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PURPOSE :

To promote mee baagus under Ibumie, to get sponsorship, and to collaborate with an Influencer.

AUDIENCE :

Sponsor, Influencer, Social media followers

CHANNEL :

Formal Letter, Email, Social media (Instagram)

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Planning (Group A4) Handmade Rattan Bag 

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Planning (Group A4) Handmade Rattan Bag 

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Purpose 1 : To persuade sponsorship and influencers for collaboration.

Purpose 2 : To persuade consumers to buy the product.

Sponsorship : Collaboration to sponsor a venue/place for exhibition, at the same time could raise the company’s profile

Influencer : Collaboration to promote the product, at the same time we sponsor them the product

Consumers : Get a discount for walk-in purchase, knowledge about cultural value, aesthetics appeal

Using letter, email, social media platform (Instagram) - Written Channel

Direct method

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Group A9 - Customizable Imported Plastic Woven bag

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Group A9 - Customizable Imported Plastic Woven bag

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1. Analysing

Primary purpose to request sponsorship (letter), inform the public about the product (post) and to persuade an influencer to collaborate with the company (email).

2. Investigating

The potential sponsors need to know about the event held in regarding the launch of the product and what are the needs of the event that has to be sponsored by the company while they have to know what they would gain in return of sponsoring the event. (Letter)

The influencer has to know what he/she might gain from collaborating with the company while promoting the product. They should also know what the product is portraying in order to promote the product. (Email)

The poster readers should be educated with the product’s price, materials and history and they should also be exposed with the upcoming events held regarding the product.（post)

3. Selecting medium

Letter (word 2010)

Email (Gmail)

Social media post (Instagram)

4. Organizing the message

Letter - indirect

Email - indirect

Post - direct

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Purpose 1 :

SunDrip has regional popularity which is in Sarawak , but could be introduced to wider audience nationally , so we need to get sponsorhip and collaborate with influencer.

Audience :

Teenagers and young adults ages 15-30 especially who loved drinking soda juice, sponsorship and influencer

Method :

Indirect method > using social media like instagram and using mail to send to influencer for promoting purposes.

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1. Analysing:

Primary: To promote our product through a vendor

Secondary: To spread positivity that encourages healthy lifestyle and celebrates the limitless potential within each person

2.Audiences :

influencer

general public

potential brand event sponsor

3.Investigating :

Audience need to know that clothing are affordable and good quality

4 Planning:

medium used is instagram, letter and email.

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Product: Sauce Terung Asam - Kun Product

Purpose: To ask for a sponsorship to launch and promote our product in supermarkets. Collaborate with influencers to help promote our product.

Audience: Sponsorship, influencers, social media user

Medium: Letter, email, instagram

Direct method - Instagram post

Indirect method - Letter, email

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Purpose: To promote Bario Rice to a wider audience in order to attract sponsorships, collaborate with social media influencers and expand its reach beyond Malaysia.

Audience: Sponsorships, Social Media Influencers, Social Media Followers

Sponsorship: To support the promotion fee, distribution fee and recognition of the Bario Rice

Social Media Influencer: Collaboration with influencers to introduce Bario Rice wider with high popularity.

Channel: letter, email & instagram

Method: Indirect

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Purpose

Sponsor

-To promote a local product，Dabai

-To get sponsorship from Big Wealth Company（Exp：Organizing marketing campaign，promotional events and product sampling）

-Provide potential benefits for the sponsor such as brand visibility

Social Media Influencer

-To invite a social media influencer to collaborate on a promotional campaign.

-To introduce the product and its uniqueness.

Audience- Sponsor(marketing manager),influencer,instagram followers

Channel- Formal letter,email,social media(instagram)

Direct method

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Purpose - To promote Batik Sarawak’s cultural.

Purpose ( audience )-Understand the local culture of Sarawak and learn about the traditions and stories behind Batik designs

Investigating-The pattern of Sarawak batik are different than Terengganu batik,both of the batik had their on specialty.

The design of Terengganu batik is about floral ,nature and geometrical patterns while Sarawak batik design is about hornbills,spirals and often asymmetrical and abstract

Selecting medium

-Written channel,using social media

-To make sure our Messages is delivered and readable

Example-Instagram

Organizing the Message

Letter -Indirect

e-mail- indirect

post =direct

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(Tenom Coffee)

Purpose:
-inform the audience what Tenom Coffee are special for.
- where Tenom Coffee come from
- What Tenom Coffee are ?
- To get sponsorship and to collaborate with influencer.

Audience:
(Influencer, social media followers, coffee lover and local products suppoter)
-Audience need to know about what Tenom Coffee are special for such as traditonal roasting, cultural heritage and why they should support it.

Selecting medium:
- Written Channel. Using social media platform (Instagram), using letter and e-mail
- Is easy to reach to the audience
- visual and attractive as can show beautiful pictures about Tenom Coffee

Direct method:
- good for Instagram posting as it people nowadays scroll fast so it is important to have quick and clear info
- it can grabs attention quickly

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Purpose 1 :

SunDrip has regional popularity which is in Sarawak , but could be introduced to wider audience nationally , so we need to get sponsorhip and collaborate with influencer.

Audience :

Teenagers and young adults ages 15-30 especially who loved drinking soda juice, sponsorship and influencer

Method :

Indirect method > using social media like instagram and using mail to send to influencer for promoting purposes.