to likely buying customers. I as a consumer use these options all the time, I love looking at the recommended products for me, or view what other people purchased who also bought one of the items I have in my cart. This is a very successful way of direct marketing because its not annoying, its not a million emails blowing up your inbox, or a crazy flashing banner that is asking you to click here for 10% off your next purchase. It usually is showing you images of similar products you might like, that correlate to the purchases you have already made. It is a more personalized way to market to consumers who are already on your website clearly looking to buy your product. Adidas takes advantage of this technology and provides their customers with a unique experience of helping them shop.

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Product advertisements are all around us constantly, some more noticeable than others. They can be found in movies, TV shows, clothing, video games, music videos etc. and impact us more than we know. Coca-Cola did a great job in taking advantage of this impacting moment of the Christmas movie "Elf". This part of the movie was 1- 2 minutes long and one that everyone who watches "Elf" remembers. Buddy chugs the Coca-Cola bottle completely while his family members sit and stare in awe, then after demolishing the Coca-Cola he lets out the longest burp ever which lasts about 30 seconds. It is such a surprise and something most people don't do so it sticks in viewers minds. If Buddy were chugging a giant bottle of Dr. Pepper it would provide a different consumer reaction due to the brand. This movie became so popular (and still is) that Coca-Cola was very successful in applying marketing that will be watched for years to come.

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Vans utilizes all social media strategies to promote their brand, you can find Vans on Facebook, Instagram, Twitter, Snapchat, etc.. This allows for Vans to keep its followers and consumers in the loop of what next hot new thing they are going to produce and share. Vans also is known for having music festivals (Vans Warped Tour), skate competitions, and surf competitions (Vans U.S. Open), so by utilizing the ability and outreach of social media, they are able to increase their consumer base and gain much more attraction than they would without it. Vans uses hashtags that customers can also use within their posts which adds to their brand promotion. Vans also uses many celebrities and pro athletes to promote their brand as major influences. So when people who follow that professional athlete they are still being reached by Vans marketing through their sponsored celebrity or athlete. Vans also keeps up with their social media daily, and is always providing fresh new content to keep followers enticed and excited about the new products. Vans keeps in contact and is always engaging with its followers and answering any questions or concerns someone may have. This is key because some brands may utilize social media, but act as if the followers are invisible and ignore any questions they may have. Overall I think Vans does a fantastic marketing job through its social media presence by making sure their market reach is as wide as it can be, and sharing exciting new content constantly while engaging with consumers.

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Sugar Bear Hair pills use digital marketing strategies constantly to promote their product to consumers. They do this through paid media by utilizing celebrities and their social media platforms. This is smart for the Sugar Bear Hair pill company because by using these public figures, their consumer outreach through posting to their followers is this products target market. The women and young girls who follow these famous people are looking at them as idols, or at least with interest. So by having these celebrities promote products such as Sugar Bear Hair pills it makes people want to buy them so they can have "Kardashian" hair or hair like the Kardashian girls. Then a buzz is formed through everyone wanting these Sugar Bear Pills because they "work" for the Kardashians so they must make everyone else's hair look like theirs. Earned media then begins by un-sponsored online influences who also jump on the band wagon of the Sugar Bear Hair pill trend who want to be noticed by having the same things and using the same things as the famous Kardashian sisters. These ads always interest me because the Kardashians have amazing hair and I wonder if these pills actually make a difference. I have friends who have purchased the Sugar Bear pills and continue to purchase them until their hair end up looking like a Kardashians. Sugar Bear Hair pills are very successive in their digital marketing strategies and has really taken the social media world by storm.

http://www.intouchweekly.com/posts/sugar-bear-hair-reviews-127254

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Newspaper ads have the advantage of obtaining a strong local consumer reach. It also adds easy segmentation towards finding that target market through the convenience of landing on consumers doorsteps or through a smart phone app. Dove used this newspaper ad which gained lots of attention due to the scandalous nature of the photo as well as the tag line which helps avoid getting lost in the clutter. This ad turned out successful due to all the buzz it created. Dove did a good job in choosing a photo that has clean lines, and is clear is what it is depicting. The picture is what grabs readers attentions, and the slogan directly underneath it fuels them to continue reading on. Newspaper ads are incredibly cheap, and allow the advertiser to utilize a strong target market easily. If Dove targeted this advertisement to suburban families ranging 18-30 it probably was accepted well due to its sexual humor aspect. I don't see this newspaper ad being Dove's best way of advertising because Dove is such a well known and suitable product for all genders and all ages. This type of advertisement could deter certain consumers due to the raunchy behavior and also limits the consumer reach. Newspapers are also thrown away much more quickly than any other form of print advertisement so the life span of this ad is very short.

http://r.search.yahoo.com/_ylt=AwrEy1pPup5aph4ARAqjzbkF;_ylu=X3oDMTBtdXBkbHJyBHNlYwNmcC1hdHRyaWIEc2xrA3J1cmw-/RV=2/RE=1520380623/RO=11/RU=https%3a%2f%2fwww.newthinktank.com%2f2010%2f03%2fmarketing-examples-most-successful-ads-in-history%2f/RK=2/RS=RPhBZf0t2l.pb1HDfYyxgnvuo70-

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In this ad, Pedigree dog food is emphasizing the power behind their products mission of eliminating bad breath for your pups. By positioning the puppy's face directly lined up in front of the woman behind it, it provides the illusion that the dogs mouth is also the woman's. Linking this image with the slogan "fresher breath than yours" adds to the overall marketing strategy that Pedigree was aiming to affect customers with. The colors and brightness of this ad adds to the appeal of it and draws your attention to it. The woman's eyes are opened wide and from first glance it looks as if she has a dog mouth due to the fact that her hair and dogs fur is remotely the same color. The executional framework used in this ad focuses on the humor aspect of marketing. It presents the appeal of this advertisement through being silly and using exaggerated looks.

https://www.pinterest.com/albertamagazine/magazine-ads/?lp=true

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On the website blowcowbaack.net chapter 13, I found a State Farm ad that represents visual esperanto through telling a story that touches viewers hearts through images. State Farm's main goal from this commercial was to encourage customers and potential customers to volunteer and help in their local towns. The commercial first begins with a stray dog that the main hero of this story runs into on the subway, then a support your veterans link on Facebook that he "likes", this continues as the story progresses of this mans everyday life carries on and he sees troubles on the news, streets etc. All adding up to the point where these people and creatures are needing his help and following him around town. Resulting in his decision to walk into a Youth Outreach Community Center and actually helping out. This commercial uses visual aids as their power house to drill a message into their viewers without verbal communication. World wide this commercial could be used, and understood just through the imagery it uses.

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Not content with being the only good neighbor on the block, State Farm wants its customers and potential customers to volunteer in their communities. The Bloomington, Ill.-based marketer, the largest auto insurer in the U.S., is debuting its Neighborhood of Good platform, which will connect consumers to charitable opportunities in their towns. To market the effort, State Farm will debut a two-minute film "The Following" on Monday.

"We have been doing this and living this within the organization," said Rand Harbert, chief agency, sales and marketing officer at the 95-year-old company, of the first-time push. "This is big effort to take it beyond the organization." He noted that though most people want to volunteer, very few actually take action and that State Farm, with its 19,000 agents spread across the country, can help.

In the film, which will air on broadcast TV in 30- and 60-second versions, a man is increasingly followed by a stray dog as he travels to and from work and goes about his daily life. Soon, the dog is joined by a homeless man, a kid who has dropped out of school, a child with cancer and polar bears-all examples of causes that could be helped by volunteerism. Eventually, the man visits a Youth Outreach Mentoring Center to lend his support. "You can lift the weight of caring by doing," says a voiceover in the video. The film ends by supplying the website NeighborhoodofGood.com, where consumers can get matched up to appropriate charities in their geographic areas. Proceeds from the commercial's song, a cover version of the Chainsmokers' "Don't Let Me Down," by Joy Williams, will go to charity.

Mr. Harbert said the campaign has been roughly a year in the making. The TV spots, which will have a heavy presence during the NCAA tournament and NBA playoffs, will air through the summer. State Farm is also planning activations in 17 cities beginning March 23 and will share inspirational stories on social media in April, which is National Volunteer Month.

DDB, State Farm's lead agency, worked on the campaign, though the other agencies the brand works with, such as Translation, will help to promote the effort. Last year, State Farm spent $524.6 million on measured media in the U.S., according to Kantar Media.

One expert said the new strategy is in keeping with State Farm's "Good Neighbor" ethos and can help the brand reinforce the message. Though most insurers, like Nationwide, for example, have a history of giving back to the community, the idea of encouraging policyholders to also volunteer is fairly new.

"It's reinforcing that not only are our agents part of the fabric of the community, but here's a way to make that fabric richer-I'm not surprised this came from State Farm as opposed to someone else," said Ellen Carney, principal analyst of insurance eBusiness and channel strategy at Forrester Research. She noted that most customers choose the cheapest auto insurance, but this is a way for State Farm to distinguish itself and could also appeal to younger millennials who are very cause-oriented. Many insurers have had trouble managing customer expectations lately and are also enduring more frequent and higher claims from distracted drivers and older cars-State Farm took a $7 billion hit on its auto insurance underwriting last year.

To compete with a bevy of other players, which increasingly include more startup players like home insurer Lemonade, State Farm has been refreshing its marketing image. Last year, it unveiled a new tagline, "Here to Help Life Go Right" to reflect its breadth of services.

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State Farm Wants You to be a Good Neighbor Too

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Not content with being the only good neighbor on the block, State Farm wants its customers and potential customers to volunteer in their communities. The Bloomington, Ill.-based marketer, the largest auto insurer in the U.S., is debuting its Neighborhood of Good platform, which will connect consumers to charitable opportunities in their towns.

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One of my favorite commercials this 2018 Superbowl was the Amazon Alexa commercial. During this commercial Alexa loses her voice and Amazon finds people to fill in and speak for Alexa. Celebrities that were chosen include Cardi B (rapper), Gordon Ramsey (Chef), Rebel Wilson (actress), and Anthony Hopkins (actor). The main reason I enjoyed this commercial the most was because of the humor behind it, they strategically chose four completely different individuals that tapped into their public personalities that we associate them with. Amazon also did a great job in choosing a group of people that majority of age groups would recognize and identify with at least one. They incorporated a 2018 hit song, and also used a line from Silence of the Lambs that Anthony Hopkins starred in. The commercial wraps up with Alexa getting her voice back and relieving the unfit group of people from their job. The entire commercial had a story plot and was resolved at the end, making the viewer want to keep watching to see what was going to happen next. I think Amazon's switch up in advertising Alexa with four strong relatable public figures was an awesome marketing strategy because it was different from the normal Alexa commercials that consist with the same Alexa voice.

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This 2014 Dawn commercial had a major impact on society due to the devastating oil spill that occurred off the gulf of Mexico. Dawn focused on cute baby animals such as ducklings and otters that were affected by this crisis to affect viewers attitudes when purchasing their products. The hashtag #DawnSavesWildlife was promoted through their commercials, ads, and even on their bottles. This affects consumers cognitive component of their minds by allowing them to purchase a bottle of Dawn they are able to help a larger cause with the oil spill. This type of advertising draws in more sales and customers because some Dawn customers, will be attracted by the mission behind this company to help the animals affected by the oil spill and will possibly buy more bottles than normal to fulfill their intentions of adding to the good cause. Also, it will draw customers who do not regularly buy Dawn, but want to help

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Dawn 'Wildlife' Campaign: "Cleaning Oil Spills" Ad

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Colgate to this day is known for its minty fresh toothpaste products. This was the 1982 Colgate Kitchen Entrees brand commercial that attempted to expand Colgate's market. The idea was to eat Colgate's pre-made packaged dinner and then go brush your teeth with Colgate's toothpaste. This idea did not work. Consumers could not get over the idea of the minty toothpaste image Colgate had already imprinted in everyone's minds. It could be seen as a distraction or even a harm to the Colgate brand image. There is a lack of cohesiveness and correlation between the products which makes it odd and not appealing. In this case the odd branding strategy did not work out.

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This was the 2015 Budweiser Super Bowl commercial, it was my absolute favorite commercial because of the use of animals and tenderness it portrayed. I believe the advertising strategy used here was highlighting the loyalty Budweiser has to its customers and the value they have. The demonstration of an "authentic friendship" is something viewers could connect with and appreciate. Budweiser was attempting to target the millennial demographic because they were the new wave of customers entering their market during 2015
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