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The growth of K-pop music and its impact on Filipino youth is one Philippine pop culture topic I'd want to highlight in my Padlet. Since various Korean boy and girl groups have entered the nation's mainstream music industry, K-pop has grown significantly in popularity. Filipino fans, sometimes referred to as "K-pop stans," avidly support their preferred K-pop artists by creating local fan clubs, attending fan events, and posting on social media. Beyond just music, K-pop has an impact on the Philippines' dance forms, fashion trends, and beauty standards. Popular Korean singers' K-pop performances and fan gatherings are eagerly anticipated and draw huge groups of devoted admirers. Filipino K-pop enthusiasts frequently participate in fan activities, including fan literature, fan art, and dance covers, which add to the country's thriving K-pop culture. Ultimately, K-pop has an indisputable impact on Philippine pop culture today, influencing young Filipinos' entertainment tastes and having a long-lasting effect.

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Greetings! I am Marius Benedict Abalayan, a second-year psychology student, and I am in pursuit of my academics at Mapua Malayan Colleges Mindanao. I share various interests in aspects of Philippine pop culture. I really like listening to the local music scene, such as the IV of Spades, December Avenue, Ben & Ben, and other local musical groups and artists, as it really shows that our local artists are able to keep up with how music changes over time. Also, teleseryes such as "Ang Probinsyano" and "Ang Batang Quiapo" really entertain me as they serve as my pastime and the plot is just really savory.  Also, Filipino film industries like "The hows of Us" and "Voltes V: Legacy" on the GMA channel are amusing and enjoyable as they relate to modern viewers and bring back the classic cartoons that our parents may have watched. Beauty pageants, for instance, "Miss Universe Philippines" and "Binibining Pilipinas" are also some series that I find interesting, though I am not an immersive watcher compared to the folks in my house. Lastly, I seldom watch sports, especially basketball and boxing, but I am kept updated on what's happening in those matters.

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The Uses and Gratifications Theory is one hypothesis that may be utilized to examine the effects of the expansion of K-pop on Filipino popular culture. This idea holds that people deliberately select and use media to fulfill their own wants and aspirations. The idea contends that K-pop's appeal may be attributed to the satisfaction it offers to its admirers in the context of its effect on Filipino youth. Filipino fans of K-pop, for instance, could find satisfaction in the music's melodies, lively performances, and accessible lyrics. Also, as fans interact with other fans and participate in fan events, the sense of community and belonging that comes from being a member of the K-pop fandom may satisfy social and emotional needs. People may express themselves and explore their identities via the visual aesthetics and fashion trends linked with K-pop.

The agenda-setting hypothesis, which contends that the media significantly influences the prominence and relevance of certain issues and themes, is another factor to take into account. The media, particularly social media platforms, have been essential in magnifying the presence of K-pop and determining its impact on Filipino popular culture. The media have helped set the agenda and elevate K-pop to a significant subject in Filipino popular culture through the distribution of K-pop-related information, fan interactions, and coverage of K-pop events. K-pop has received widespread media exposure, which has increased its appeal, elevated it to the forefront of entertainment conversations, and influenced the entertainment tastes of the Filipino youth. In conclusion, several facets of Filipino pop culture have changed as a result of the rise of K-pop in the Philippines. According to the Uses and Gratifications Theory, K-pop helps Filipino fans' needs for music, social interaction, and self-expression. The agenda-setting hypothesis, meanwhile, emphasizes the media's part in increasing K-fame pop and shaping its influence on Filipino pop culture. These ideas work together to explain how K-pop has had a significant impact on the entertainment tastes, interpersonal relationships, and cultural manifestations of Filipino youth.

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                                            Part A

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                                            Part A