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Pitch to PIRSA / Industry Associations / DTI / bilateral grants / south america grant opportunity through DFAT
Food and Wine Board
UofA Agrifood and Wine Board

Budget - bells and whistles
Phased product development/launch

ACTIONS
PACE to help with proposal and pitch - provide example/s
Business School/Partners to help with why we are the best choice, program map/content

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Explore the potential market for short courses and/or micro-credentials in Food and Wine Business.

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Armando Corsi - UofA Business School
Rebecca Dolan - UofA Business School
Steven Goodman - UofA Business School
Craig Johns - UofA Centre for Global Food and Resources
Darren Oemcke - Hydra Consulting
Robin Shaw - Wine Tourism Australia
Richard Van Ruth - The Nimble Vintner; Ootra
Sally Jones - UofA PACE
Nina James - UofA PACE

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Who wants to study food and/or wine business online and why?

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Who wants to study food and/or wine business online and why?

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People who are already in the industry who want to upskill/reskill with practical content that is less focussed on theory, but more on the "how to".
How to manage my cellar door
How to retain my wine
How to ....

Masterclass "bookshelf" - 10-20 x 3 hour masterclasses on food and wine. People mix and match how/what they want to.
Credit into an award course.

Why do they need to do this in their job? Entry-level AND people wanting to move into new roles.

People in hospitality shifted to other industries. 4% unemployment. Employers who offer training opportunities to their new/existing staff to keep/retain their staff.

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RUOC's
Have run a program in the Adelaide Hills.

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Who is paying? How much are they willing to pay?

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Who is paying? How much are they willing to pay?

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Custom opportunities.
May be more regional opportunities - need an association or region guaranteeing ?# of places.

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Badging?

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Who can UoA/PACE partner with both locally and internationally?

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Who can UoA/PACE partner with both locally and internationally?

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Vintuition as a bridge between HE and short course learning (considering RTO options). Much of the learning is face to face/practical (some virtual) - this learning could be captured into online. Map courses to existing qualifications. Keen to explore synergies. Interested in iteratively building and trialling opportunities.

Associations. Regions. Industry Bodies.

Funding sources/grants?

Bushfire recovery plan - enabled funding for short course in the Adelaide Hills.
Riverland - capability funding enabled local short course delivery.

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What are the reasons and benefits of these partnerships? What's in it for everyone involved?

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What are the reasons and benefits of these partnerships? What's in it for everyone involved?

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Why UofA? Why Adelaide? Why South Australia? Why Australia?

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Why UofA? Why Adelaide? Why South Australia? Why Australia?

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Why online? Why self-paced OR why blended?

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Why online? Why self-paced OR why blended?

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Award programs moving online ....... first 4 x courses.
LEI to enable.

Learning gaps in hospitality businesses - depended on people teaching each other, but now these skills need to be taught from elsewhere. A lot of small businesses with poor business skills faced with problems they need to solve (i.e. I want to go to UK to export, I want to increase direct consumer, I need people with basic sales skills in my cellar door).

Talking to businesses about improving their business. Not about getting a qualification (although this may be a value add as a result of doing a course).

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What products make the most sense for the market?

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What products make the most sense for the market?

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Product Map to pitch to industry, both domestically and internationally. Businesses who are facing challenges.

Bite sized "updates" for graduates/professionals in the industry.

Draw from traditional face to face programs (Grad Cert, Dip, Masters) - online version available for those who cannot attend in person.

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Fully online Grad Cert content could easily be repackaged into MCs.

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What do we need to have in place in order to realise success?

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What do we need to have in place in order to realise success?

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Funding source?
Market insights / intelligence from the industry - Wine Australia

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Food and Wine Industry - locally and globally.

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Food and Wine Industry - locally and globally.

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POTENTIAL MARKET RESEARCH
Wine titles - database of wineries across Australia. Training needs across winery businesses across Australia. Have a look at panic points.

Vintuition insights - pre-revenue start-up; anecdotal business need - they need to sell more wine direct to consumer. Core viability issue.

The problem being solved - their staff don't have the skills they need to sell more wine, more often, for more money. Provide the skills to enable their staff to do this. Skills gap - expectation of the modern wine producer.

"Moving Booze and Food"

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Prospective students course design preferences.

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Prospective students course design preferences.

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70% existing students self-funded.
Family farm organisations want to understand the rest of the industry, or want to transition to another part of the value chain.
Flexibility for students/pathways into Grad Dip/Masters.
Alumni - new short course topics derived from new topic areas.
Could offer a range of short course topics/opportunities to employers.
Businesses need just-in-time, short format learning, to help improve their businesses.

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Wine titles - database of wineries across Australia. Training needs across winery businesses across Australia. Have a look at panic points.

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Test the market response to topics.

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Regional Study Hub commonwealth funding?