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a few minutes each to tell us briefly about their businesses and maybe their personal history

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sticky notes
colour pencils / sharpies
big sheets of paper

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for the local business owners what's the key elements of the area RB

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for the local business owners what's the key elements of the area RB

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example: if you had to represent E&C with one word what would you say?

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who they want to attract to the area

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map out the unique things about E&C that is not shown on google map

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What they might like for the logo

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simple presentation with the question being asked

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visual traits / colours / sound / anything that is unique from E&C

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so people feel more comfortable talking to us and it doesn't feel like an interview
"How are you feeling?"

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other than hospitality business, what other business are in the area

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- information about the other communities in the area
- key message they would like the visual identity to communicate
- information about their businesses, how it used to be, what it is like now etc

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Overview of the structure of the focus group (once we figured out the structure)

Short intros of ourselves
Name,  profession - a personal memory of E&C

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What elements do you think should be included on the identity — graphic elements, colours, ...

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how would they describe the area — overall feel

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To see Elephant & Castle through their eyes RB

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To see Elephant & Castle through their eyes RB

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togather unique perspectives about E&C from the local business owners.

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feelings / emotions / stories / relationships / bondings about the neighbourhood

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What's the narrative they want for the area

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Is there anything you need to prepare in advance?

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Is there anything you need to prepare in advance?

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What research questions/approaches could you take to achieve this?

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What research questions/approaches could you take to achieve this?

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What are the key things you’d like to get from the focus group to support your design development?

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What are the key things you’d like to get from the focus group to support your design development?