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Paul Bloom’s central claim is the main reason why people buy things that they don’t necessarily need is because of the history attached to those products.

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“Sensory properties are relevant and so is signaling, but the pleasure we get from the right sort of history explains much of the lure of luxury items-and of more mundane consumer items as well” (Bloom 4).

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There are even phrases like “history always repeats itself” to describe how we are so attached to it.

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Sensory

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Signaling

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"Those clothes attract us as visual, tactile creatures, not because they are 'rich in meaning' but because they are rich in pleasure"(Bloom 4).

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"Though we are often unaware of it and might angrily deny it, we are driven to accumulate ostentatious goods to impress others"(Bloom 3).

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History

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"I don't think any of this is mistaken. But it is seriously incomplete"(Bloom 4).

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explain further

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explain further

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Explain further