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After reading my peer's feedback, I have edited my infographic to include more images, a better structure, a conclusion, as well as examples and recommendations for Elemis.

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To do list
* Add more images to infographic
* Include more critical discussion in infographic
* Have a clear structure within my infographic
* Include a conclusion with the infographic
* Include examples within the infographic
* Include more practical recommendations for the brand in the infographic

Reflection from Peers Feedback

After receiving feedback from my peers, one of the things I need to improve for the future is working on sounding more natural when talking in long videos. This is because it can become annoying or boring to the viewer to listen to a robotic style voice for a long period of time and prevent the information actually being absorbed by the viewer. Moving forward, I will now create shorter snippets of me talking on and off throughout the video, to avoid sounding like a presentation but still include enough talking to get the key parts of information across to the viewer.

Other feedback also received, highlighted the strengths and weaknesses behind the visuals I included in my work. Whilst the images and colours I have used have been received positively by my peers, there is still room for me to improve. For example; adding more images to my infographic as well as more written content to further inform the reader. Another valid point made from the feedback, was to have a clearer structure for the content with my infographic so that the information flowed better and was easy to read and understand. Having taken this feedback onboard I have made an additional infographic to add on from my initial one to show where and how I would implement this suggestions from my peers.

Furthermore, my peers also highlighted that my infographic needed more critical discussion. As a result, I have researched into more journals around data and AI to enhance the amount of critical discussion within my infographic.

As a general reflection for the future, to ensure my work has clearer structure and more information to provide a stronger critical discussion, I will plan out what I would like to include and discuss first next time before making my infographic. This way I can thoroughly gather research from numerous sources to ensure I have included a range of different viewpoints before deciding which are best to discuss and plan how I can relay them in a way that is clearer and more concise to the reader. To further clarify, I will also summarise the key points of information within a short conclusion at the end of the infographic so readers can thoroughly understand and also better see the flow and structure of the infographic.

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Part 4: Peer review (Iulia Poama-Covaci, 18673186)

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Part 4: Peer review (Iulia Poama-Covaci, 18673186)

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I enjoyed reviewing Ella’s work and learning more about Elemis, as it was a company I did not know too much about before.

First of all, Ella filmed herself explaining how the company Elemis could implement big data and AI, including a nice visual presentation in her video. She stated the urgency for the company to act quickly and adapt to the ever-changing technology. Moreover, she outlined the risks of being overshadowed by big competitors and losing customers if they do not implement big data and artificial intelligence in their digital marketing activities. She successfully highlighted the advantages of AI to Elemis and gave real-life case studies of companies from other industries that have already successfully embedded AI and big data. Ella proposed that Elemis builds a wearable device to track customers’ hormones, stress, sleep and activity level. However, data and privacy policies could have been mentioned here, because customers might not be very happy that all this personal information would be collected if they think it will only be used for marketing purposes.

Second of all, the infographics were aesthetic and well researched, including many unique and recent references. This shows that the information used is up to date with current marketing and AI trends. However, I believe it could have included more information displayed in more ways, such as a few bullet points with examples, where relevant. Also, more practical recommendations targeted at the brand could have been included here for further clarification.

Overall, this was very insightful to me as my chosen company, Lush, is in the same industry as Elemis. It was interesting to learn more about what brands in the beauty industry can do to enhance the customer experience using artificial intelligence.

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The explanation of Artificial Intelligence and its wide applications in the skincare industry is well explained in the infographics as well as in the video. There are the number of useful references are also included, most of them are recent and well researched. But I feel in the infographics more images and creativity can be used with a proper structure and flow. The reference is well linked but I think there is a lack of critical discussion because of less compared with other authors. Also, a conclusion should be a part of this infographics. In the same way, Video is very beautifully designed for Elemis, with a soft touch of rose petals, and water sprinkles, with the company products, the use of voice is also very compatible and clear with the video. But I think, it sometimes looks more like a presentation. Although, the content is very related and there is a well explained of the company’s introduction and products with the academic references. It is followed by AI explanations and it’s linked with the company products and how it will increase the competitive advantage and customer satisfaction towards the products. In addition to that, the benefits of AI like automation and cost-effectiveness are well researched which is why it is important to adopt new technologies. Finally, the competitive analysis provides the results and recommendations to the ELEMIS.

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My initial infographic: How does data and AI achieve competitive advantage?