# data[].attributes.headline
The marketing concept prioritizes identifying and meeting the needs and wants of target customers better than competitors. It focuses on customer satisfaction and building long-term relationships to maximize profit, emphasizing understanding the customer's perspective and creating products and services that fulfill their desires.

# data[].attributes.subject
The marketing concept prioritizes identifying and meeting the needs and wants of target customers better than competitors. It focuses on customer satisfaction and building long-term relationships to maximize profit, emphasizing understanding the customer's perspective and creating products and services that fulfill their desires.

# data[].attributes.attachment_link.provider_name
ZUS Coffee | Malaysia #1 Tech-Driven Coffee Chain

# data[].attributes.attachment_link.title
Our Story - ZUS Coffee | Malaysia #1 Tech-Driven Coffee Chain

# data[].attributes.attachment_link.description
There’s no ZUS without U Since launching in 2019, ZUS Coffee has grown by leaps & bounds; and it would not have been possible without all of you. From the beginning, our dream was always to deliver specialty coffee as a daily necessity for ALL to enjoy. For many, specialty coffee is often seen as [……

# data[].attributes.headline
Justify why the company fits that chosen marketing concept

# data[].attributes.subject
Justify why the company fits that chosen marketing concept

# data[].attributes.body
ZUS COFFEE combines innovation with tradition by providing a variety of coffee products，For example，they has introduced its latest product, the Cham Latté, which pays tribute to the beloved Malaysian tradition of cham while embracing innovation.

# data[].attributes.attachment_link.readable_text
Malaysia, 9 August 2024,

ZUS Coffee, the Malaysian tech-enabled coffee chain, has introduced its latest product, the Cham Latté, which pays tribute to the beloved Malaysian tradition of cham while embracing innovation.

ZUS Coffee has unveiled its latest creation, the Cham Latté.

This innovative beverage is a modern take on the traditional cham, a unique blend of tea and coffee that generations of Malaysians have cherished.

Customers can enjoy it as a traditional cham or as a milk tea, catering to different preferences and tastes.

As part of the launch celebration, ZUS Coffee is offering an irresistible promotion for customers eager to try the new Cham Latté.

From 5 - 11 August, customers can enjoy 50% OFF their 2nd cup of Cham Latté, making it the perfect opportunity to indulge in this delightful beverage.

Nationwide Tour to Bring Cham Latté to All Malaysians

The launch of the Cham Latté also marks the beginning of ZUS Coffee's Made In Malaysia nationwide tour, which will commence in Kuching, Sarawak, later this month.

The tour will then proceed to visit various parts of Malaysia, including Sabah and other Peninsular Malaysia states, bringing Cham Latté's unique flavours to coffee lovers across the nation.

As Malaysians continue to embrace their cultural heritage while welcoming innovation, ZUS Coffee's Cham Latté serves as a testament to the enduring spirit of tradition and the excitement of new experiences.

With its delightful blend of flavours and its tribute to a beloved Malaysian drink, the Cham Latté is sure to become a new favourite among coffee enthusiasts and those seeking a taste of nostalgia.

The Rich History of Cham in Malaysian Coffee Culture

The origin of cham can be traced back to the early days of Malaysian coffee culture.

In the bustling kopitiams (traditional coffee shops) that have long been a staple of Malaysian life, locals began experimenting with mixing coffee and tea, creating a unique beverage that perfectly suited their tastes.

Over time, cham became a beloved tradition Malaysians from all walks of life enjoy.

The drink's popularity stemmed from its ability to combine the best of both worlds - the bold, robust flavour of coffee and the smooth, comforting taste of tea.

In addition to cham, Malaysian coffee culture has given rise to other unique variations that have become deeply ingrained in the local lexicon.

For example, ordering a cup of "kopi O" means you'll receive a strong, black coffee without any milk or sugar added.

On the other hand, requesting a "kopi C" will get you a coffee with evaporated milk and sugar, creating a sweeter and creamier beverage.

Source : The Rakyat Post (TRP)

Full Article : https://www.therakyatpost.com/news/malaysia/2024/08/09/zus-coffee-pays-homage-to-malaysian-tradition-with-new-cham-latte/

# data[].attributes.attachment_link.title
ZUS Coffee Pays Homage To Malaysian Tradition With New Cham Latté

# data[].attributes.attachment_link.description
News Category Members News Malaysia, 9 August 2024, ZUS Coffee, the Malaysian tech-enabled coffee chain, has introduced its latest product, the Cham Latté, which pays tribute to the beloved Malaysian tradition of cham while embracing innovation. ZUS Coffee has unveiled...

# data[].attributes.attachment_link.title
Analyzing ZUS Coffee’s Brand Strategy: Our take

# data[].attributes.attachment_link.description
**This blog has been updated on the 3/11/2024 to include more insights about the brandKey takeaways: • about the brand • free strategy for zus. on us.In a saturated coffee market where brands compete for customer loyalty and attention, ZUS Coffee has carved out a distinct identity that sets it apart from its competitors. This analysis dives deep into how ZUS Coffee builds its brand, its unique value propositions, and the strategies it employs to stay relevant and competitive in Malaysia’s bustli