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De Bijenkorf is the most well known department store in the Netherlands. It is a place to be Admired and Amazed. Additionally, the department store sells online in a number of countries throughout Western Europe. With seven stores across the Netherlands, De Bijenkorf joined the selfridges group in 2011.

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Population- 69,138,192

4.5% Interest rates (Bank of England, “Bank of England: Interest Rates”)

We expect overall GDP growth to rise to 1.7% in 2025, up from 0.8% for 2024.

Inflation rates average at 2.4% in 2025

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These questions were written in dutch, so the english translation above is not perfectly accurante.

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After visiting the Jigsaw store at 411, Strand in London. I had a better understanding of the style, quality and price of the clothes sold there.

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I had a look at clothing that I think would be best suited to put in De Bijenkorf.

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Cashmere Jumper

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Suede Jacket

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Colour Pairing used in store

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Store Layout Inspo for De Bijenkorf

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More Colour Pairing is used in store

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Inspiration for Jigsaw route to market

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After speaking to the Design Lead at Kurt Geiger, she shared that they expanded into the EU through concession stores. She said that Kurt Geiger is in De Bijenkorf.

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JIGSAW

Fine Cotton Baby Tee

£42

97% Cotton 3% Elastane

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REISS-

Cotton Crew Neck T-Shirt

£40

96% Cotton 4% Elastane