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This is an example of the price appeal/free gifts technique because, Verizon was giving away free VIP tickets and a free phone. This shows that if you switch over, you'll get amazing gifts and deals.

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Here’s why the Yousafzai sisters chose Verizon

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This is an example of the wit and humor technique, because it shows a husband moving a baby inside the mother by waving Doritos over her belly, in the end accidentally chugging the Doritos across the room causing the baby to come out. This commercial's goal is to make customers laugh and be happy about Doritos.

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This is an example of the "natural" appeal/scenes of nature technique, because in the commercial it claims to be Earth's finest water, no mater how polluted or industrial the world may be. This shows that the product is natural and good for the environment.

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This is an example of the emotional appeal technique, because the commercial appeals to people so they can empathize with the daughter and puppy in it.

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This is an example of the celebrity endorsement technique, because the commercial uses celebrities such as Gordon Ramsay, Cardi B, Rebel Wilson, and Anthony Hopkins to promote Amazon Alexa and their products.

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Alexa Loses Her Voice – Amazon Super Bowl LII Commercial

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This is an example of the bandwagon technique, because the more drinks she buys for her friends, the more people want to come and party with them, drinking the product. Soon a lot of people are drinking Coco-cola in the commercial.