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https://www.facebook.com/watch/?v=1637711673076543

Shows the designing and making process in a really fashinable and unique way. Lots of slow motion shots.

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https://twitter.com/monicavinader?lang=en

All of these images are very beachy, light and open. This style fits with their jewellery.

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https://completedworks.com/pages/botany-bay

This is a really fashionable video, no talking, not fast, just nice shots of the beach, the model, and the jewellery

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with Zarina Shukri
About
Completedworks documents the beauty and complexity of the everyday through the practice of jewellery and ceramics. Working primarily from recycled materials, the brand's signature pieces gently roll against the tide of convention - using sculptural forms that weave, loop, twist, flow, enfold and expand to explore broader questions about the human condition and trade blows with history, politics and the language of art.

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with Zarina Shukri About Completedworks documents the beauty and complexity of the everyday through the practice of jewellery and ceramics. Working primarily from recycled materials, the brand's signature pieces gently roll against the tide of convention - using sculptural forms that weave, loop, twist, flow, enfold and expand to explore broader questions about the human condition and trade blows with history, politics and the language of art.

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(There was no journal week 3 due to HTML class)

AIDA
Attention
Something interesting needs to happen in the first few second, maybe someone losing something and needing to get it out with the earring. The audience will be asking how they will get recover the object.

Interest
Want to make fashionable earrings, show how they look on someone, attempt to convice the audience that they look good.

Desire
By including a few problems people have and overcoming them though the use of the earrings, they're likely to think of more situations they could be useful.

Action
A short showreel showing earrings available will be at the end with a website like and the brand name. This invites the audience to find one they like and an easy access to get it.

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Orange - friendly, energetic, playful. Lighter, slightly muted shades, as well as darker brown colours for accentuation.

Ivory - accentuates other colors, less professional, or pure.

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A playful, but still semi-professional font. A good example is the Engage Interactive. The imperfect font, that is still easy to read. After researching fonts. Russo One is the font I will use, it has all the aspects I want and is very easy to read.

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I want the ad to be a bit humouros. I want the audience to think they're not just ordinary fashion items. They're less expensive and more playful. Not incredibly professional, the brand is on the same plane as the audience, down to earth.

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A series of 3 short sequences showing people using the earrings in ways not intended.

A person drops keys in a hole. After makng multiple unsuccessful attemps to get them out, they see their earring in a reflection and use it to fish out the object.

Elsewhere, another person is using a pinboard to put up photos, but runs out of pins. They see their earring in a reflection and use it as their last pin.

Finally, a person uses the earring to press the reset button on a calculator, they try a few times to fit different things in there, before seeing their earring in a reflection and using it to press the button.

At the end, there is a few seconds of a showreel of earring with the brand name on screen with a website url. This is the call to action.

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https://academic.oup.com/jcr/article/37/3/368/1826519?login=true
https://www.tandfonline.com/doi/full/10.1080/02650487.2015.1037232

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Instead of a promo showing the making process of the jewellery, it could be a flashy, fashionable showreel of products available, although this has been done to death.

It could follow a storyline, maybe someone asking someone else out, with the earring being an object that ties their outfit together and giving them confidence.

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How complex should they be?
How big or small should they be?
Which colours work well together and which ones dont?
How much would you be willing to pay for a pair of these earrings?

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Jenni Romaniuk, Ava Huang 2019, 'Understanding consumer perceptions of luxury brands', SAGE Journals, Vol 62, Issue 5 viewed March 8 2022, <https://journals.sagepub.com/doi/abs/10.1177/1470785319891109>.

Superior quality and craftsmanship is more imporant than being recognisable and unique from mainstream brands.

Barbara J. Phillips, Edward F. McQuarrie 2010, 'Narrative and Persuasion in Fashion Advertising', Journal of Consumer Research, Volume 37, Issue 3, Pages 368–392, viewed March 8 2022, <https://doi.org/10.1086/653087>.

Different intended outcomes of advertising requires different content. Engage to act, for example, was more successful by focusing a product, then elaborating.

Ben Barry, Barbara J. Phillips 2016, 'The fashion engagement grid: understanding men's responses to fashion advertising', International Journal of Advertising, Volume 35, Issue 3, Pages: 438-464, viewed March 8 2022, <https://www.tandfonline.com/doi/full/10.1080/02650487.2015.1037232?scroll=top&needAccess=true>

Men use the same processing modes of interpreting fashon as women, they generally see the ads enthusiastically and dynamically engage rather than seeing them as marketing ploys. Men now repond well to fashion media.

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The target audience will need to be people who have their ears pierced.
People interested in fashion between the ages of 16 and 30.
The product isn't expensive, so the audience will be regular/low income people.

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A fashonable jewellery ad
Possibly comedic, a person trying to get something in a small space with the pin section of the earring

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1. My fake jewelry company
2. A musician's new album
3. A technology repair shop
4. A food delivery service
5. My brother's photography hobby
6. Promote clean energy/the use of solar panels to large businesses
7. A walkman but it's vinyls
8. Phone with modular components (removable camera, mic, cooling, buttons, etc.)
9. A painting but it always looks at the nearest person
10. A device that connects computer together and lets you interact with both at the same time
11. A screen but it covers the whole wall
12. Public showers for the homeless
13. Case company (for all types of cases)
14. LGBTQI+ support company
15. Technology device purchase consulting
16. Windows but they're computer screens
17. Headphone glasses
18. Laser helmet that shows everyone what youre looking at
19. Foldable computer monitor
20. Plush toys that are the same texture as the animal
21. Pottery Making Class
22. Rent a hanger store
23. Remote device charging van
24. A window cleaning service
25. A money laundering scheme hidden as a legitimate business (definitely a real business)
26. Miners that are minors (child labour)
27. Portable parents
28. Adopt an adult
29. Drink bottle with segments
30. Pet food company
31. Trans apparel store
32. Printer room
33. Public showers
34. Outdoor escape rooms
35. Green screen nail polish
36. Pocket synthesiser (for emergency beats)
37. Mouthguard that flosses all your teeth at once
38. QR code ID tattoos
39. NFC rings
40. 50% opacity browser window
41. Screen Wallpaper (night sky roof)
42. Shared driverless cars
43. Flower shop
44. Lolly shop that's secretly vegetables
45. Glow in the dark clothing
46. Hair dye company
47. Youth homelessness service
48. Youth jobseeking support
49. Remote electronic repair store
50. Tinder but for making friends
51. Automatically closing door (if parents dont close it)
52. Remote tech support
53. Photoshop service
54. Affordable rentals
55. Tablet that detects drugs in drinks
56. Makerspace
57. Rideshare service
58. Prescription medicine
59. Bouldering
60. Custom street signs
61. Hair consuting agency
62. Airbnb but its warehouses for parties
63. Lobotomies
64. Sticker printing store
65. Monkey translator
66. Spray on shoes
67. Saddles for dogs
68. Using chemotherapy to get bald
69. A company that sends really nice messages
70. VR history lesson
71. Really elegant ad for pancakes
72. Brain chips (telepathy)
73. Solar panels all over the ocean (green energy movement)
74. Up to date daily news on geogaphical conflicts
75. Loan shark
76. Guitar pick that has a set frequency when flicked
77. Icecream shop
78. Furniture reburbishing shop
79. Customisable ramen flavours
80. Butterflies that fly around and play music at night

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I am feeling very eager to start on this assignment, I enjoy video making and web design, so this semester is right up my alley.

Most of the assignments I did at school where in the form of a video, but they were much more formal and less creative in terms of the film.

Right now I'm thinking of making it surrounding a fake earring company with the promo video showing the making process.