# data[].attributes.body
Missing headline or completely ineffective in attracting attention. Inappropriate or confusing word choice.

# data[].attributes.body
Weak headline that fails to capture attention. Poor word choice or unclear message.

# data[].attributes.body
Basic headline that minimally attracts attention. Simple word choice with limited appeal.

# data[].attributes.body
Clear headline that somewhat captures attention. Adequate word choice but could be more engaging.

# data[].attributes.body
Creative and effective headline that successfully attracts attention. Good word choice that generates interest.

# data[].attributes.body
Extremely creative and memorable headline that instantly grabs attention. Perfect word choice that creates strong interest and curiosity.

# data[].attributes.body
Product/service description is missing or incomprehensible. Name or purpose is not stated.

# data[].attributes.body
Product/service description is unclear or incomplete. Name or purpose is poorly communicated.

# data[].attributes.body
Product/service description is basic or vague. Name or purpose may be unclear in some parts.

# data[].attributes.body
Product/service is described adequately. Name and purpose are mostly clear.

# data[].attributes.body
Product/service is described clearly with good details. Name and purpose are well communicated.

# data[].attributes.body
Product/service is described exceptionally clearly with precise, engaging details. Name and purpose are perfectly communicated.

# data[].attributes.body
Missing or irrelevant features and benefits. Fails to explain any value of the product/service.

# data[].attributes.body
Weak presentation of features and benefits. Unclear or unconvincing explanation of value.

# data[].attributes.body
Basic presentation of features and benefits. Limited explanation of the product/service's value.

# data[].attributes.body
Adequate presentation of features and benefits. Explains most key points about the product/service's value.

# data[].attributes.body
Strong presentation of features and benefits. Clearly explains the value and appeal of the product/service.

# data[].attributes.body
Exceptional presentation of unique features and compelling benefits. Perfectly explains why the product/service is special and valuable.

# data[].attributes.body
Missing call to action or completely ineffective instruction for audience response.

# data[].attributes.body
Weak or unclear call to action. Instructions are vague or ineffective.

# data[].attributes.body
Basic call to action with minimal persuasion. Instructions are present but lack clarity or motivation.

# data[].attributes.body
Adequate call to action that provides direction. Instructions are present but could be more compelling.

# data[].attributes.body
Strong call to action that encourages audience response. Clear and effective instruction for next steps.

# data[].attributes.body
Powerful, compelling call to action that creates urgency and motivation. Perfectly clear and persuasive instruction for audience response.

# data[].attributes.body
Missing contact information or provided details are incorrect/unusable.

# data[].attributes.body
Minimal or unclear contact information. Critical details are missing or poorly presented.

# data[].attributes.body
Basic contact information with some missing elements. Information could be better organized.

# data[].attributes.body
Adequate contact information provided. Most necessary details are included and fairly clear.

# data[].attributes.body
Clear contact information with multiple contact methods. Information is well-presented and accessible.

# data[].attributes.body
Complete, well-organized contact information including multiple ways to connect (phone, website, location). Information is perfectly presented and easy to find.