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Select three successful social media campaigns which you can consider as inspirations. Analyze the characteristics of them

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Select three successful social media campaigns which you can consider as inspirations. Analyze the characteristics of them

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Design features

Purpose

Content creation

Pros / Cons

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Design features - Trump had a social media machine that could communicate and advertise specifically to a conservative audience through facebook.
Purpose - The purpose of the campaign was to advertise Donald trump to people and make them vote for him.
Content creation -  The campaign had a motto/catchphrase - "Make America Great Again". This gave the people who saw this a sense of responsibility for helping America by voting for him.
Pros / Cons - They had over 200,000 advertisements and could reach their exact audience through facebook's advertisements and their social media machines. However, this cost over 16 million dollars so a big budget is required.

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Design Features - It was a campaign designed by the Coca-Cola company to increase consumer interaction.
Purpose - The purpose of the campaign was to create a more personal relationship with consumers and inspire shared moments of happiness.
Content Creation - They changed the label of their bottles to someones name to make it more personal. They also have a hashtag: #shareacoke. This was trending a lot because of the success of the campaign
Pros / Cons - It worked very well with creating a more personal connection between the consumer and the producer. However it would have cost a bit to change the labels just like that and the bottles with names on it would make it so that it appeals to a very specific audience who have that name or know people with that name

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3 - 2019 MrBeast/Mark Rober Team Trees campaign

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3 - 2019 MrBeast/Mark Rober Team Trees campaign

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Design Features - A crowdfunding goal of $20 million organized by two youtubers with over 20 million subscribers.
Purpose - To spread awareness about deforestation and to help the issue.  Every one dollar donated they would plant one tree. The goal was to plant 20 million trees by the end of the year.
Content Creation - They made videos to their large audience promoting it and this spread word about it. The videos talked about the technology used to plant them, sometimes it was them physically planting the trees.
Pros / Cons - It promotes a good message while also making entertaining content. However not everyone can do something on this scale because it requires a large audience that is active, external support and a lot of skill, money and time to make something as effective as this