# data[].attributes.body
So What:
The reason behind this act of alienation from one's surroundings is curious

Now what:
I will find out the cause of alienation through reading and visual experiments, and express this alienation through visual language

# data[].attributes.body
How:
A really special visual look in a cute style

Why:
A fashion style that distinguishes itself from others through self-alienation is a hot trend in contemporary Japan and even around the world
Mainly among young female audiences

# data[].attributes.body
What:
A set of Lolita style clothes➕Hello kitty cute electric cooker

Who/when/Where:
cute japan collection(Japan)
Modern Japan

# data[].attributes.body
The original rgb format was converted to cmyk because it was to be printed as a booklet
Just finished adjusting the color and it's a little gray
So I turned up the color saturation
Then modify some local colors, hoping to print out more harmonious

# data[].attributes.body
The last page describes the delicate desserts that become leftovers. Consumer society When the last of our surplus value is drained, we become this useless junk for maggots to eat.

# data[].attributes.body
The picture depicts these exquisite pastries, which eventually become only a piece of cake for capitalists and ordinary men. We worry and chase all our life, just to empty our pockets to supply capitalists, to package ourselves into perfect commodities, to become a side dish for others.

# data[].attributes.body
The picture lists more images that can be trapped in the snack, in which there is no you and me, there is no your friends, relatives. This aesthetic requirement bothers many people to a greater or lesser extent.

# data[].attributes.body
The picture imitates the old newspapers, narrating in a pseudo-authoritative way the anti-moral and anti-common sense of the male gaze in the contemporary aesthetic of young women, and leads to another strict standard, age humiliation for women.

# data[].attributes.body
This image is also an advertisement, depicting a girl trapped in consumer jelly and a cute aesthetic cake roll. Embodies the cute aesthetic and cute economy, how to trap young girls, let them through the realization of standards but stuck in a state of self-preservation

# data[].attributes.body
This picture mimics the presentation of the product in the advertising paintings of the last century. The delicious cake is cut and the image of the girl is found. The girl is the symbol of various coins and banknotes. Women are thoroughly objectified and become a cake to be divided among the interests.

# data[].attributes.body
This picture is modeled after the advertising poster, showing the format of dessert, but observing the details, you will find that the dessert is trapped in the image of many girls, and they are not happy

# data[].attributes.body
The picture shows people queuing for goods, showing people's expectations and love for "goods". The text states that both men and women are fond of Cute cult. In fact, it permeates our social culture and praises the young appearance of women.

# data[].attributes.body
The picture depicts Adam and Eve worrying about the quality of goods before eating an apple,  telling people's concerns about the quality of goods, but in fact, it is to raise social requirements for femininity,  triggering association

# data[].attributes.body
I did some research on the ads
I chose some vintage American posters
Because this style of advertising painting has more decoration
And advertising in that period was more straightforward in showing products
Do not hide the consumption attributes show the consumer use of the scene
So I chose this style

# data[].attributes.body
And in the previous bakery plan, if soft non-woven elements are added, the understanding of the project may be affected

# data[].attributes.body
Some manual experiments were carried out, and after rough shooting of the manual, some post-processing of the photos were carried out. It was found that the expected visual effect was not achieved, and the production time was relatively tight. It may be the level of personal craftsmanship
So I decided to use more traditional graphic illustration to make shopping guide

# data[].attributes.body
Designed some female figures that can be made into handmade wallets

# data[].attributes.body
I made some doodle-like personal logos for possible T-shirt labels

# data[].attributes.body
I want to try to use comprehensive materials to increase the texture richness in shopping guide

# data[].attributes.body
Cute is a fast food culture that doesn't change its medicine

# data[].attributes.body
After making the two wallets, I want to take some photos of interaction with the wallets to express the economic exploitation of women by consumerism in the theme of the project

# data[].attributes.body
I wanted a soft texture, so I filled it with a lot of cotton
But the volume of cotton affects the visual design of the cake surface

# data[].attributes.body
Next, I made a cotton doll with the sketch I made before

# data[].attributes.body
I combined two wallets
With the head and the body to form a whole female image
The head and abdomen are locked
Finishing looks more harmonious

# data[].attributes.body
Next I made a purse with a woman's head
This time the image has more design sense, with a special hair design

# data[].attributes.body
But this image is a little too simple and I don't think it has much visual power

The pull-up section is designed on the abdomen

# data[].attributes.body
I tried to make a more simple female figure, with only simple color blocks forming the outline of the female figure

# data[].attributes.body
I made a purse with a female face out of nonwoven fabric
Fair skin with delicate pink hair styling, and two ponytail hair, leaving room to pull the mouth

# data[].attributes.body
Female self-diminution
Volunteer to package yourself as a docile cat

# data[].attributes.body
Some ideas

# data[].attributes.body
This illustration aims to show the oppression of women in cute culture
Women spend money and time through the so-called "effort" to achieve the socially recognized aesthetic adjustment in the "cute", but in fact, this is only a process of self-objectification, and even not respected, and finally only become a delicious dessert for people to eat

# data[].attributes.body
Later, I joined the commerce team
I think commerce is a good way to embody this project
Through the interaction between the purchase behavior and the audience, the audience can better appreciate the role of gaze and consumerism mentioned in the project, forming a closed loop

# data[].attributes.body
Based on the previous post, I decided to create a fictional dessert shop called sweet cutie bakery and create a consumer guide for the audience to interact and think about while reading.

# data[].attributes.body
1. Strong consumption attributes
2. Gaze effect
3. Good visual effect

# data[].attributes.body
So I came up with something like sweet cutie bakery
Shops display images of girls who "voluntarily self-objectify.
Behind the sweetness there is interest and anxiety

# data[].attributes.body
And then I found cute women's issues and cakes work well together.
The image of dessert can convey multiple messages: women dwarfing/profit cake splitting/self-objectification, etc

# data[].attributes.body
Later, I talked about the combination of female images and pets, hoping to convey the diminishment of female identity through this. And add a male figure to the picture
But I feel that I have no inspiration for the next picture, and there is no way to carry out the next idea

# data[].attributes.body
In the previous sketch, I wanted to connect the female image to the shopping cart/bag and money
But this is blunt and distracts the focus

# data[].attributes.body
Based on the above reference, I finally found a suitable carrier to reflect the alienation of this kind of gaze and consumerism to women.
It is the alienation of the image of women into some kind of commodity

# data[].attributes.body
I compiled the reference books for the first two unit projects
Organize ideas for the theme of the project

# data[].attributes.body
It is difficult to understand the meaning before and after the previous picture, as well as the composition
This picture is more concise and easy to understand in terms of picture expression, and the theme is more refined
But I can't always coordinate the composition well

# data[].attributes.body
I want to show in this illustration how this style of cuteness alienates people who accept this fashion style
Like the display at the va Museum, hello Kitty's rice cooker is particularly out of place
A rigorously run city dominated by men, and a car full of cute, innocent dolls are wandering helplessly through the streets

# data[].attributes.body
In this picture, I first designed a scene of crawling maggots eating money, and the long shot behind is the cute kitty image.
Want to show that when you package yourself as cute things, these capital maggots are actually eating your wealth interests
In fact, I am not very satisfied with the composition of this painting, and there is no very good visual effect.
And the message is ambiguous, making it difficult to connect the context with the foreground.

# data[].attributes.body
This image wants to combine the image of the girl with the shopping bag
Made some designs for putting girls in shopping bags
And the cat image is printed on the shopping bag, is printed on the shopping bag indefinitely. The kitten enjoyed it. But maggots were crawling

# data[].attributes.body
We hope to express some surface harmony in cute economy through the intention of shopping cart and deworming, but it is actually a trap picture. Like the real world and the inner world

# data[].attributes.body
In this illustration, I tell you that the cute cult is like a huge maggot, which grows bigger and bigger in the game mechanism similar to snake, eating the interests of society and people's will
No matter how pure and harmless the appearance is, the persecution of people by this deformed trend cannot be ignored and ignored
These are just the anxieties that capitalists sow, the demands that they create, and at the root of all this is a game of profit

# data[].attributes.body
This song is very popular among young Japanese otaku
Although the lyrics are very positive girly love songs
But there is cute cult included in the project discussion
In social life, in the process of building relationships, and in true opposite-sex relationships
The idea that women "voluntarily" objectify themselves

# data[].attributes.body
Graffitied design
It can convey a lot of information while being decorative

# data[].attributes.body
Simple illustration design with shopping cart shopping bag image

# data[].attributes.body
Simple design

# data[].attributes.body
The 3D latitude gives the audience a very fresh sense of interaction

# data[].attributes.body
I wanted to design simple and cute characters to match the theme

# data[].attributes.body
I have so far chosen a few keywords as the core of the project theme
At this stage there is still no confirmed project theme
I hope to use these points as divergence to conduct research and sketch