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What are the challenges and opportunities for NFTs and the utilization of video games in the luxury fashion sector?

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How Indian luxury fashion is being transformed with the help of AI and VR

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Add title here after you've refined and updated it...

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A look in the future of Fashion Print Magazines - For fashion brands marketing digital natives

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How the integration of blockchain within the supply chains of the luxury fashion industry coincides with Gen Z's demands and values.

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Aim: The aim of this research is to investigate the impact of the presence of Digital Fashion through AI and VR technology in India and understanding and analyzing the correlation of acceptance of digitalization, engagement and values on purchasing behaviours in the vast luxury industry.

Objectives:
1.To understand the purchase intention, technology acceptance and reaction to AI and VR in luxury retail.
2. To critically evaluate consumer behaviour through their values and engagement in institutions in relation to AI and VR.
3.To explore the awareness, interaction and acceptance to change towards virtual fashion is present in a developing country.
4. To formulate research recommendations for Indian luxury fashion brands on managerial aspects after understanding drawbacks and limitations present in AI.

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Aim: The aim of this research it to explore how Gen Z's demand for sustainability and transparency may lead to further adoption and integration of blockchain within supply chains and to investigate the impacts this will have on the luxury fashion industry.

Objectives:
1. To identify the key integrable features of blockchain, with of focus on supply chains, and to critically analyze Gen Z's current attitude towards blockchain.

2. To investigate and critically analyse how luxury fashion businesses’ supply chains are operated and identify their current transparency and sustainability practices and objectives

3. Data sets will be extracted from survey and will be critically analyzed to further classify Gen Z's attitude towards blockchain and cryptocurrency.

4. To critically analyse current the views and understandings of blockchain experts and identify the key findings / commonalities that are relevant to supply chains.

5. To provide recommendations for the adoption of blockchain for supply chains within the luxury fashion industry that are better in line with Gen Z's values and demands.

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Aim: The aim of this research is to investigate the effectiveness of print fashion magazines in the digital world as marketing tool towards digital natives.

Objectives:
1. To investigate the use of advertisement on fashion print media before the digital innovations.

2. To analyse the current relevance fashion magazine have as communication channel for digital natives.
3. To determine whether print media advertisement is still a good investment for luxury brands

4. To offer recommendations on the future of fashion print media and new ways to attract the new generations

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Aim:
The aim of this research is to investigate the attitudes and driving factors that influence the application of AR technology in luxury brands offline store in the Gen Z customers.

Objectives:
1. shopping experience
2. values
3. perceived usefulness

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Aim:

Objectives:
1.
2.
3.
4.

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Quantitative ideas -
What?
1 survey - 150 to 200 individuals
Who? actively involved in purchase of indian luxury
Survey - All gens

Qualitative ideas -
What? Semi - structured interviews
Who?  individuals on LinkedIn, CEO's, CFO's, luxury industry individuals in Indian fashion, reclaimed names

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Quantitative ideas -
What?
Who?

Qualitative ideas -
What?
Who?

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Quantitative ideas -
What? Online Survey
Who? Gen Z

Qualitative ideas -
What? Face to face interview
Who? Gen Z

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Quantitative ideas -
What? Survey
Who? To Generation Y and X

Qualitative ideas -
What? Interviews
Who? People from print and advertisement industry

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Quantitative ideas -
Survey
Gen Z

Qualitative ideas -
1 - 1 Interviews
Crypto / Blockchain experts

Focus Group ?
Gen Z

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Reasons behind Vogue magazine’s continued significance in the digital era.

Sub-heading:

A study on the Gen Z and Millenials of the UK fashion industry with a focus on their buying behaviours.

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Aim:

To investigate the significance of Vogue magazine to Gen Z and Gen Y through the prism of consumer behaviours in the technologically-advanced UK fashion industry.

Objectives:

Objective №1:

To discover the extent to which Vogue magazine is appealing to the two largest generations on earth - Gen Z and Millennials with regards to the digitization and shifting consumer needs.

Objective №2:

To investigate how the reasons behind purchasing a Vogue magazine shifted across decades.

Objective №3.

To critically assess the current demand for a Vogue magazine by Gen Z and Gen Y and the reasons for it.

Objective №4.

To explore the future of the printed version of Vogue with regard to digitization and shifting consumer needs.

Objective №5.

To recommend the ways Vogue magazine could stay agile and significant to younger fashion consumers in the continuously evolving fashion industry.

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Quantitative ideas:

What? 2 surveys
Who? 75-100 Zoomers & 75-100 Millennials

Qualitative ideas:

What? 4 semi-structured interviews
Who? TBD

Ideas:
a. A person from Vogue
b. People from the fashion business
c. Fashion students from different courses at LCF (management, marketing, pr & communication)

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How the crypto community is transforming the culture and consumption of luxury fashion

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The aim of this research is to investigate the impact NFTs have had on fashion and the future of crypto and its impact on brand engagement and customer experience.

Objectives:
1. To explore the crypto community's current role in fashion and how this has evolved

2. To critically analyze customer’s hedonic and utilitarian values in relation to digital fashion, crypto, and NFTs (survey)

3. To evaluate the effect of crypto and NFTs on consumer's brand engagement and purchase intentions

4. To explore the opportunities for the crypto community in fashion culture (interviews)

5. To develop research recommendations on the use of crypto and NFTs by luxury brands

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Quantitative ideas -
What? Online distributed survey
Who? Millennials and Gen Z in fashion and in crypto

Qualitative ideas -
What? Interviews, not sure how many yet
Who? Carl Roegind, CEO of Kasta, a peer-to-peer (P2P) crypto payment app that allows users to easily send and receive crypto free of charge.

Other interviewees will be found through sourcing, persons from crypto community is coveted as well as persons involved in NFT's and fashion

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METHODOLOGY:

-The findings are based on (i) a literature review of previously known advantages and disadvantages (ii) the application of theories to analyse the true motives to engage in the practise, and (iii) an actual examination of respondents through quantitative and qualitative research, targeting Gen Z, who are a)interested in or have already purchased NFTs; b) people who play  or have interacted with video games in the past and c) people working with NFTs applied to digital art.

Quantitative research:

What: Online distributed surveys (at least 200 respondents ideally)
Who? Focusing mainly on Gen Z, but also will include Millenials, who have an interest in fashion and in NFTs and video games. / People who have purchased/created NFTs

Qualitative research:
What? Semi-structured Interviews
Who? To interview experts and people who are knowledgeable about the creation of NFTs. (should I interview people who are playing video games as well?)

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Aim: This projects aims to investigate and provide understanding of the potential of non-Fungible tokens (NFTs) and video games when utilized within luxury fashion brands and evaluate the opportunities and challenges within these innovations.

Objectives :
·       To identify the transformation towards the digital era in the high-end luxury fashion sector.
·       Explore Generation Z behavior and views towards NFTs and video games, when applied in luxury fashion.
·       To investigate the use of NFTs and video games within the luxury fashion market and examine the challenges and opportunities.
·      Propose future recommendations on the usage of NFTs and video games in the luxury fashion industry.