# data[].attributes.headline
Y2 CIE18200 Rave R&D Week                      (Electives: Ravensbourne Unit)

# data[].attributes.subject
Y2 CIE18200 Rave R&D Week                      (Electives: Ravensbourne Unit)

# data[].attributes.body
Student: Courtney Jessica Douglas
Current unit: ANI18203 (Animation)

# data[].attributes.body
''R&D Week features a range of events and activities, from Talks to Industry Presentations to Practical Experimentation, through which to consider your research position as an individual and creative. You get to choose from the developing list of things to attend and do on the R&D WEEK. This unit gives you a hands-on taster experience and introduction to what your final year will be like in terms of your Dissertation, FMP / Portfolio project, and Career Development.''
________________________________________________________________
During the week, I have decided to attend 3 site visits of my own choosing. I was originally planning to attend in-person workshops, but due to not being able to get a space in the ones I wanted, I decided to go with site visits. The three things I’ve decided to do during the R&D week are as followed:

1.      National Maritime Museum (Cutty sark, Greenwich)

2.      Queens house (Cutty Sark, Greenwich)

3.      Cinema visit (Spiderman: No way home)

I plan to visit the National Maritime Museum and the Queens house on the same day due to both being the same general area (Greenwich), and not too far from me. I will also be visiting a cinema to watch a film on another day.

# data[].attributes.headline
Site Visit 1: Maritime museum (Greenwich): 8/02/2022

# data[].attributes.subject
Site Visit 1: Maritime museum (Greenwich): 8/02/2022

# data[].attributes.body
For site visit 1, I decided to visit the National Maritime Museum; located in Greenwich, London. My visit took place on Tuesday 8/02/2022.

This museum specializes in the display of objects relating to ships that travel on large bodies of water, as well as maritime art and portraits, maps, models of ships, scientific and navigational instruments, uniforms, weapons, clocks, figureheads, and personal objects.

# data[].attributes.attachment_link.readable_text
Royal Museums Greenwich holds over 2.5 million items, including astronomical and navigational instruments, ship models and plans, coins, medals and flags, uniforms and weapons, plus historical art, film and photography.

The National Maritime Museum also contains the world's largest maritime library and archive collection.

Where will your search take you? Tap the arrows to begin.

# data[].attributes.attachment_link.description
Royal Museums Greenwich holds over 2.5 million items, including astronomical and navigational instruments, ship models and plans, coins, medals and flags, uniforms and weapons, plus historical art, film and photography. The National Maritime Museum also contains the world's largest maritime library and archive collection. Where will your search take you?

# data[].attributes.headline
(Site visit 1) Visiting the museum (album link)

# data[].attributes.subject
(Site visit 1) Visiting the museum (album link)

# data[].attributes.body
Above is a link to an padlet that contains all my photos taken during my visit to the national maritime museum; mainly the highlights.

I enjoyed my time during my visit; taking time to look at the different exhibits on show when I visited. Things I looked at included boats, sculptures, paintings and historical artefacts. I also watched a few videos that they had playing in some of the exhibits.

I personally enjoyed all the different boat models as I got to see a wide range of shapes and sizes of boat designs. It got me thinking about what purpose each boat could have and why they were designed that way. Additionally, I specifically enjoyed the glass windows and the colours and imagery present on each one.

# data[].attributes.body
During my visit, I watched the above video linked about canoe carving in the Southern Lau Way, and how this industry is closely linked to their everyday life and cultures. For example, their main form of transport is by canoe, due to the fact that there are two islands, and they require travelling to the other island for farming and their daily life.

The craftmanship of the islanders got me thinking about how different things are made, and how the rise of digital mediums may have an impact on how things are made. In the video, the man mentions that they are trying to revive the culture as it is almost dying out. You could link this to a range of different things but can the rise and automation of the modern age be a cause of this, or is there a bigger issue.

With an increase of demand, more automated process may need to be adopted to help reach this demand. However, I wanted to look into how digital mediums, mainly 3D can be used to help with the product manufacturing and the planning that goes behind everything. 3D modelling is something I have learned the basis on in my main animation unit, and I am interested in how it is used in different industries.

# data[].attributes.headline
(Site visit 1) 3D modelling in product design 

# data[].attributes.subject
(Site visit 1) 3D modelling in product design 

# data[].attributes.body
During my independent research, I found the above video that shows how ideas can be translated from paper to 3D processes.

# data[].attributes.attachment_link.title
From Concept Sketch to 3D Model - Industrial Design

# data[].attributes.headline
(Site visit 1) Why is 3D Modeling Important for Product Manufacturing Companies?

# data[].attributes.subject
(Site visit 1) Why is 3D Modeling Important for Product Manufacturing Companies?

# data[].attributes.body
Through my independent research, I found out one way in which 3d modelling is used in the industry; product design. the article lists how 3D is extremely important and useful in product design. There are a range of reasons why this is, such as:

1) Allows for the creation of high-quality prototypes.

2) Obtain physical prototypes quicker with 3D printing. A 3d model can quickly be converted into a print-ready file. This is great as it allows the manufactures to quickly inspect and evaluate the product physically in a fast and efficient manner.

3) Can easily view a model/products property and design in different angles. Manufactures can easily view details in different angles. Manufacturers may create 360-degree views of final products so that customers can obtain a full understanding of all they have to offer. Packaging, colour tones, and dimensions are all easier to examine from a 360-degree view.

4) Design process is streamlined. Collaboration and communication are much more efficient and easier.

5) Input from non-engineering personnel (product marketers etc) may be needed in regard to products concepts and features. A 3D model may allow for a much easier time visualizing and adding their critiques to designs, compared to traditional 2D drawings, which can be difficult for non-technical personnel to properly visualize the end product drafted on paper.

6)  Material rendering can be applied to 3d models to create more accurate ideas of how the end product will turn out. It makes Can make it easier for sales and marketing personnel to give input during the design process and designers can continuously change the texture and colour of the model until all team members are satisfied.

7) Accurately depicts an object’s real-life proportions.

# data[].attributes.attachment_link.readable_text
Unless you have been hiding under a rock these past several years, you have probably heard the terms "3D modeling" and "3D rendering" thrown around. But why is this technology so important, especially for product manufacturing companies?

In short, it reduces project times and costs. This gives manufacturers more room to experiment with designs. Companies that fail to utilize 3D modeling technology quickly fall behind the competition.

Over the years, consumers have grown more tech-savvy. As a result, they have become more demanding and selective in their product choices. Even the smallest mistake or confusion can turn off a potential customer and send them running to your competitors. That's why manufacturing companies are starting to utilize 3D modeling to showcase their products.

If you still aren't convinced that 3D modeling can transform your business's sales and marketing, read on for all the ways that 3D modeling has impacted companies.

Summary

There are a variety of advantages that 3D modeling brings to product manufacturing companies:

3D modeling allows you to create high-quality prototypes

It is less expensive than traditional photography

Displaying a model's physical properties is easier and simpler than ever

3D rendered images can be used in a variety of marketing campaigns

The 3D printing process is faster when using CAD designs rather than traditional 2D drawings

The overall design process is more streamlined

3D modeling allows simple and efficient collaboration amongst team members

Documentation is easier

As you can see here, the benefits that come from using 3D CAD modeling software are plentiful. Throughout the article, we will examine how these advantages ultimately help your bottom line.

1. 3D Modeling Is the Perfect Method for Prototyping Products

Manufacturing Design by Ajith Mahi

Designers can use 3D modeling technology to create photorealistic renditions of products. With their high-quality textures and strategic lighting, these images often turn out better than actual photographs taken by cameras.

Viewers can examine every little detail of the model in high-quality resolution. 3D modeling design services often add lighting, texturing, and shadowing to enhance the realism of their digital renderings. Everything from a light bouncing off a shiny surface to the soft texture of a chair is drawn precisely to enhance an image's realism.

It's as if the viewers are looking at the object in real life. The only thing they can't do is touch it. These images can then be placed anywhere from a print magazine to an online advertisement.

2. It's Easier on the Budget Than Photography

While 3D modeling services can be pricey, they are still less expensive than hiring a professional photographer. After the long process of finding and hiring a photographer, you still have to schedule the photoshoot. Sometimes, you may even need to arrange for multiple shoots on different days, depending on the number of products that need to be captured.

Once the photoshoots are scheduled, you will need to figure out how you will transport your products to and from the shoot. And when the photoshoot finally begins, it can take hours or even days to finish. Just typing all of this starts to feel exhausting.

3D artists, on the other hand, only need to be charged for the hours spent creating and rendering the product. There are no extra scheduling or transportation services required. Plus, most 3D CAD software comes equipped with over 700,000 standard templates for mechanical components. By using these existing templates, product design services save time while still creating accurate product renditions.

3d Model Samples by SwissMasterMachine

Some CG companies also offer free alterations up to a specific price point. This allows manufacturers to save money on any changes or corrections that need to be done on a model. Material rendering can also be applied to the 3D model to create a more accurate idea of how the end product will turn out. Anything from an aluminum finish to a metallic shine can be added to the model's texture.

This makes it easier for sales and marketing personnel to give their input during the design process. Designers can continuously change the texture and color of the model until all team members are satisfied with the end product.

3. You Can Show Off a Product's Physical Properties

3D modeling accurately depicts an object's real-life proportions. This makes it easier for customers to compare the product to other objects in their households or to different versions of the same product. Within seconds, they can switch out different products within a virtual setting. If one object doesn't fit, they can simply replace it with another. This method is, unsurprisingly, much easier than physically moving around bulky items oneself.

Some companies, such as IKEA, even have online programs where customers can set up their furniture within a sophisticated virtual setting. By trying out different furniture models within this virtual area, they have an easier time determining whether a particular product will fit well within their home, whether in size or in style.

4. 3D Models Provide Multiple Uses for Marketing Campaigns

3D modeling of digital air jet-powered wheelchair by Olaniyi D.

3D models can be used in a variety of different marketing materials. You can find them in everything from magazines to online ads and videos. Companies often use the same 3D model and place it in different mediums. The high-quality imagery that 3D CAD modeling creates looks good anywhere.

Some businesses actually keep their 3D models inside a virtual library for future use. This allows marketing professionals to add existing products to new advertisements or even tweak their old models to make them more appealing to a different audience.

5. You Can Use 3D Models Rather Than Physical Prototypes for Advertisements

With 3D modeling technology, manufacturers can market products before they even create a physical product or prototype. By creating promotional materials early on, marketers can rest assured that their campaigns are started on time. If any changes occur to the product's design, they can quickly change the images.

The old method of waiting for the physical prototype to be made before launching a campaign was costly and inefficient. Plus, if there were problems with the prototype, the marketing campaign would be delayed until the manufacturers finished fixing it.

6. You Can Create Animations Showcasing Your Products

Miniatures by Beto Fernandes

For people who want to go further, they can also create short 3D animations of the product being assembled and disassembled. Customers then have an easier time learning how to properly build and use their new product.

Of course, you aren't limited to creating assembly animations alone. Depending on the product, you can create animations displaying it in motion or demonstrating the various ways it can be used. The possibilities are endless.

With a tool as helpful as this, customers are sure to come back to your company for future purchases.

7. Companies Can Show Off Their Products in 360-degree Views

Single views are boring. They don't show off all of the amazing components of a product. Customers don't like any hidden surprises either. They usually want to see everything that a product has to offer.

Manufacturers will often create 360-degree views of products so that customers can obtain a full understanding of all they have to offer. Packaging, color tones, and dimensions are all easier to examine from a 360-degree view. This method for engaging customers keeps them looking at a product for a longer time, which increases the chances of making a sale.

8. Designers Can Make Quick Changes to Their Renditions

Manufacturers can also make quick adjustments and variations to multiple products. With traditional techniques, designers have to manually redraw any incorrect or missing components. 3D CAD technology automatically redraws any missing or hidden parts of a design. Should you need to make changes to particular aspects of a design, the software will automatically redraw any connecting lines within it to prevent the chance of any errors.

They can even create different versions of an object. For instance, if a certain table comes in different lengths, the designer can adjust the structure without losing or compromising the original design. He or she can also try different color options and textures for the design. If something isn't working, they can remove it and add something else.

Intelligent Cap Pill Bottle by Admir Pirni

As the 3D modeling services edit or add new features, the object's bill of materials is automatically kept up to date. This effectively decreases engineering costs. This feature is especially useful for projects involving the design of assemblies with multiple parts and fasteners.

9. It Makes 3D Printing Faster and Easier

Manufacturers can also obtain physical prototypes quicker with 3D printing than through traditional methods. Since they already have a 3D model, manufacturers can quickly convert it into a print-ready file. This allows manufacturers to inspect and evaluate them in a fast and efficient manner.

10. It Allows for Easy Documentation

The traditional method for CAD design and drafting services involved the manual documentation of different aspects of the mechanical component being drawn. It was a tedious process that required high levels of accuracy and precision.

Luckily, this method is starting to become a thing of the past. 3D CAD software is preloaded with flexible documentation options, such as product dimensions and material specifications, for designers to use at their disposal. As a result, the documentation process is faster and simpler.

11. Communication among Team Members is Easier

By using a 3D representation of a product as a reference point, team members have an easier time communicating with each other. Sometimes non-engineering personnel, such as product marketers or even customers, are needed to give input into a product's concept and features.

But with traditional 2D drawings, it can be difficult for non-technical personnel to properly visualize the end product drafted on paper. With a virtual 3D model, they have a much easier time visualizing and adding their critiques to designs.

12. The Design's Integrity Can Be Preserved During Edits and Changes

Design & Drawing by ESHITA INFOTECH

By keeping a product's geometric measurements within your design software's algorithm, this will automatically prevent certain features from being accidentally modified. For instance, if two holes must be 2" apart at all times, then 3D modeling software will ensure that the product can be redesigned over and over again without breaking this rule. As a result, the integrity of the component is preserved throughout the entire design process.

13. You Can Test Your Product Under Various Stressors

By gathering an object's surface geometry and material data, designers can predict how it will react to thermal, impact, fluid flow, and other physical stresses. They can also slice a cross-section into the object to view the complex components that make up its interior.

Imagine being able to test a building's ability to withstand a Category 3 hurricane. Or seeing how well a car can fare against a snowstorm. Both of these things can be done through the click of a button. Testing a product's strength through virtual means is much cheaper and safer than doing so physically.

Combining 3D Modeling and CAD

CAD software has been around since the early 1980s. Since then, it has become the standard tool for drafting and designing mechanical parts and assemblies. For a quicker, more cost-effective approach to manufacturing products, companies are starting to combine 3D modeling and CAD design services. Some companies even outsource their 3D CAD modeling in order to focus more on their product manufacturing.

Buldozer by Harsal TK

With CAD software, companies go through their concept to prototype phases in no time at all. Thanks to the software's flexible product design feature, engineers can make changes to a component's design without negatively affecting other parts of the assembly. This saves the company both time and money by helping them avoid costly mistakes with the designs. The technology also allows engineers to visualize complex technical elements that would be difficult to view in a traditional two-dimensional form.

But exactly what part does CAD design play in the overall process?

How Designers Use CAD in Their Design Process

Because consumer needs are continually changing, manufacturers need a method for successfully keeping up with them. Nowadays, product life cycles are growing shorter while the demand for new models and customizations increases. That is why designers rely on computer-aided design (CAD) to create photorealistic 3D models. It can be used throughout the engineering process, from the initial conceptual design to the full product layout.

Designers also rely on CAD to analyze assemblies and determine manufacturing methods for different products. By utilizing 3D CAD modeling, most of the guesswork involving complex geometries and assembly interference that results in scrapped component designs are taken out.

Companies who are ahead of the game are starting to use concurrent engineering too. This involves engineering and manufacturing a product from shared 3D CAD data. Rather than continually creating physical prototypes until the product engineering is determined to be correct, manufacturers can use 3D CAD models to test as virtual prototypes.

Types of 3D Models

Designers typically use 3D CAD models as virtual prototypes to eliminate time that would have been spent attempting to edit and change physical prototypes. Below are three types of 3D models that are often utilized for this task.

3D Cylinder Maze by Straightedge

3D wireframes: A 3D wireframe model is a skeletal representation of a real-world object. Different curves, points, and lines are assembled together to define the object's edges. 3D wireframes are typically used to make the final engineering drawings of a product. While they aren't used often nowadays, they are sometimes utilized for many of the same things that 2D CAD systems are employed for.

3D "dumb" solids: A 3D "dumb" solid is a three-dimensional geometric form, such as a cylinder or prism, that is manipulated via a computer program. Designers can add or subtract volumes from them in the same way that someone would assemble or cut a real-world object. This technique makes it easier for designers to create two-dimensional views of their models. Manipulating a 3D "dumb" solid is much easier than physically cutting an actual object. However, most 3D solid programs are limited in their range of motion.

3D parametric solid modeling: This type of modeling requires operators to use "design intent." This term refers to the ability of a designer to consider the object's purpose when creating the model. By using design intent, the modeler must take the relationship between product features and the various parts that allow them to come to fruition into account. He or she must carefully consider the consequences of their actions. If a feature needs to be located in the center of a part, then the CAD technician needs to place it in the model's center just as it will come out in real life. If they move a feature by even a fraction of an inch, this could negatively affect the other features of that object.

The Product Design Process

The product design process is typically composed of three distinct stages:

Conceptualization

Prototyping

The Production of the End Product

Let's explore each stage closely.

Step 1: Conceptualization

A CAD freelancer typically starts the design process by analyzing their client's product concept. They also focus on the client's goals, budget, and production schedule when drafting their initial ideas. The designer will also conduct in-depth market research to learn more about the client's position among its competitors. They will then draft 2D concept renderings of their design to help them create detailed 3D models of the product and, if necessary, a 3D printed conceptual prototype.

Step 2: Prototyping

After the concept designs are approved by the client, the prototype design engineer will pick out preliminary manufacturing technologies and materials to use for developing the product. To improve efficiency and reduce costs, they will also outline an optimized manufacturing process for the client to follow. During this stage, they will start creating semi-functional prototypes to test and refine their design.

Step 3: The End Product

For the final stage of development, the designer will create fully functional prototypes and 3D models for the client to evaluate. Designers will also gather vendors for any hardware or other off-the-shelf parts needed to build the actual product. Once the product design process is complete, the client will begin the manufacturing process.

Case Study: SolidWorks World 2018 Showcase

SolidWorks is a community filled with millions of talented, award-winning CAD designers. Users share their knowledge with each other every day in order to improve CAD software and to help make the world a better place.

At SOLIDWORKS World 2018, designers, engineers, entrepreneurs, and business leaders unite to collaborate and innovate with each other. The power of design and fabrication, a cornerstone to the company's motto, is showcased at this world expo every year.

Design and Manufacturing of a Vehicle by alijaved

Each year, the expo introduces new tools to machinists and manufacturers to ensure they have accurate production parts for their projects. In one of its product showcases, SOLIDWORKS setup a mini machine shop that created shifter arms for a vehicle. A shifter arm, also known as a gear lever or gear shift, is used to change gears in a vehicle.

The showcase highlighted the ways in which a designer can use SOLIDWORKS CAM to take their part from the mill all the way to inspection and engraving.

How the Process Starts

The engineer begins by creating a 3D model of the shifter arm. Included within this model are all the features, tolerances, and product information needed to send it out to various milling processes. Detail is essential for this step. The more detailed an engineer is with the model, the easier it will be for them to produce it.

Zone 1: 2D Cutting

Before they can begin milling, the engineer must cut out the model's 2D profile. He or she will need to use the OMAX protoMAX waterjet cutter to cut out the profile on the arm component of the shifter arm assembly. Once the part is programmed, the engineer can send it to the mill and remove the piece from the blank metal.

Zone 2: 3+2 Milling

The engineer then mills the arm component of the shifter arm assembly with the Haas UMC 750. By programming the part into the UMC 750, they will be able to begin the milling process. To make the machining process easy and smooth, the mill uses water to shave off the metal. Once the milling is finished, the part is ready to be inspected.

Zone 3: Turning

In the turning zone, the engineer uses the Haas ST20 to create the knob component of the shifter arm. Like the UMC 750, the process starts with a piece of round stock that is cut to a specific length. After the part is programmed into the ST20, the engineer can begin to create the knob. The ST20 mills the entire knob and leaves only the engraving step untouched for a step further down the production line.

Zone 4: Inspection

Once all the parts are finished with their machining processes, they need to be inspected. The SOLIDWORKS Inspection and Origin Checkmate software both are used to verify the parts. The inspection equipment is programmed to check tolerances, clearances, fits, and the overall build of the part. Inspectors must measure the manufactured components and compare them to the original SOLIDWORKS model.

Zone 5: Engraving

Dog name plate by Gabriel Teran

During this last step, the knob of the shifter arm, which was milled in zone 3, is engraved using the Tormach 440. After it is engraved, the knob will be ready for quality inspection and final assembly.

The Finished Product

After it passes the quality inspection, the shifter arm is ready to ship. Thanks to the SOLIDWORKS CAM and Inspection software, translating the computer design model into the machining process is fast and easy. This showcase is just one example of how SOLIDWORKS empowers its users by providing a straightforward process for creating their designs.

How Cad Crowd Can Help You

If your company needs a boost in its marketing strategy or is struggling with its manufacturing process, 3D modeling may be the solution to your problems. Customers want high-quality images, fast service, and reliable information in one cohesive package. All of this and more can be provided by 3D modeling and CAD services.

But searching and finding the right designer for your company can be challenging. It is a long process that takes a significant amount of time and energy from you. That's where Cad Crowd comes in. Cad Crowd connects companies with top-rated designers that are pre-screened and vetted by their own team. Through this rigorous process, they will match you with the top 1% of design talent for your project.

If you require confidential 3D modeling services for a private project, Cad Crowd can work with you. After you send the team your project brief, they will provide a private quote from a pre-qualified designer for your project. Cad Crowd also hosts design contests for companies interested in choosing from multiple design concepts. Contests are perfect for smaller projects, and often garner dozens of entries.

Whether your company needs a CAD designer, 3D modeler, or industrial designer, Cad Crowd will match you with a top-tier freelancer. Ready to hire your next freelance CAD designer? Contact us now to get a quote or start your own design contest today.

# data[].attributes.attachment_link.title
Why is 3D Modeling Important for Product Manufacturing Companies?

# data[].attributes.attachment_link.description
Unless you have been hiding under a rock these past several years, you have probably heard the terms "3D modeling" and "3D rendering" thrown around. But why is this technology so important, especially for product manufacturing companies? In short, it reduces project times and costs. This gives manufacturers more room to experiment with designs.

# data[].attributes.body
Looking through my independent research, I have come to the understanding of how 3d is extremely important in a range of creative industries. All products go through a range of design stages, trial and error and testing. The advent of 3D technology and the improvement of technology has changed how products are made and produced.

It has helped me gain a better understanding of some of the uses of 3D as a medium. There are different methods of 3d modelling as a whole and each method would better suit different industries.

# data[].attributes.headline
Site Visit 2: The Queens house (Greenwich): 8/02/2022

# data[].attributes.subject
Site Visit 2: The Queens house (Greenwich): 8/02/2022

# data[].attributes.body
For site visit 2, I decided to visit the Queens house; located in Greenwich, London. My visit took place on Tuesday 8/02/2022, due to both being in the same area. It hosts a range of art collections including works by the Great Masters such as Gainsborough, Reynolds, Turner and Hogarth.

Similar to the first museum, but it has more of a focus on artwork. I enjoyed looking at all the paintings on show and the actual building itself was nice as well.

# data[].attributes.attachment_link.readable_text
The Queen's House is free to visit. We recommend booking tickets online in advance to guarantee entry and receive updates before your visit, but you can normally also turn up on the day.

Use the booking calendar to select your visit date and entry time, then select the number of tickets you require and click 'Add to basket'. Your tickets will be sent to you by email once you've completed your booking.

As well as our free galleries, the Queen's House also hosts a number of special exhibitions and new displays throughout the year. These are included as part of your entry ticket.
Book now See all our tickets

The nearest places to eat and drink are in the National Maritime Museum, just two minutes' walk from the Queen's House.

The Parkside Café is a bright and airy space at the National Maritime Museum, with expansive views of Greenwich Royal Park. There is plenty of seating, both indoor and outdoor. Grab a hot or cold drink, and a selection of sandwiches and cakes - perfect for a picnic in the park.
Eating and drinking in Greenwich

Download a free map to help guide you round the historic buildings. A range of audio guides are also available to help you make the most of your visit.
Find an audio guide

Find the perfect gift for art lovers, from books and prints to royal souvenirs and keepsakes. Visit us on site or shop online.
Shop online Find the perfect print

Find useful information about facilities and access at the Queen's House, including guidance for disabled visitors coming to any of our sites.

The Queen's House has received the Autism Friendly Award 2023
Find out more

Occasionally some areas of the Queen's House will be closed for private events or in order to care for the building and objects on display. Find a list of upcoming Queen's House closures here.

# data[].attributes.attachment_link.description
See extraordinary art for free inside one of London's most beautiful buildings

# data[].attributes.headline
(Site visit 2) Visiting the museum (album link)

# data[].attributes.subject
(Site visit 2) Visiting the museum (album link)

# data[].attributes.body
Above is a link to an padlet that contains all my photos taken during my visit to the national maritime museum; mainly the highlights.

Similar to the first museum, I enjoyed looking at all the artwork and paintings on show. The actual building was laid out in a way that allowed me to see every painting and piece of artwork on show. I particularly liked ceramic style dinnerware with fishes and ships carved onto; they were really pretty to look at. I also liked the painting and artwork on the celling. Overall, it was a chill and relaxing visit and I really liked browsing all the artwork on show.

# data[].attributes.body
while visiting the 'queens house', I noticed how nice the exhibits were as well as how everything was laid out. I already mentioned this in one of my other posts but the way everything was laid out allowed me to easily find my way through every single room and was able to see everything there was to offer.

This got me thinking about interior design, and how 3D could be linked to it. I want to look into it more through independent research.

# data[].attributes.headline
(site visit 2) How to model an interior scene in 3ds max

# data[].attributes.subject
(site visit 2) How to model an interior scene in 3ds max

# data[].attributes.body
The video linked above shows how you can model a small interior scene using a 3D program called '3ds max'. This is just one example of a workflow and how interior design can utilise 3D programs to aid in their work.

From my research, 3D is a really powerful tool for interior designers as well as similar industries such as building design. One example of a positive is that it allows the designers to effectively communicate designs to their clients with 3D visualization.

This is similar to my research into 3d in product design during my independent research for site 1. 2D has its usages and is still important and common in different industries, there's only so much you can do with flat 2d traditional mediums.

3d is particularly great as it allows you to look at a design from all angles and even allows you to zoom in and scale. I won't go too far into the positives of 3D as I already wrote about it during the site visit 1 stuff, but my research into the industry has shown a rise in the utilisation of 3D.

# data[].attributes.attachment_link.title
How to model an interior scene in 3ds max

# data[].attributes.attachment_link.title
3 Reasons You Need 3D Modeling for Interior Design | Hitech

# data[].attributes.attachment_link.description
3D modeling and rendering technology has always, and is vastly affecting the interior design trade and is influencing the way interior designs are visualized, developed and approved.

# data[].attributes.body
Looking through my independent research, I have come to the understanding of how 3d is extremely important in a range of creative industries. All products go through a range of design stages, trial and error and testing. The advent of 3D technology and the improvement of technology has changed how products are made and produced.

# data[].attributes.headline
Site Visit 3: Spiderman: No Way home (Greenwich): 12/02/2022

# data[].attributes.subject
Site Visit 3: Spiderman: No Way home (Greenwich): 12/02/2022

# data[].attributes.body
For site visit 2, I decided to visit a cinema to watch 'Spiderman: No way home'. This was my second watch-through, so I was able to properly appreciate the filmmaking and editing this time round, since I wouldn't be so focused on enjoying the film for the story.

My opinion remained the same, as it was the first time I watched it. I really enjoyed it as a whole, and rewatching it to specifically look out for the way the film was edited and made, actually helped me properly have a better understanding and appreciation for the film, if that makes sense.

I have a base knowledge of how films like Spiderman are made (compositing etc) due to research I did before this unit, but since my knowledge is very basis, I want to look into how CGI is used in these films and how they are made behind the scenes.

# data[].attributes.attachment_link.readable_text
Register

Register for free with no monthly fees

Earn 10% rewards on tickets, snacks and drinks

Discounted admission*

25% OFF food & Frankie & Benny's and Chiquito Restaurants**

Advance screening offers

*Valid after 7pm Sunday and all day Monday and Tuesday at all Showcase Cinemas and Showcase Cinema de Lux.
**Terms & Conditions apply, log in for full details

Reset Insider details

Thank you. Your reset email should be with you shortly - remember to check your Junk folder.

# data[].attributes.attachment_link.title
Spider-Man: No Way Home Film Times and Info | SHOWCASE

# data[].attributes.attachment_link.description
Check the latest film times for Spider-Man: No Way Home now showing at your nearest Showcase. It's simple to buy tickets online for Spider-Man: No Way Home with Showcase Cinemas' streamlined booking process - making your visit to the cinema as smooth as possible.

# data[].attributes.body
The video above goes into detail about the difference between CGI and VFX.

CGI (stands for Computer generated imagery), are images created using computer graphics. VFX (Visual effects) are a way of mixing real film shooting with false or animated images. To sum up the difference, Computer-generated imagery (CGI) is a style of animation or illustration that relies on computer programs to create characters and motion. Visual effects (VFX) focuses on adding effects to existing imagery or film.

Visual Effects are created by manipulating computer-generated images and shots for the film and animation process. VFX may be used as the effects needed would be impossible to produce physically. They can be created using animation and compositing software.

# data[].attributes.attachment_link.title
What is VFX & CGI | Difference between VFX & CGI | KarthiksFotografy

# data[].attributes.attachment_link.readable_text
Difference Between VFX and CGI

VFX is commonly called Visual Effects. Visual Effects are created by manipulating computer-generated images and live taken clicks for the film and animation process. This process is carried out to get the desired results and meet the required needs. These visual effects are Impossible to create on a film physically; therefore, they are created virtually using computer graphics. Otherwise, the creation of this process is very expensive, risky and nearly impossible to achieve in reality. Presently, Visual effects can be created using animation and compositing software. In simple words, anything that is demanding to get in reality can be fulfilled by Visual Effects. In this topic, we are going to study about the difference between VFX vs CGI. CGI is the short form for Computer Generated Imagery. In simple words, anything that is created digitally on the computer platform is called CGI. The creation could be anything from images in art or print media, films, games, videos, animations or any short advertisements. CGI is more of a complex term used for 3D computer graphics. But, CGI can be used for 2D images as well and are static and dynamic in nature. In the field of film making, CGI has become an important tool for filmmakers to bring their creative ideas to the screen.

Head to Head Comparison Between VFX and CGI (Infographics)

Below is the top comparison between VFX vs CGI:

Key Differences Between VFX and CGI

Below are the key differences:

CGI is a part of VFX. VFX is used to create images in the final process of the movie; the images might include models, artworks or elements created digitally on a computer which is CGI. Although, it is possible to create CGI and VFX without each other and independently.

VFX are created using different specially designed software and specifically required for a certain need. On the other hand, CGI is computer-generated Images created on a digital platform, but it does not require any advanced software.

Timing plays a very important part in the process of Visual Effects. The visual effects are planned and sketched during the initial phase of the process and completed in the post-production phase. A special Visual Effects director is appointed to manage the process. While, when using CGI alone, the user doesn't need to take care of any timing, nor any special supervisor is appointed for the same.

Some of the common companies that provide Visual Effects specialization are Weta Digital, Moving Picture Company, Framestore and Digital Domain. While today almost every company is using the CGI process.

Computer Animation is also a part of CGI. The Animation part is dynamic in nature, while the landscapes are static in nature. To create animation, images placed in such a way that there is a slight difference in each consecutive image with a time-domain and illusion movement is created. On the other hand, VFX are special features added to the already created images, and those cannot be generated physically.

Visual effects involve any kind of effect that is not shot directly in the camera and is created virtually in the post-production process. CGI involves modeling of 3D objects on a digital platform and rendering out images of those objects.

The materials used in VFX consist of the live-action images shot on set, separate practical elements shot with the camera such as explosions or fire, models or elements generated with a computer. So, CGI is a part of the visual effects process.

VFX vs CGI Comparison Table

Below is the top most comparison:

Definition
VFX stands for Visual Effects.

CGI stands for Computer Generated Imagery.

Usage
VFX are used to create imagery out of a combination of live actions shots and Digital Images.

CGI is used to create images, print media, commercials, animations and videos, and other digital work. Mostly used for 3D Computer Graphics.

Characteristics
Timing is one of the most important criteria for VFX. When and how an effect is created plays an important part in the making of a film or a video. It is mostly used in the post-production process but planned during the building phase.
Live-Action Effects is also a crucial part of this process. It involves placing of materials and then editing them by using blue and green screening.
Matte Painting is the process in which multiple varied images and objects are combined and are edited to get a single image of the required result.
Digital Animation and Compositing plays a significant role. VFX is mostly used in Digital Animation involving 3D platform. Some of the Effects are rotoscoping, Particle Effects and Digital background settings.
Creating 3D models by using materials and objects involve VFX.
Motion Capture also involves the use of VFX. Motion Capture is the process of recording the movement of objects and materials. Using specialized software such as Motion Builder, the recordings can be used for Visual Effects in the final process.

CGI is much safer than using Physical Effects.
The quality of VFX using CGI is very high, standardized and manageable compared to the physical ones.
The CGI helps in the creation of images and effects that cannot be achieved using other techniques or methods.
CGI is a much more effective and costs saver method when creating images and videos.
CGI is made with wireframe models. These models can be modified and assigned to any type of setting at any point in time. This is a time-saving method.
The user need not create libraries and materials again and again. Once created, CGI can be reused if required.
The first fully computer-generated animated movie was Toy Story in 1995. The film was created using CGI effects and tools. The CGI digital effects seemed real, but they were actually created virtually.
Today, CGI has gained so much popularity that it is used in almost every field of education and learning. Engineers and Architects also use CGI in the form of 3D models, Architectural maps, blueprints and what not. This is achieved by using CAD software that helps users.

Conclusion

Both VFX vs CGI are closely related but are not similar to each other. When VFX is used for a film, CGI becomes a part of the process. However, Both CGI vs VFX can be created independently. It is possible to create VFX without using CGI with the help of miniatures or glass matte paintings. It depends on the requirement of the user and the nature of the project.

Recommended Articles

This has been a guide to the top difference between VFX vs CGI. Here we also discuss the key differences with infographics and comparison table. You may also have a look at the following articles to learn more -

# data[].attributes.attachment_link.title
VFX VS CGI | Know The Top Differences Between VFX VS CGI

# data[].attributes.attachment_link.description
VFX is commonly called Visual Effects. Visual Effects are created by manipulating computer-generated images and live taken clicks for the film and animation process. This process is carried out to get the desired results and meet the required needs. These visual effects are Impossible to create on a film physically; therefore, they are created virtually using computer graphics.

# data[].attributes.attachment_link.title
CGI & VFX Showreels: "Digital Compositing Breakdown Reel" - by Balázs Sántha

# data[].attributes.headline
(Site visit 3) VFX Games - The Art of Compositing

# data[].attributes.subject
(Site visit 3) VFX Games - The Art of Compositing

# data[].attributes.body
I adore this video as it is the best demonstration of digital compositing and VFX I've seen.

Compositing is the process of combining multiple images or videos to form a single, cohesive image or video, common in photography and film. Even non- effect films will utilise and have some sort of visual effect used in the production pipeline; digital compositing plays a key role in all visual effects.

# data[].attributes.attachment_link.title
VFX Compositing | SHOWREEL 2022 | Rotem Meyers

# data[].attributes.headline
(site visit 3) Spiderman, behind the scenes

# data[].attributes.subject
(site visit 3) Spiderman, behind the scenes

# data[].attributes.body
Here's something related to the film itself. The video linked above shows some shots from the film, without the editing or Visual effects. Most marvel films, or just films in general, employ lots of visual effects. These kinds of videos show how much work goes into the film in the visual effect department and seeing the film laid bare like this helps to put into perspective how much work goes into it and how talented the people working behind the scenes are.

# data[].attributes.attachment_link.title
Behind The Set Of Spider-Man No Way Home

# data[].attributes.body
looking through my research, I've learned that VFX is a huge part of the film and tv industry. Huge blockbuster films such as ones by Marvel just wouldn't be possible without VFX/CGI and visual effects.

CGI and visual effects is a industry that I could move forward with, so that would be something that's worth looking into, such as the requirements.

# data[].attributes.body
During the week, I took the time to watch a few animated films, as part of my independent research for R&D week. One of the films I watched was Disney's Encanto (2021).

Similarly to Spiderman, I had already watched the film before, but I wanted to rewatch it to analyse the animation as a whole, something I couldn't do during my initial first viewing, when I just wanted to enjoy the film the first time round . The point of this is to watch how animation for films/movies look like, as well as look into the process via a bunch of online videos I found that were uploaded by animators on the film.

# data[].attributes.body
Similar to the first video I linked, this one also has lots of moving pieces. What's interesting is that in the earliest stages of the process, blocks were used as a stand in for the characters, which is a really cool tid-bit. You can see more examples of animation references as well, but this time done by the animators, and not professional actors.

Through my research, I found that the method of using blocks as a stand in for the actual rigs/characters is similar to a proxy rig.

Animators want rigs to be as close to real time playback as possible, and that there are times where a specific character rig makes this very challenging from the rigging side. A proxy rig helps to remove certain calculations that should be able to speed up your playback speed and your overall workflow.

# data[].attributes.attachment_link.title
ENCANTO | Madrigal Family Shot Progression | Jonah Sidhom | @3DAnimationInternships

# data[].attributes.body
Camilo is a character that has quickly became one of my favourite characters of the film, and one reason is his power. I've always been a bit interested in how his transformations are animated, and this above video shows it to an extent.

# data[].attributes.attachment_link.title
ENCANTO | Camilo Transformation Shot Progression | Hyrum Osmond | @3D Animation Internships

# data[].attributes.headline
(4) 'We don't talk about bruno' full refence video 

# data[].attributes.subject
(4) 'We don't talk about bruno' full refence video 

# data[].attributes.attachment_link.title
We Don't Talk About Bruno (From "Encanto"| Dance Choreography)

# data[].attributes.body
The video above shows how to film good reference videos, an important part of animation as a whole.

# data[].attributes.attachment_link.title
How to Film Good Reference for Animation

# data[].attributes.attachment_link.title
Take Your Animation to the Next Level & Capture GREAT Reference

# data[].attributes.attachment_link.title
Pro Tips: Reference, Character, and Acting in Animation

# data[].attributes.attachment_link.readable_text
Over the last 17 years I've animated a wide range of creatures. Since I was a student my teachers and mentors always stressed the importance of looking at reference. However, watching reference video is just the start. To create really believable movement, you've got take your research a bit further than YouTube.

For many years it was only by chance that I would look at the anatomy, evolution, or the psychology of the creatures I was animating. It wasn't till I made a conscious effort to include these three things as part of my reference study that I noticed a significant improvement in my animation. Studying animals in motion is a good place to start when animating creatures, but I think it's important to also learn how your creature's body and mind work before animating it. This extra step will help you animate faster because you'll spend less time guessing how your creature should move. You'll know exactly why and how it moves.

The first thing I do is look at the animal's anatomy. This may seem strange as we're not sculpting or rigging our creatures. We're making them move, but the way a creature moves is influenced by their anatomy.

Looking at a horse's muscles you can see that it gets most of its power from its muscular back legs. Another thing that stands out is the ankles (the fetlock joints). You can see that they are bent. This is a bit unusual for such a heavy animal. Heavy creatures lock their joints, supporting their weight on bone. Horses can stand with these joints bent because of powerful, elastic tendons. These tendons act like springs. It is also the elasticity of these tendons that lifts the legs, and give the horse its speed. With that in mind watch this video to see tendons at work absorbing the impact, flicking the hoof off the ground, and propelling this ~500lb horse forward.

So how does knowing anatomy help YOU, the animator? Learning a creature's anatomy will help you understand the mechanics of it's movements. It is especially helpful when you can't find reference footage of the motion you are trying to animate. So instead of guessing how your creature moves, look at its anatomy to see exactly how it is designed to move. The bones and joints will tell you the range of motion. Muscles and tendons will tell you its speed and power. Even organs like the lungs, heart, and brain can tell you something about how an animal is made to move. Most common animals have been thoroughly researched. So you should have no problem finding info on their anatomy. If you're animating an imaginary creature or one that isn't well researched, look to similar animals like its evolutionary cousins. Which brings me to my next point.

Learn about the creatures evolution and how it has adapted to it's environment. This is very important for creating new animation, instead of just copying reference. Evolution can tell you a lot about a creature's instincts and how it behaves. Learning anatomy will help you understand the mechanics of an animal's movements. Learning how an animal has evolved and adapted to its environment will tell you why and how it moves. Is it a "sit and wait" predator like an alligator, or an "active" hunter like a lion?

Here's how you could apply evolutionary theory to your animation. Let's say you're animating a herd of cows and you have to come up with some idle animation for a cow who's away from his herd. You could have him chewing on some grass, flicking his ears, or shaking his tail.

Or take a moment to think about how cows and their ancestors survived before humans. With no claws or sharp teeth these herd animals protect themselves by staying in large groups. Even despite 10,000 years of domestication a cow on its own is not going to feel comfortable being away from the herd. You could add this detail to your animation, the cow looking for the rest of the herd. Or better yet because you know from studying cow anatomy they have poor eyesight, but an excellent sense of smell. You can animate your cow searching for his friends by sniffing the air. Looking at an animal's evolution and knowing how it's body and mind have adapted to its environment will help you avoid animation cliches, and create realistic, natural looking behaviour.

Animal behaviour is a lot more complex than just instincts. Behaviour is driven by instincts, emotion and intelligence. Which is my last point. Learn the basics of psychology; how the mind works. How instincts, emotion and intelligence are expressed in behaviour and body language. Animals with well developed brains (like us) have instincts, as well as emotions, and intelligence. These three parts of the mind influence behaviour in different ways. What makes for great animation (and great acting) is seeing the characters thoughts expressed in their movement. Seeing the mental tug-of-war between conscious thought, and the subconscious. Intelligence can create a plan for action, but fear causes hesitation. In the face of danger self preservation instincts will conflict with emotional desires to save a loved one. We're often asked to animate creatures with human emotions and characteristics. So I encourage you to learn more about the human mind and psychology.

These are my three tips to help you create your best creature animation. Studying reference video is an important step to creating good animation. To create great animation you must also study

1. Anatomy: how is the creature's body is designed to move?

2. Evolution: how is the creature's body adapted to its environment?

3. Psychology: How will it's instincts, emotions, and intelligence drive its behavior?

Taking the time to learn about these subjects will save you from guessing how your creature should move (so you can spend more time guessing what the director wants). You'll know what details to add to make your animation more realistic, and you'll know how to express your characters thoughts and feelings better.

# data[].attributes.attachment_link.description
Over the last 17 years I've animated a wide range of creatures. Since I was a student my teachers and mentors always stressed the importance of looking at reference.

# data[].attributes.headline
(4) Shot breakdowns and the importance of reference videos. 

# data[].attributes.subject
(4) Shot breakdowns and the importance of reference videos. 

# data[].attributes.body
I looked into a range of process shots and behind-the-scene videos of Encanto. Even before I watched the film itself, I saw a bunch of these while scrolling through social media.  The above video shows the shot progression of a specific shot in the song 'we don't talk about bruno'. When watching this specific part in the film (as well as rewatching and playing this specific song), this shot in particular was interesting and looked quite complex due to the amount of movements and characters moving at once. During this elective week, I am working on my own performance animation for my main unit, so the amount of moving pieces in this specific shot looks overwhelming as whole.

The above video shows the shot progression as well as the reference video used as a base and reference for the animation, something that I've been using for my own animations for my main university work.

Video references are an extremely important part of the animation reference as it acts as a guide to how an animation moves and helps to create a certain feel/movement. It helps with creating realistic or appealing animation as it helps you understand how a character would move or act within certain actions of movement, helping to understand the weight and body movements. Video references are the same as reference photos in art.  It helps you get a grasp of how a movement would play out without making assumptions based off your imagination or base knowledge/understanding.

Having a piece of reference footage to examine and analyse allows the animator to see and understand where the weight is being placed or shifts to is invaluable. As well as little details that ground your work and make it feel real and tangible. Outside of specific poses it can also help a great deal with timing.

For my own animations, reference videos, whether they are primary (filmed myself) or secondary (from elsewhere), are extremely important. I can try to imagine how something moves, but without a reference video, I usually have issues understanding the mechanics of a movement, as well as the technical side of things, such as the principles of animation, timing and arcs. References are a godsend in my work and animation as a whole, so it is important to learn to film them and utilise them.

# data[].attributes.attachment_link.title
ENCANTO | Family Madrigal Shot Progression | Angelo Sta.Catalina |  @3D Animation Internships

# data[].attributes.body
Rewatching this film has given me more of an understanding about how reference videos are extremely important for the animation process. I already knew this before hand through my own usage, however it has shown me that you don't have to stick to professional references, or references recorded by actual actors with experience.

references done by people with experience, who can properly articulate emotions and what's happening would be much better, but the references shown in the video were recorded by the animators themselves from their own home (with the exception of 'we don't talk about Bruno'). The film was animated during the pandemic in the animators homes, so finding the time and putting up proper safety precautions would've been hard. But this shows that anyone can record their own references, it just takes practise.

It makes me want to learn and become more confident about acting in the future, as it would do great for my future animations. I have already taken 2 acting classes for my main unit, but i'm still vey unconfident and a beginner relating to acting.