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Whitney Thore remains authentic across her website and other digital platforms. Consistency is a key element in personal branding (Orlic, 2016). She also presents herself as an expert (which is another key element) (Orlic, 2016) in body positivity and showcases her ability to connect with her audience in the form of Tedx talks and other engagements.

Orlic, M. (2016, September 12). The 7 key elements of an effective personal brand. Entrepreneur. Retrieved from https://www.entrepreneur.com/article/280268

Whitney Way Thore (2021). https://www.whitneywaythore.com/

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Each year, Whitney hosts No Body Shame at Sea: a body-positive cruise where every body is welcome. During a week at sea, cruisers participate in dance and yoga classes, workshops, panel discussions, fashion shows, group dinners, and--of course--everything that a massive floating city has to offer: shows, karaoke, and other nightlife.

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I appreciate Kat Boogaard's sense of humor. She adds a touch of whimsy into her writing style to attract readers. It helps her to connect with her readers on a more personal level and differentiates her brand from others. Humor puts people at ease and makes you seem more relatable (Benton, 2014).

Benton, D. (2014, August 04). Good-natured humor enhances your personal brand. Personal Branding Blog. Retrieved from https://www.personalbrandingblog.com/good-natured-humor-enhances-your-personal-brand/

Kat Boogaard. (2021). https://katboogaard.com/

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Writing is my job, but educating is my passion. I'm lucky enough to get to do both every single day.

Writing for my clients is what pays my bills (and I'm also one of the fortunate ones who actually loves my day job). Are you ready for the not-so-humble brag?

You may have seen my byline a variety of places, including Forbes, Fast Company, TIME, Inc., Business Insider, The Muse, Trello, Mashable, and more.

When I'm not doing that? Here's what really sets me off into a rather obnoxious happy dance: Using my own insights and experiences to create different resources that help other creative freelancers start and grow their own bomb-diggity businesses. Through my blog, newsletter, digital downloads, Facebook community, and more, I love helping freelancers take that leap and build lives and careers they adore. Alright, that's enough-I'm gettin' all misty-eyed over here.

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Writing is my job, but educating is my passion. I'm lucky enough to get to do both every single day. Writing for my clients is what pays my bills (and I'm also one of the fortunate ones who actually loves my day job). Are you ready for the not-so-humble brag?

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Marie Forleo includes a clear statement of what her purpose and goals are, "My work (and this site) is devoted to sharing ideas, tools, and resources that will help you create, well, anything" (Forleo, 2021). She also showcases nicely laid out visuals, quotes, and a feminine color scheme.

Marie Forleo. (2021). https://www.marieforleo.com/

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Marie Forleo | Host of MarieTV, Entrepreneur & Philanthropist

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Marie Forleo, named by Oprah as a thought leader for the next generation, shows you practical ways to become the person you most want to be.

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Nesha Woolery very clearly states on her homepage what her mission is: "I help early-stage freelancers & coaches build a profitable online business that gives them the freedom to live the lifestyle they crave" (Nesha Woolery, 2021). She also states, "I’ve made it my mission to help free-spirited solopreneurs (like you!) grow the online business, income and freedom they crave using simple strategies and systems. No crazy work hours and unsustainable hustle" (Nesha Woolery, 2021).

Nesha Woolery. (2021). https://neshawoolery.com/.

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Brand and website design for femtrepreneurs who want to stand out online & attract their dream clients.

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Gary Vaynerchuk's website has the right balance of imagery and text and posts useful blog content that makes the reader want to engage.

Family 1st! but After that, Businessman- a dude that loves people, business & the @nyjets - @VAYNERMEDIA. Tasted wine for years Online! GaryVaynerchuk.com. (2021). https://www.garyvaynerchuk.com/.

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GaryVaynerchuk.com - Family 1st! but after that, Businessman- a dude that Loves the hustle, people & the @nyjets - @vaynermedia. Tasted wine for years online!

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Family 1st! but after that, Businessman- a dude that Loves the hustle, people & the @nyjets - @vaynermedia. Tasted wine for years online!