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Consists of the application of techniques belonging to neurosciences, in the field of marketing and that analyzes the levels of emotion, attention and memory

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Is the collective name given to the various marketing strategies businesses use within the tourism industry.

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Is the growing practice of branding that explores new ways to convey a brand identity to the public, creating all kinds of positive reinforcement

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It is the application of marketing techniques for the analysis, planning, execution and evaluation of programs designed to promote the acceptance, modification, rejection

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Is the component of marketing that uses the internet and online digital technologies, such as desktop computers, mobile phones, and other digital platforms and media to promote products and services.​​

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it is the marketing of products that are shown as environmental that are preferable over others.​

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Is a marketing strategy that connects all the different marketing channels and departments of a company. It emphasizes a unified and consistent approach to marketing, which can improve customer relationships and increase efficiency.