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DISNEY PARKS, EXPERIENCES AND PRODUCTS (1)

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https://www.canva.com/design/DAFSrlUa-U8/C0K1lxeC-aIhLoXJF8iOqQ/view?utm_content=DAFSrlUa-U8&utm_campaign=designshare&utm_medium=link&utm_source=publishpresen
Samuel Candel, Amparo García, Michelle Hernández, Laura Illán y Laura Pérez

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Check out this presentation designed by Michelle Lozano.

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Netflix Presentation; team names inside.

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Netflix Presentation; team names inside.

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https://www.canva.com/design/DAFRX94Y0f8/5UyyHOBO3-kBsKBqSt3F9A/view?utm_content=DAFRX94Y0f8&utm_campaign=designshare&utm_medium=link2&utm_source=sharebutton

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https://www.canva.com/design/DAFRX76VyBE/Hf1_ny6xOLpb68pm1782EA/edit#

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Login to access and create your next design.

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Focus group: Valeria Armijos, Alicia Benavides, Carmen Sanchez, Virginia Serrano, Ana Fernández

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Focus group: Valeria Armijos, Alicia Benavides, Carmen Sanchez, Virginia Serrano, Ana Fernández

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-How often do you go to ECI?

-When was the last time you went  to the Corte Inglés? And did you buy something when you were there?

-What is your perception of the brand?

-In based of your answers, could tell me why is the reason you don't go that much to ECI?

-And finally, what do you think ECI could do to make you go more often?

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Laura Illán, Laura Pérez, Michelle Hernández, Lidia Torres, Samuel Candel y Amparo García 

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Laura Illán, Laura Pérez, Michelle Hernández, Lidia Torres, Samuel Candel y Amparo García 

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1. How often do you buy clothes in el Corte Inglés?
2. Could you describe the corte ingles’s clothes in one word?
3. Have you seen any advertising about el corte ingles lately?
4. What are the advantages of buying in this store?

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Scream (1996) - First 5 Minutes (Opening scene)

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Focus Group- Ana Morales y Miriam Huerta

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Focus Group- Ana Morales y Miriam Huerta

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Do you know "Corte Inglés"?

Have you ever purchased closing items for them? If you have, was for you or for some else?

What brands did you purchase more often in the store "Corte Inglés"?

Why do you choose to shop in Corte Ingles?

What is your opinion about the quality and the price of the brands that are in Corte Inglés?

The type of advertising that the store has, what does it transmit to you?

Did you consider "Corte Ingles" a store for young people? Why?

If you can change anything about the brand, what it would be?

In the case Corte Ingles implement this new modifications, would you start buying more often for the store?

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FOCUS GROUP EL CORTE INGLES Alejandro Marinez Cristina Lopez Victoria Alenda

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FOCUS GROUP EL CORTE INGLES Alejandro Marinez Cristina Lopez Victoria Alenda

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1. When was the last time you went to El corte inglés moda joven floor? Did you buy something? If so what was it?
2. If you think about el corte ingles moda joven how do you imagine the style and the price range?
3. What do you think about the distribution of the store? Do you think it's hard to find the articles you were looking for?
4. Have you ever tried to buy in the online shop? What do you think about it?
5. Do you feel attracted or interested by their advertising?

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Focus group - Catarina, Sofia, Maja, Zara

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Focus group - Catarina, Sofia, Maja, Zara

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Do you shop at El Corte Ingles? And if not why?

What do you shop there and what you don’t shop there? And why?

If you would not shop at El Corte Ingles, where would you shop and why?

What would you change in the shopping experience at El Corte Ingles?

What would you think would make your shopping experience better?

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Prototype of olive oil concept to Kalamara

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Ana Barqueros, Ana Fernández, Sara Grisales, Rocío Ortuño, Nerea Puche

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Ana Barqueros, Ana Fernández, Sara Grisales, Rocío Ortuño, Nerea Puche

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Ana Barqueros, Ana Fernández, Sara Grisales, Rocío Ortuño, Nerea Puche y Virginia Serrano.

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Ana Barqueros, Ana Fernández, Sara Grisales, Rocío Ortuño, Nerea Puche y Virginia Serrano.

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Samuel Candel, Amparo García, Michelle Hernández, Laura Illán, Laura Pérez, Lidia Torres

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Samuel Candel, Amparo García, Michelle Hernández, Laura Illán, Laura Pérez, Lidia Torres

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Julia Lucas, Alba María García, Valery Lemanov, Marta Torrecillas.

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Julia Lucas, Alba María García, Valery Lemanov, Marta Torrecillas.

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Sofia Lopes, Catarina Caçador, Casilda Hernandez

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Sofia Lopes, Catarina Caçador, Casilda Hernandez

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Sofia Lopes, Catarina Caçador, Casilda Hernandez 

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Sofia Lopes, Catarina Caçador, Casilda Hernandez 

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weaknesses:

Expensive products- the products are more expensive than the ones of their competitors

Very restricted target consumer- products targeted more to adults

Bad online service -

Marketing strategies:

Gift cards when you spend a certain amount- you spend 30€ and you receive a 10% discount

A personalized floor just for kids- everything they sell for kids is sold in one floor as well as a place for them to play in.

Create a "library coffee shop"- is going to attract young people, (they go there to study and have a cup of coffee or just meet their friends)

Increase the budget on the "online service" area- to evolve it

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Gráfico Circular Mapa Mental a Líneas Colorido Fondo Oscuro

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WHAT CAN I HELP YOU WITH?
FORMER, CURRENT, POTENTIAL COSTUMERS
APPLY FOR CREDIT CARDS
SEVERAL= SO MANY
PURCHASING POWER
INVEST(MENT)
BANK ACCOUNT
DEVELOP NP CONCEPT
ATTITUDE TOWARDS

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EXERCISE 3a
1. An organisation can decide to conduct a market research for know how their customers will receive the new product.
2. Our experience is good, but in some cases it's boring cause the surveys are very long. No, we never conducted market research for an organisation, but for university projects we do. When we use apps of hospitality, delivery food or others services we were being asked to take part in a market research.

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3a) A organisation must conduct a market research when they need to know about the needs of the customers.

In 2021, we both participate in "Focus Groups" we don´t like the experience, because it was online and we don´t have the oportunity to talk face to face with the customers.

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CLASS 18 oct Ana Fernández, Nerea Puche, Virginia Serrano, Rocio Ortuño

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CLASS 18 oct Ana Fernández, Nerea Puche, Virginia Serrano, Rocio Ortuño

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P.39 3 a
1. when they need to know in which market they can show a new product and they need to do a market research. For example they have to investigate about their competition, customers, objetives in market...
2.
- We haven't done any research in market professionally however we did it in class work. But as customer we research about the products, price, organization, recommendation from influencers
- Yes, at university we have received any surveys for help classmate for example in their final degree project.

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Aurora Abellan , Alicia Benavides, Carmen Sanchez, Valeria Armijos

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Aurora Abellan , Alicia Benavides, Carmen Sanchez, Valeria Armijos

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Agency answer:
Based on the analysis we see that the enterprise is focused on a female target. This one is very loyal to the brand so we can take advantage of this by doing a campaign where both genders are shown.

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An organization should conduct a market research when it needs current information about the necessities of its customers.
A few examples would be:
- Wants to lunch a new product.
- Going to do a rebranding.
- New strategy of communication.

In conclusion, every new step for a business need information to act according to new objectives, never forgetting the mission and vision of the brand.

Our experience in market research was always from the side of a customer; filling out survey, giving an opinion on a selling portal (Amazon, SheIn, others) or rating a service after it’s conclusion.

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3. a)
- The organization decided to conduct market research when they decided the product and the target.

- In our second year of the degree we did an investigation about Vietnamese restaurants and the possibility of opening a restaurant in the Región of Murcia. No, we haven’t conducted market research for an organization. Sometimes we evaluated apps.

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3a
1. An organisation might decide to do a market research when they want to open their market to a new segment or a new target.
2. As a consumer we've done a market research to buy important/expensive things such a mobile phone or a computer. we were focused on comparing prices and models in different websites and shops.

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Ana Barqueros, Ana Fernández, Sara Grisales, Rocío Ortuño y Nerea Puche

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Ana Barqueros, Ana Fernández, Sara Grisales, Rocío Ortuño y Nerea Puche

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Brand: The fundamental values of McDonald’s are “to be the favorite place and form of eating for its customers”. This forces them to  direct their efforts and resources to fully satisfy consumers every time they visit the restaurants. They manage to reach this objective by developing four basic principles that reflect the company’s philosophy: Quality, Service, Cleanliness and Value or Affordability.

The opening will begin in Iceland following the brand philosophy’s and being respectful of the social and gastronomic culture of the country. As has been implemented in other countries such as China and Japan, these being an example of success. China with its hamburgers and products focused on the use of organic and sustainably grown food, continuing the country’s healthy trend, or the hamburgers of fish in Japan, also called Ebi Filet-O.

Product: The product to be launched will be healthy hamburgers, that is, they will have a reduction in salt, saturated fats and levels of nitrites and nitrates in meat products, or animal fats will be replaced by vegetable oils.

Price: The costs  of the product, once we have standardized them in Iceland,  will vary and depend on different factors such as the new market, customs, how the product has been adapted to the new country, packaging, taxes, and costs associated with risk change.  This variation in the cost of the products favors their adaptation to the new market in which they have being incorporated and that they will obtain good feedback from consumers.

Placement: In Iceland there has been no McDonalds since the 2008 crisis. Actually they propose an option to open again and it is a good opportunity to adapt this chain in the country with products according his gastronomy or healthy food too, for example in Japan there are many fish burgers. In Iceland we could put lamb or cod burgers.

Promotion: Since there has been no McDonald's in Iceland for more than 10 years, it will be quite easy to promote this brand due to the novelty it will bring to the country.

The promotion and advertising channels will be mainly through television and social media. As these are the two media that nowadays reach the most people, specifically the target audience. The new establishments will be promoted, as well as the initial offers or discounts that will be promoted to encourage people to buy.

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The concept that we decided to present today is about the Mediterranean diet, especially the oil of this diet.

The Mediterranean diet is a healthy alimentation plan which helps to prevent cardiac illness and is famous for the benefits it produces for the health. This diet is composed of organic aliments like fruit and vegetables so it's ideal for people worried about health.

We decided on this concept because in the United States the majority of people eat fast food and we want to differentiate our product from the rest so we think this is the right way to do it.

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Historia Instagram Comida Minimalista Turquesa

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Andrea Molina, Alfonso Rubio, Julia Aguado

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Andrea Molina, Alfonso Rubio, Julia Aguado

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PROPOSAL

An: As you can see, I followed the idea of tradition by the shape chosen for the bottle. It also includes a hand-made drawing that represents an olive tree branch, with a color palette where green predominates, a fact that represents the tradition of the land through a minimalist design along with the brand’s own slogan. For the design of the name of the brand I have used a regular typo and for the slogan, an italic typography.

FEEDBACK

A: Julia what do you think about the shape of the bottle?

J: I particularly like it because it´s not as the bottles that I am used to see.

A: Yes, I agree but it can also have a negative impact because sometimes customers might refuse to buy modern packings.

J: That´s true. And what about the typography used? I think I would choose a different one.

A: I would keep the one used for the slogan but the one used for the main name doesn´t suit to me.

J: What I really like is the drawing included in the bottle because it is hand painted and it gives a personal touch to the design.

A: I totally agree with you. The drawing is beautiful. What would you recommend changing?

J: Apart from the typo we talked about before, I would include in the packaging a dispenser to make it easier for the consumer to use.

A: That would be something that the consumer would love to have, I have no doubt.

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Valeria, Alicia, Aurora, Virginia, Nerea y Carmen

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Valeria, Alicia, Aurora, Virginia, Nerea y Carmen

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KALAMARA...
Travel to Greece without moving from your kitchen

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Andrea Molina, Alfonso Rubio, Julia Aguado

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Andrea Molina, Alfonso Rubio, Julia Aguado

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THE CONCEPTS.
Exercise 7A    1-2-3

Kalamara´s Olive Oil, shown in exercise 6, which is made and sold in Greece, has similarities in terms of design with Concept 2, shown in exercise 7. They both are sold as a traditional product that come from craft culture.

In terms of language, one is sold in Greece (that's why it's written in greek) and the other is sold internationally (so it's written in English).

Concept 1 from excercise 7 it's similar to the one above in terms of the design of the bottle but Concept 1 alludes to the touristic culture from Greece, as a way of attracting international customers.

We would choose Concept 2 as the best packaging, it has a distinction among the others. Despite offering the same product, Concept 2 shows more elegance and a higher-class target audience. Black is perceived as power, authority or strength, values that the brand might want the customer to relate to the product.

Olive oil is an expensive product so we could say that according to the brief, both concepts achieve the goal of becoming more International due to the use of English in the table and they follow greek tradition (shown in the typography use in Concept 1). Concept 2 follows the target described in the brief better than the other because apparently, it shows a product with higher quality. We can suppose this because of the palette used for the packaging, the design of the bottle and the typography. It has a distinction among the others.

7C.
1. Greece
2. a beautiful blue sea and white village
3. a Greek style font
4. a more traditional-shaped bottle
5. something a litttle different
6. much more contemporary
7. the slogan "Old world flavors for the new world"

7D.
1. They both prefer Concept 2 - typo
2. The shape of the bottle
3. The slogan
4. There is no hard critique

7E.
1. J
2. F
3. G
4. H
5. A
6. C
7. D
8. E
9. B
10. I

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1. The first  bottle and the second have a different concept but a similar packaging and the third bottle and the first have the same concept but different packaging.

2. No, because in the concept one the packaging  is more female and it seems cheaper than it should be. And about the concept two the packaging seems more masculine but achieves with the expensive appearance.

3. With the first one the concept is oil from Greece because in the imaginary appearance typical elements of Greece like arquitecnocial elements and a typical greece town.

With the second one the concept is bring the tradicional to the new world

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Amparo García, Michelle Hernández, Laura Illán, Lidia Torres 

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Amparo García, Michelle Hernández, Laura Illán, Lidia Torres 

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EXERCISE 6 - PAGE 35

1. We think that this product is appeal to the target market because is the typical package of olive oil bottle in which they can see the origin of the oil and they use green bottles. This color represents the real color of olive oil, so they feel the product more natural.

2. The world is constantly changing, so the bottle can be more attractive and current. The target market think that the olive oil is the healthiest oil to consume, so we can use this characteristic to attract more people by changing the bottle. Depending on the country, the language of the label must change and use the local language. People can't understand the logo because the tipograhy and the language are difficult to read, for this reason we will choose another type of letters. On the other hand, we will select another form and color of the bottle. Our bottle will be lower, wider and black to preserve the properties, the flavour of the product and highlitght the text on the label. As for the consistency of message, we think that is correct and we don't change it cause is explaining the origin and why "Kalamara" is the name of the product.

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Exercise 7
1. We think that the first bottle is similar to the bottle in exercise 6 because they have the same bottle colour and they make refferences of grece like the typography, images... we think they have the same vibe.

2. In the brief in exercise 5b they say the glass needs to be dark to protect the delicate oil. We thing the concept 2 is better as it is completely black, which is better for the oil, and also looks and feels more expensive and better quality.

3. As there are different types of olive oils with different qualities, the company is making the concept 1 for cheaper olive oils that are used for cooking and are targeted to a bigger audience, and concept 2 for more expensive and tastier olive oil that is meant to be used in high quality dishes for higher income public.

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Ana Fernández, Ana Barqueros, Sara Grisales y Rocío Ortuño

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Ana Fernández, Ana Barqueros, Sara Grisales y Rocío Ortuño

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1) The first concept is similar to the one in exercise 6, but the second concept isn't similar to the one in exercise 6 because the bottle has different color, form, etc.

2) In the second concept the agency has follow the brief because they use dark glass bottle. Also iIn the second concept on the label it says "new world" and in the first concept it says "for the old country".

3) In the first concept  you can see the aesthetic that is more traditional, the letters are more classic, referring to the greek letter. However, in the second concep the bottle is black, with a more modern design, for people with more money and the letters are more elegant.

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exercise 7
1. The first concept is similiar to the one in exercise 6 because the bottle follows the same aesthetic with the greek letters, the color green and the pictures.

2. The agency has follow the brief in the concept 2 as it is a dark glass bottle to protect the oil from the sunlight.

3. The first one is for the european market and the second one is for the american market. In the concept one they want to follow the european style using a green bottle, which remains to the olive color. It also reminds to the stereotype fo Greece. However, with the second one they want to focus on making it attractive to the american target.

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Alejandro Martínez, Cristina López y Victoria Alenda

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Alejandro Martínez, Cristina López y Victoria Alenda

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NIKE MARKETING

Nike is a multinational company from the US that designs, produces and sells athletic apparel, footwear, and accessories as well as equipment. It was founded in 1964 and owns other brands like Nike Jordan or Converse.

MISSION

The mission Nike has is to create innovation that will inspire every person to become an athlete. They want to expand human potential and make a positive impact.

VISSION

Their vision is to be an inspiration for athletes, who they consider everyone can be. They also want to encourage sport to be a daily habit.

VALUES

Their main values are doing the right thing, supporting athletes and potential professional athletes, serving as an inspiration, teamwork.

PRODUCT

Nike has a lot of different products. They offer from very generic products like clothes and basic shoes to very specific products like sport accessories and equipment. Although their vast selection of products, they get their main revenue from selling sports shoes. They also have casual shoes for everyday use.

PRICE

Nike uses both value-based pricing and premium-based pricing. They compare their products to others in the market and price them according to what they have seen, and then see what costumers are willing to pay so they can increase their products over time, using also celebrities to promote it, which can be related to this premium pricing.

PLACE

Nike owns thousand of stores around the world. It is also present in retail stores as El Corte Inglés, because people like to buy these products physically. It also has outlet stores where they offer discounted products, and they are available online in their own website and in other shopping websites like Asos.

PROMOTION

Nike uses various types of promotion for the brand. Firstly, they use sponsorships with famous athletes and celebrities, and have Nike partners like Cristiano Ronaldo. They also make advertisements that go on different media like tv or social media. They use other minor strategies like partnering with smaller teams like university teams in the us, sporting events and charity work.

Something to highlight is the use of their slogan “Just do it” across different platforms, like hashtags in social media.

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Andrea Molina, Alfonso Rubio, Julia Aguado

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Andrea Molina, Alfonso Rubio, Julia Aguado

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EXERCISE 5, PAGE 34.
A
1. World fine foods´main objectives are to become more International developing a message able to achieve it, receiving some feedback by creating a brand identity for the campaign.
* diversifying the strategies

2. About the target audience we should know about their age, sex, lifestyle, social-economic range, where they belong to...
- Demographic, cultural, socio-economic, geographic, psychographic

3. We could say that they are interested in keeping their origins throughout the traditional manufactured oil. You pay what the quality requires.
* Brand identity
* Quality

B.
1. E.           5. H
2. C           6. F
3. D           7. G
4. A           8. B

C.
40s
between
evenly divided 50/50
about 1/3

E.
d, f, g, e, c, a, b, h

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Nocilla has selected a standardization strategy,  considering that its market is global and they needn’t change its products for different countries.

On the other hand, we have decided to make an adaptity strategy in EEUU, the country of processed foods. Our strategy is based on the 4 marketing mix variables,  which are: product, price, place and promotion.

In the first position, PRODUCT.

Nocilla is a chocolate cream which is produced in Spain. It's similar to Nutella, but it’s more healthy because Nocilla doesn't use palm oil.

Second position, PRICE.

Usually, in the origin country of the product they cost around 3€, but if we sell in the EEUU, it will need to raise the price because Nocilla must pay the arancels of importation products into the country.

Third position, PLACE.

Principally, Nocilla sells its products in different supermarkets in Spain, so we decided to continue with that decision for our adaptive strategy.

Finally, PROMOTION.

Spanish people remember the famous jingle of: nocilla milk, cocoa, hazelnuts and sugar. We decided to translate this jingle to the american market to intensify the idea that the product is made up with natural and healthy products like cocoa, milk or hazelnuts.

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Aurora Abellán, Valeria Armijos, Alicia Benavides, Carmen Sanchez, Virginia Serrano

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Aurora Abellán, Valeria Armijos, Alicia Benavides, Carmen Sanchez, Virginia Serrano

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The brand and  values:

Brand:

DON SIMON was founded in the early 1980s. At that time, the most commonly used packaging for table wine but nowadays DON SIMON is not only for  wine, but also a brand of juices, nectars, gazpacho, sangria, summer red, broths, vegetable drinks, creams or veggies and smoothies.

Values: Some of the most important values of the brand are quality, innovation, trust and price.

Mission: Their mission is to offer the best quality at the best price. This is achieved by selling quality, natural and healthy products.

Vision: Their main vision is to be the global leading spanish company in the elaboration of sustainable production of quality food and drinks. Other visions are to be known for their commitment to the environment and to offer the best products within everyone's reach. They achieve this by placing the consumer in the middle of their activity and by making sure that the products are available with an affordable price.

affordable price.

Price:

Don Simon works every day to democratise its products and is focused on quality.

The prices of Don Simón products in Spain vary according to the type and quantity of the product. We can find very cheap prices in physical shops for both juices and wines, ranging from €1.10 to €2.55 for 1L or 1.5L, while in Don Simón's online shop we can find prices from €8 for natural juices and vegetable drinks to €24 for the brand's wines, which come in packs of 6, 24 and 30 units.

Meanwhile, in countries such as Sweden, a bottle of wine can cost €6 in a shop while in restaurants it can cost as much as €45, determining the purchasing power of the country.

That’a why, In order to standardise the company, prices will be determined depending on the quality of life in this country and the prices of its competitors.

Product:

It will sell the same products that are marketed in Spain, pointing out that these are much more natural and healthy compared to its competitors, it will also make sure to have the best quality products at an affordable price. Always taking into account the lifestyle of the country.

Placement:

It will be sold in supermarkets close to the population where they go to buy their daily groceries, which would be the equivalent of Mercadona, Carrefour... and also in bars/restaurants that ask for fruit juices or any other product sold by our brand.

Promotion:

The main promotional channel will be the Internet through platforms such as Youtube, Twitter and social networks, transmitting the message that Don Simon is the most natural and with two types of slogans: "Don Simon takes care of you" and "Don Simon, is the difference clear?” The latter slogan will be used more for visual media where an advertising spot can be used to better reach the consumer and always with the message that Don Simon is more natural than its competitors.

Also, we would adapt the jingles to the languages of the different countries.

Another way of promotion is to offer free samples of our products in supermarkets and on the streets.

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Samuel Candel, Michelle Hernández, Amparo García, Laura Illán, Laura Pérez y Lidia Torres

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Samuel Candel, Michelle Hernández, Amparo García, Laura Illán, Laura Pérez y Lidia Torres

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VALOR
Our objective is to re-introduce Valor to the Korean market, more specifically, the Huesitos chocolate bars. For this, we will have to adapt the product to the taste and demands of the country.

Product: The selected product is Huesitos because it's a well-known chocolate bar in Spain and we think that it can catch the attention of a foreign market. Our product would introduce a new line of matcha flavor “Huesitos”.

Price: The price of the package of 10 units would be 10000 KRW which is equivalent to 7€, more expensive than Spain because we need to think about the different fees like exportations. This price is based on the cost of typical chocolate bars in Korea, which have a price of 6300 KRW (4 '55€) to 11 500 KRW (8’29€).

Promotion: Regarding the promotion, packaging should be made different from other countries such as Spain, adapting to the Korean public to keep their attention. The packaging would be more colorful, being able to include the photo of any cartoon.

Placement: Huesitos is exported in more than 60 countries through gourmet channels and Duty Free. The main markets that they export are EEUU, Colombia, Canada and Philippines. Huesitos can be found in different Korean supermarkets being the most famous E-mart, Lotte mart and Homeplus Mart, the last one is famous for its big number of groceries at affordable prices.

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Ana González, África Cáceres, Victoria Ruiz, Antonio Gabarrón, Carolina Martínez and Camilo Saiz

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Ana González, África Cáceres, Victoria Ruiz, Antonio Gabarrón, Carolina Martínez and Camilo Saiz

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BRAND: MERCADONA. This supermarket brand is almost the most famous one in Spain. Known for his private label, the diversity of the option and the prizes of them.

Product:  Product will be Hacendado’s brand, it is our brand which all people know for excellent quality and good price. Suppliers will be the same because we want to keep our essence. Something to highlight is that we have a lot of products without gluten.

Price: As we have already mentioned, Hacendado sells cheap products for all budgets without having to renounce the quality of the big brands. For example, in a product as basic as salt, we find that if we buy it from the Carmencita brand (Mercadona's supplier) it costs €2.08 for a jar of table salt, while if we buy it from the Hacendado brand in the same packaging and only changing the label, it costs €1.90. A small difference that is repeated in almost all their products.

Placement: As I once heard, "the philosophy of this company is very simple: Juan Roig believes that in every village there should be a mayor, a priest, a tourist monument and at least one Mercadona". With this statement, we can understand how Hacendado products are distributed throughout Spain..

Promotion:Unlike other supermarket brands like Carrefour, Aldi, Consum, Eroski… the brand does not invest a lot of money on expensive ads or a spread of product deals, but that its maximum promotion has come thanks to the feedback that people give about the products. Lastly, the best promotional action that Mercadona has done has been its famous jingle that only says its name and is very catchy

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-PRICE

Because the brand Ay Guey makes its products in an artisanal way, the prices on products such as accessories would be between 25 euros and jeans and t-shirts would be between 50 euros

-PRODUCT
Ay Guey can create, clothes: t-shirts and jeans, backpacks, jewelry, perfumes and covers for cell phones.

-PLACE
To position "Ay Guey"  within the market, the best option would be to put a physical store within the city's most popular shopping centers. In addition to having a striking decoration that attracts the attention of the customer, in this way they will be interested in the products and will be able to know the company.

-PROMOTION

The channels of promotion and publicity will be through the social networks of: Instagram, Tiktok, Facebook, Twitter and Youtube, in this way the target audience will be able to know about the brand in their preferred social networks.

In addition, at times or on the anniversary of the store, various promotions and dynamics can be made for customers to participate and take away products of the brand as a gift. this way the customer is interested in participating and can recommend the brand with family and friends.

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García, Gázquez, Yépez, Torrecillas, Lemanov

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García, Gázquez, Yépez, Torrecillas, Lemanov

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Brand: Cruzcampo.
The strategy would be an adaptation in Denmark. A country that has beer culture and low barriers to enter with new beer brands.

Product: Will be the same as the original.

Price: Depending on different per capita that holds the new market and including exportation, taxes, tariffs, import controls…

Placement: It would be sold in catering and hospitality stores, as well as in big surfaces like SPAR, Netto and Aldi that have an important popularity among the target.

Promotion: The principal idea is to adapt the primary Cruzcampo’s concept ‘embrace your roots’ and bring to this new market the idea of introducing something softer, more relaxed and enjoyable, just like the idiosyncrasy of Spanish lifestyle, to break in a good way the strong routine that exists in the northern countries.

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EX.C/D PG. 9
- CONSULTANTS/ CONSULTANCY AND TRAINING BUSINESS
- FREELANCE/SELF-EMPLOYED CONSULTANTS (IN HOUSE=WITHIN THE BUSINESS RESEARCH)
- SALES TEAM
- BLUE-CHIP COMPANIES, CAR FACTORIES, BANKS;
GOVERNEMENTAL DEPARTMENTS, NGOs,
- OTHER TRAINING COMPANIES, THE INTERNET AND BOOKS

PAY IN ADVANCE
EVERYTHING IS AT STAKE

8a
EMPLOYER/BOSS/DIRECTOR/MANAGER/HEAD OF THE DEPARTMENT/CEO

WORKERS/EMPLOYEE
CONTRACT-GET A CONTRACT, PAY RISE/BONUS, WORK LEAVE, MATERNAL LEAVE
GET FIRED/SUSPENDED/ BR. SACKED
CLIENT (LAW)
CUSTOMER /KASTOME/
DEAL WITH/BUILD RELATIONSHIP

8B
EMPLOYEE/ANYONE WITHIN THE FIRM/MANAGEMENT
CLIENTS, SUPPLIERS, COMPETITORS, GOVERNMENTAL ORGANISATIONS
LOCAL COMMUNITY- MINOR INTEREST
TAKE INTO ACCOUNT (TENER EN CUENTA)=
BEAR IN MIND
GET A BENEFIT/PROFIT FROM
BENEFITTED FROM

8E
1. POWER
2. KEY
3. PRIMARY
4. SECONDARY
5. INTEREST

HAVE AN INFLUENCE/IMPACT ON
BE AWARE OF/ CARE ABOUT
BE INTERESTED IN/FOND OF/KEEN ON: LIKE

8F
FORMER/OLD
CURRENT/EXISTING
POTENTIAL
TOP NUMBER ONE PRIORITY
DEPEND ON

ACTUAL (FALSE FRIEND!): REAL NOT ACTUAL IN SPANISH

1. IN THE ... BUSINESS
2. PROVIDE A SERVICE
3. INVOLVED IN TEACHING
4. PUBLIC SECTOR ORGANITATIONS
5. BE KEEN ON DOING/ TO DO
(BE FOND OF DOING)

U-I
BUSINESS, MINUTE
I-U
SUIT(ABLE), FRUITS
PROVIDE A SERVICE
STAFF MEMBER-COWORKER/COLLEAGUE,

OVERVIEW/SUMMARY

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CONTROL/OVERSEE
NETWORK
DEVELOP/INCLUDE
FALSE FRIEND ASSIST(HELP) ATTEND (TO GO)
CARRY OUT RESEARCH
TEST/EVALUAT(ION)E/ASSESS(MENT)
FALSE FRIEND: SUPPORT (HELP/FOLLOW SB)
CAN'T STAND (NO SOPORTAR) HATE
--
3C

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Couldn´t
Shouldn´t
Must
Ought to

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I've heard these modal verbes: couldn't change, shouldn't pay for and could.

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Must
Shouldn´t
Couldn't

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Must
Couldn’t
Shouldn’t have

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Shouldn’t
Couldn’t
Must
Might
Ought to

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Must
Couldn’t
Shouldn’t have

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Must
Couldn't
Should

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Couldn’t change, shouldn’t have crossed, must

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Couldn’t
Shouldn’t
Could

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Must

Should

Couldn’t

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Ought
Should
Must
Shouldn’t have

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- Must
- Shouldn’t
-Couldn’t

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The perfect candidate to work for me should be intelligent, active, a person responsible, have team work skills, be creative and resolutive and participatory

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-Modal verbs-
I couldn't change
I shouldn't have crossed
how long must you pay

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modal verbs
must
couldn't
shouldn't

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I shouldn’t have crossed
How long must you wait for it
How long must you pay por it

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MODAL VERBS:
couldn't change x2
shouldn't have lost

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Shouldn’t have, must (pay), must (wait), couldn’t change

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I couldn´t change
Shouldn´t have crossed

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I have heard the next modal verbs: couldnt, should,

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According with this job, we’re looking for a competitive person. He or she must be polite, hard and team worker. The person has to know how to speak different languages, and has
technology and communication skills.
It's also important to be creative for do better advertising campaings.

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The perfect candidate should have the following skills:

Energetic

Organized

Responsible

Sociable

Working Person

Be a leader

Participatory

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Couldn't
Shouldn't
Must

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The perfect candidate for me must be intelligent, that he likes the cinema, theater , general culture… because I think that is very important that he should know a little things, he must be very creativity and I think that he should be restless. He should work hates and have habilities to comunmication with the business

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We think the perfect candidate should be communication skills and must know many languages. Also, the candidate should have a creative mind and a good planner.

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I think that this person should be organized, motivated to work, with a good actitud to learn new things and they must know how to work in team.

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My perfect person for this type of work should be employee and proactive

Thereby must be responsible person able to know how to work in group and we need creativity for succeed in this area

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The perfect candidate should be willing to work as a part of a team, someone who should be not afraid to work under pressure. At least he/she should speak two or three languages. Someone who is flexible and can afford to work 24/7.

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The perfect candidate has to have some abilities: he must to know idioms, operate editing software, be creative and resolutivo perdón and especially, be a good person, hard worker md polite.

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In my opinion the perfect candidate should be: organized, resolutive, honest, working, and creative. And shouldn’t be an aggressive person.

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The perfect candidate should be a hardworker person who really wants to contribute innovative ideas, has to like to work in group, knowing how to control his or her feelings with the workmates; also, must be a creative person able to solve problems under pressure

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According to me the perfect candidate must know marketing rules and business rules.

He/she should be a leader and open minded because he will go to work with a lot of type of people who thinks different and have different methods to work at the same project.

He/she must be able to work in group.

He may be gentle and charismatic.

In every situation if it is a problem, he/her must search the problem, determinate the cause and resolve it.

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My ideal worker must be an imaginative and creative person. Has to know how to manage design programs. Should how deal with stressed and be a resolutive person. And must be kind, professional and speaks at least two lenguages.

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For us, the perfect candidate should have the following characteristic:

-Hability to work in teams.
-Be a leader
-Be able to solve problems.
- Have good communication with the employees.
- Be kind.
- Be responsable.
- Be participatory
-Have studies.

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The perfect candidate for being part of this organization must be, first of all, motivated, we want people awake with plans of future and plenty of ideas to communicate with its team. Also, it has to have the necessary skils to stay here.

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That person have to be organized and he needs to talk in public without problem. Also he needs to be a nice person

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The perfect candidate for me would be a young person with a lot of creativity and desire to work hard. That person must be okay with flexible schedules, travelling and communicating in different languages. He or she must be fun to work with and nice, so we can have some drinks after work. Also, I value honesty and courage to share opinions and ideas that will be useful for the company. Finally, I am looking for someone who knows how to work with different programs as photoshop or Adobe Premiere.

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Requirements:
fluent talking
easy going person
business knowledge
informatic knowledge
B2 in different in more than one language

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María Rubio Hernández
My perfect candidate would have to be charismatic because it is importante to know how to talk in front if people and "persuede" them in some way.
Also the candidate must have a degreee in marketing or advertising. He should know work in groups and he can not be a stuborn person or an egocentric one because this is a job where all the opinions matter.

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Can’t be shy
Must speak more than one language
Has to know the organitation of the business
Should be fluent in public

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We need a person that knows his value, that knows who is, good and bad things to improve the bad ones and to work with the good ones.
He has to be a hard worker and competitive and team worker/team player.
He should be creative and open- minded

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The perfect team member. He or she must be punctual,a hard worker and able to contribute with innovative ideas and solve any inconvenient that might occur during a project. Must be able to work with other people, respect other opinions and points of views.

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We think the person should be organized, he or she should be able to work with others.
She/ He should be responsible, creative.
He/she needs to have communication skills

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In my opinion, that person needs to work in group, talk in public, be organized and have enough knowledge of communication

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READING: HOW TO GET YOUR WRITING PUBLISHED

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READING: HOW TO GET YOUR WRITING PUBLISHED

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https://www.proof-reading-service.com/guide/?page=10

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GUIDE TO ACADEMIC AND SCIENTIFIC PUBLICATION: How To Get Your Writing Published in Scholarly Journals

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PRS Proofreading and Editing Service PhD Experts • All Academic Areas • Fast Turnaround • High Quality GUIDE TO ACADEMIC AND SCIENTIFIC PUBLICATION: How

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FEEDBACK
PRONUNCIATION
/u/ -u- study /stadi/
choose-chose-chosen /chous/
focus /foukus/ /fokius/ fuck you

GRAMMAR
NO ARTICLE ''THE'' WHEN TALKING IN GENERAL: MEDIA (LOS MEDIOS DE COMUNICACIÓN)
SVO--> I LIKE MORE CREATIVENESS/ I LIKE VERY MUCH FOOTBALL
LIKE +OBJECT+ ADV--> I LIKE FOOTBALL VERY MUCH/MORE/THE MOST
COMPARTATIVE/SUPERLATIVE-->
1 SYLLABLE--> MURCIA IS BIGGER THAN MAZARRÓN
2+--> MAZARRÓN IS MORE BEAUTIFUL THAN MURCIA
ADJECTIVES +-Y (LOVELIER, UGLIER, UNHEALTHIER)*

MADRID IS THE BUSIEST CITY IN SPAIN.
BARCELONA IS THE MOST BEAUTIFUL CITY IN SPAIN.

LEXIS
CARRIER VS. DE'GREE (WORKING CARRIER-RETIRE(MENT)- HAVE A DEGREE/MASTER'S/PHD. IN ....

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What's your name?
How old are you?
Where do you live?
What do you do for a living?
Why did you choose to study this Degree?
What is your favourite part/field of it? Why?