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✓Media Literacy
✓Roles of Media Literacy
✓Advantage of Media Literacy
✓Disadvantage of Media Literacy

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Media Literacy is the ability to access, analyze, evaluate, and create media (Firestone, 1993). Media literate youth and adults can understand the complex messages received from television, radio, internet, newspapers, magazines, books, billboards, video games, music, and all other forms of media. Therefore, media literacy skills are included in the educational standards in language arts, social studies, health, science, and other subjects. Many educators have discovered that media literacy is an effective and engaging way to apply critical thinking skills to a wide range of issues.

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1. Learn to think critically.
When people evaluate media, they decide if the messages make sense, including the key ideas before being convinced on the information that they get from it.
2. Become a smart consumer of products and information.
Media literacy helps individuals learn how to determine whether something is credible, especially the advertising before they can be persuaded with the products on sale.
3. Recognize point of view.
Identifying an author's perspective helps individuals appreciate different ideas in the context of what they already know.
4. Create Media Responsibility.
Recognizing one's ideas and appropriately expressing one's thoughts lead to effective communication.
5. Identify the role of media in our culture.
Media conveys something, shapes understanding of the world, and makes an individual to act or think in certain way.
6. Understand the author's goal.
Understanding and recognizing the type of influence something has, people can make better choices.

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1. Media educate people on health matters, environmental conservation and others through various forms.
2. People get the latest world news in a very short time regardless of distance.
3. People can bring out their hidden talents in the multimedia and visual arts, comedy, acting, dancing and singing.
4. Media increase knowledge learned from quiz programs, educational shows and other information-giving programs.
5. People feel convenient in accessing information through mobile phones.
6. They become a vehicle in promoting products towards increased sales.
7. They serve as a good source of entertainment.
8. Television allows electronic duplication of information that reduces mass education costing.
9. Media lead to the diffusion of diverse cultures and cultural practices.
10. They help people around the world understand each other and respect differences.

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1. They lead to individualism. Spending too much time on the internet and watching television usually impedes socialization with friends, family and others.
2. Some media contents are not suitable for children.
3. A newspaper is geographically selective.
4. The increase in advertisement in television and radio makes them less attractive.
5. The internet can be a possible way for scams, fraud, and hacking.
6. Media can be addictive that may result in people's decreased productivity.
7. They can cause health hazards, such as radiation effects, poor eyesight, hearing defects, and others.
8. They may include drugs and alcohol use.
9. They can lead to personal injury by imitating the stunts showcased in media.
10. They can ruin reputation through an anonymous account, malicious scandals, false accusations and rumors.