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In the year of 1949, the brand Adidas was founded and established. As we all know, the athletic apparel brand went on to do remarkable things.

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In the year of 1954, the German national soccer team won a national championship. While this may seem like any other soccer championship to you, it was groundbreaking for the brand. This is because every player on the team was wearing Adidas cleats. This was a huge moment for Adidas because it really helped get their name out there.

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In the year of 1967, Adidas launched their first apparel piece the Franz Beckenbauer tracksuit. This launch was so big for Adidas becaise at this time, they were only known for their showes. This tracksuit solidified them as both a soccer gear and apparel company. When released, it went for 75.00$

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In 1970, for the first time ever, an Adidas soccer ball was used in the FIFA world up tournament, the championship to be specific. This was groundbreaking for the company because it was such great advertisement and made kids all over the world want to buy their product. These soccer balls sold for about 165$.

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In 1978, founder of Adidas, Adi Dassler tragically and suddenly passed away. This was a huge loss for both the soccer world and the clothing/sports apparel industry. Dassler will always be remembered.

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Fast forwarding 26 years, and Adidas had formed one of the most memorable marketing campaigns in its history. In this campaign, Adidas took super star celebrities and athletes and portrayed them conquering their biggest fears. While doing this, they utilized the slogan "Impossible is Nothing"

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The year is 2022 and Adidas is officially long time partners with Kanye West. Adidas and Kanye have just announced the release date of their newest shoe, the "Yeezy".

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Adidas x Bape (popular expensive streetwear brand)

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The best thing for Adidas to utilize in the future is partnerships. Think about how much business they have received from their collaboration with Kanye, they could double, if not triple this income if they make smart partnerships and collaborations. Adidas is such a big, successful corporation. Think about how much bigger, richer, and more successful they can become if they continue to play their cards right and make productive partnerships. Adidas has a big future and I think they can succeed well.