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https://www.amylousocials.com

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https://www.amylousocials.com

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https://pin.it/7zKYpUab2

photography styles, brand visuals, layout ideas

key aesthetics: clean lines, minimalism, muted colour palettes

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620 Amylousocials ideas in 2025 | branding photoshoot, branding photoshoot inspiration, personal branding photoshoot

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May 7, 2025 - Explore amylouiseraymond’s board “amylousocials” on Pinterest. See more ideas about branding photoshoot, branding photoshoot inspiration, personal branding photoshoot.

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What makes people choose me over other creators?

I provide strategy and visuals in one service; most others don't

People want results that save time from a brand they trust

My CVP= Strategic design + support + personal service

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350 ALDSTUDIOS REBRAND ideas in 2025 | branding photoshoot inspiration, brand photography inspiration, branding design

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Apr 1, 2025 - Explore amylouiseraymond’s board “ALDSTUDIOS REBRAND” on Pinterest. See more ideas about branding photoshoot inspiration, brand photography inspiration, branding design.

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These are the 3 outfits I'm thinking of, but for the purpose of keeping everything visually cohesive, outfits 1 and 3 are the ones I'm likely to stick to as outfit 2 feels a bit misaligned ...

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taking my own headshots in the studio at Uni

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(These are straight out of the camera, unedited)

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The studio got quite warm and stuffy after a while, which made shooting in formalwear quite uncomfortable meaning less time in front of the camera

I didn't get as many headshots as planned but captured a good amount of faceless and website content

Self-shooting meant a lot of time went into adjusting props, lighting, and angles which was useful but took up a lot of time

For next time, I'll book the ground floor studio with better airflow and bring in a fan / open the door

Taking spare clothes was helpful - I'll do this again for future shoots

I overpacked but felt prepared, next time I'll be more selective for easier travel

Hackney shoot will be easier, it's got natural lighting, styling that suits my brand and professional lighting that I can use there

Overall, the test shot was useful for prepping and trialling my brand visuals in a real setting

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This is more of a comprehensive shot list for the remaining shots I wanted to get. There are a few on there that I think I might have to reshoot at a later time but I'll cross that bridge when I come to it.

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I managed to get clip 3, clip 5 at Modern Studios

The remaining clips aside from clip 4 and clip 6 are B-Roll which I'm reshooting on Monday 12th May at Home

Everything else is editing overlays on top of the video clips, which I can't do until I have shot the remaining videos

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Travelling from Canvey to Hackney with my kit and suitcase wasn't an easy task, but I made it!

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I didn't use the rooftop in the end, as the lifts were broken and carrying my suitcase up 4 more flights of stairs wasn't practical

I set phone reminders, but they didn't alert me with sound, a small oversight on my part, meaning the shoot ended up slower paced than initially expected

Learned not to pressure myself to stick to my schedule on the minute, but having some structure is still important

I got stronger content here than from the test shoot, but self-shooting meant I couldn't tick off everything.

Most of the remaining content is hands/over the shoulder shots, which I can easily shoot at home or in the uni studio next week

Travel was smooth, buses were easy and not crowded, trains were manageable with a suitcase, and using the lifts was

Using accessible exits and I was careful boarding to avoid injury, which was a great decision though I did pull some muscles and woke up sore the next day (which is what happens, and is unfortunately one of the down sides sometimes!)

Delayed getting into the studio as there was no answer via intercom or phone, meaning I lost 15 minutes for setup time. So I had to speed through it

Refused help from residents to let me through the main door as I wanted to avoid any security issues, which was a good call

Studio was hot, AC and fan helped, but didn't fully cool the room. But this was a lot more manageable than the uni studio

Some makeup stains on the furniture (not from me!) limited my ability to shoot BTS style content, but I can recreate those elsewhere

Overall, this helped make great progress, but next time I'll prep more structured reminders, leave buffers for delays and don't rely on venue support to be fully responsive if anything goes wrong.

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Feedback from tutor after modern studios

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Feedback from tutor after modern studios

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Brighten images during editing

Create a LinkedIn banner using strong lifestyle shots

Use photos across website - background images, logo page, placeholders, hero sections

Edit out imperfections (e.g thread in heel, bruises, stains on props/furniture)

Update the moving banner text on the website

Reshoot or replace the 'chair with magazine' shot - needs to feel more fun and engaged

Take closer, active shots - smiling, interacting, looking at the camera

Use the 'smiling on phone' photo on the front page and LinkedIn

Prioritise movement/laughter / friendly expressions - avoid covering your face

Include shots with the camera in hand and black and white portraits of you laughing

Avoid slouched / disengaged posture - aim for confident, relaxed energy

Bring a blazer, jeans, a film camera for a prop, glasses, a heated roller brush, and makeup for Thursday's reshoot, book the studio for an hour/ 2, maybe?

Add friendly headshots with glasses and styled hair

Consider animated or expressive shots to add personality

These updates won't take long - focus on variety and approachability

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Props reshoot - Thursday 8th May (3rd Floor Studio)

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Props reshoot - Thursday 8th May (3rd Floor Studio)

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since this is more of a quick reshoot, this is my shot list:

movie clackerboard on stool

magazine flatlays

essex life magazine

chess board and pieces - strategy

picture of planner on its own on white background

planner standing up on stool

laptop and planner close up

martinali skin feature page

phone on stool

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these are unedited - I'll make selections to all shoots then edit them all together

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I've reshot what I could in the studio to fill in the visual gaps on the website - whilst it's not perfect, the photos are usable and will serve their purpose for the time being as it's better to not have any at all

This mini shoot was more about plugging visual gaps rather than the main pictures, so I've prioritised speed and purpose

The final headshots will still need improvement, so I'm planning to redo them on Tuesday with Jenny's direction.

Over this weekend I'll get the remaining B-Roll and lifestyle photos at home for social media use and final content fillers

It's been a time crunch, but now I'm in the final stretch - the aim is to get everything edited, laid out, and finalised by Thursday 15th May so I can have a final 1-1 to make sure everything is good to go and submit by 4pm

I'll check in with Dave to get final Wix feedback on Monday so I can make final tweaks to the site and its device design.

It's definitely going to be a scramble, but I'm determined to pull it together in time and make this project something I'm really proud of

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Editing content from all 3 shoots so far, with the selections I've made

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swapping out my landing page headshot to something a bit more engaging 

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Weekend home shoot - B-Roll, Active Headshots, etc...

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Weekend home shoot - B-Roll, Active Headshots, etc...

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shot list

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this is the shot list I'll be referring to for the rest of my content for social media, B-Roll + headshots this week

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Reshoot clips 2 + 3 at home as it's flatlay desk shots

Attempt to reshoot clip 4 at home, but if it doesn't work, reshoot at uni

Reshoot clips 4 and 5 in the studio to get the lighting and stuff correct

blazer

laptop

heels

trousers

Voile curtains to hang on a stand before a white backdrop

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sand timer

stylus pen for iPad

black Sharpie

black fineliner

sketchbook

magazine

Muji gel pen

black biro

ipad

laptop

USB stick

phone

burgundy phone case

tripod

film camera

DSLR camera

camera bag with a zip

trackpad (on laptop_

white backdrop

background stand

softbox light

brand board

mood board of inspo

Print an invoice with branding on it?

handwritten notes

Atomic Habits book

Diary of a ceo book

SD card

hard drive

black bulldog clips

market clips for the background stand

glasses - clear Ray Bans, and black rims

black blazer

black jeans

heated roller brush to style hair

simple makeup kit for touchups

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This mini-shoot's purpose is to create more lifestyle desk flatlays instead of just against a white background - this is more versatile and can be used across all platforms + website + marketing etc...

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unedited until I make my selections, then edit those in one go.

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Unedited outcomes - part 1 (Monday 12/05/25)

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Unedited outcomes - part 1 (Monday 12/05/25)

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I will reshoot this clip and make sure I light the background of the shot as this was quite dark using flash and natural lighting

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I trimmed either side of the video so it was just a short main clip, and slowed the speed down for a slow motion effect

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Pouring water into the glass with ice - aesthetic style short clip for stories / filler content

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B-Roll - Unedited content (Google Drive Folder)

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B-Roll - Unedited content (Google Drive Folder)

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Unedited until I make my selections, then edit them all in one go

folder link: https://drive.google.com/drive/folders/1MuTgL8GtmbcuZeloNBhFLHTcc8AB8OOQ?usp=sharing

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reshooting the vogue stack and camera clip

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reshooting the vogue stack and camera clip

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lighting the background of the shot with a softbox light and fill light.

make sure everything is in focus

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https://drive.google.com/drive/folders/1HAADwKvt7dreQ_zE5g4i8jC7XbYP4bRb?usp=drive_link

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Just a few pictures to reshoot for more engaged headshots, nothing in the way of my face (aside from a camera for one of the shots)

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Importing the final selection to Lightroom

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Importing the final selection to Lightroom

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not retouched yet due to time constraints on the day, but these are with the black and white effect

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Content is uploaded to view here

https://drive.google.com/drive/folders/1Tcieda0pLT7d5Ze7cPu63tcTpxi2Rg7e?usp=sharing

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I completed my B-Roll shoot, even though it didn't go fully to plan due to personal interruptions

I adapted well and still got a good mix of useable content that suits my new brand

The clips aren't trend based so they can be reused and repurposed in the long term, saving time in my creative process

I'll batch more content between the deadline and launch to build up my reusable content bank

I'm reshooting my headshots in the uni studio with Jenny, who's helping with posing and some styling to save time

This setup will be quicker than self-shooting and ensure the visuals are cleaner and more professional

I'll document the process with BTS shots, setup photos, props, makeup, and styling preparations

Final headshot content will be added to my Google Drive and linked on my Padlet

CRITICAL ANALYSIS

I stayed flexible and worked around setbacks during the B-Roll shoot, showing good problem solving under pressure

I focused a lot on the process but could reflect more on the impact and how effective the visuals I have are

I need to assess which visuals feel the strongest and why, especially post-launch when it comes to reviewing performance

Collaborating with Jenny for the reshoot is more efficient and improves quality - working solo wasn't always the best use of time

Having reusable B-Roll means I'm creating a more sustainable content system, which is better for longer term planning

I could improve by being more critical of what visuals add value to my brand, not just by what looks good visually.

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Sustainable brands

Clients and audiences are becoming more eco-conscious

Low waste processes, ethical printing, digital sustainability

Aesop and Patagonia are strong eco brands that build loyal communities through sustainability

AI/motion design

AI supports workflow, it's not to replace creativity

Motion design has better engagement and helps to future-proof visual strategies

I want to work motion logos, story graphics and branded video snippets into my project

Aids relevance in the digital space

Helps to streamline whilst staying original

Founder led branding

Communities crave connection, and people buy from people

Founder-led brands build trust and grow communities, boosting retention in the long run

Grace Beverley's approach with her content and podcasts is a great example of this

Meta-modernism

Mix of sincerity and irony - authentic storytelling and emotional design

Strategy-led branding, playful and personal expression

Bold but thoughtful

Humanises brands, makes you relatable

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PRODUCT - what I'm selling -> design, content, strategy support

PRICE - affordable but elevated pricing, value for small brands

PLACE - mainly digital delivery -> socials, website, email

PROMOTION - how it is marketed -> social media, LinkedIn, user-generated content

PEOPLE - Myself as the founder + client experience = key part of the brand

PROCESS - the way clients book, onboard and receive their services

PHYSICAL EVIDENCE - Visuals, mockups, feedback, proof of quality and what I can do

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friendly but confident

expert level but not patronising

strategic with personality

clear, actionable and approachable

professional and trustworthy, creative spark

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Grace Beverley: TALA, SHREDDY, THE PRODUCTIVITY METHOD

builds trust by being transparent and authentic storytelling

podcasts connect with her audience

prioritises work life balance and honest content

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Aimee Smale: Odd Muse

uses YouTube and TikTok to document the reality of running a business

shows raw BTS content that feels human and real, makes the business feel personal

timeless, elegant, unapologetically bold

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clean, elevated visuals

strong brand values

minimalist storytelling and sustainability

cohesive tone and design for consistency that feels high quality, and elevates the brand past the mainstream mass market level

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TRANSFORMATIVE TEAL - symbolises change, earth-first mindset

WAX PAPER - creamy yellow / off-white. soothing, serene, warm

FRESH PURPLE - royalty, love, mystery, spirituality

COCOA POWDER - nostalgia, art, handmade

GREEN GLOW - unease, enthusiasm, escapism in the everyday

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audience drawn to neutral colours - trust and sophistication

bold colours to stay memorable

What do those colours mean beyond surface level?

soft neutrals for calm, premium tones for trust, bold colours for confidence

Warm shades for approachability

Earthy shades for authenticity

muted tones for grounding and relatability

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emotion-powered branding

gradients, textures, soft and muted tones

design with purpose

visually soft but bold

these trends match my audience for authenticity, calm confidence, modern aesthetics and cultural connection

I will use minimal and clean layouts, natural colours, and motion design to modernise my brand

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There is a clear shift in branding from being polished and perfect to being more authentic and intentional

My brand will respond to this by:

showing behind the scenes, and real content creation

blending founder presence with professional strategy

designing for sustainability and emotional resonance

I've chosen to work in motion design, strategic storytelling and custom branding to stay head of visual and service-based trends

I will draw from Grace Beverley's transparency, Odd Muse's boldness and Aesop's clarity for inspiration

These trends have helped to identify my brand's pillars: trust, strategy, personality, and sustainability

CRITICAL ANALYSIS

The trends I included are relevant, but some parts could use more proper sources, not just examples

I focused a lot on what's popular, but I didn't always question if those trends would work in the long term

More explanation on how these trends impact the audience experience would help

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Rebrand aldstudiosuk to Amylousocials to build more of an authentic connection with my audience. It didn't make sense to keep going as a faceless brand, and it's probably not sustainable for growth in the long run

The rebrand needs to be modernised, be strategic and intentional, and feel elevated from previous versions, but still approachable and accessible

Focusing on content creation and social media marketing services, and visual direction instead of scattered / services that are a bit all over the place

Show more of myself and what goes on behind the brand, as not many people in my industry currently show this, and it's a good opportunity to educate and be authentic

Position myself as a creative strategist, not just a designer

The rebrand needs to be future-proof, and remain flexible to grow with the industry / my growth

Target clients that are value-driven and bold in their decisions. These individuals will value strategy and creativity

Prepare a full brand package/services ready for the launch/degree exhibition this summer

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Audience: Small business owners that are based in the UK, offering both products and services

Pain points: no time, not sure how to market themselves, inconsistent branding

Desires: Social Media, Content creation, strategy support

Visual identity alone isn't enough, they want long-term results

Pricing is a barrier for some, but clear value will make them invest

Payment plans and proof of results builds trust

Support, not just one-off design, is a gap in the market

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1. Shift to a personal brand

2. Focus on services that align with what my audience needs - social media, content creation, strategy

3. Build an approachable but strategic brand that balances professionalism with personality

4. Offer flexible, supportive packages that build long-term client relationships

5. Grow visibility across Instagram, LinkedIn, TikTok through intentional content

6. Drive traffic to the website and convert through the booking form and service enquiries

7. Position the brand for future scalability (digital products, consulting, memberships)

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Friendly, confident, supportive

Clear and straightforward, no jargon

Strategic but human, an approachable expert

Slightly playful at times to match personal tone, always professional

Inspiring and motivating to help clients feel seen and supported

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Personal, founder-led brand rooted in creative strategy and modern execution

Sits between a freelance creative and a full agency - flexible and collaborative

Custom design, no templates, strategy first with every element

Prioritises eco-conscious and ethical practices for brand alignment and transparency

Target early-stage founders and small businesses wanting elevated support without the agency cost

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The Beauty / Wellness founder - Values aesthetics, wants consistent social presence, no time to DIY

The Interior / Lifestyle expert - needs premium visuals and strategy to match creative services

Pet / Product Business Owner - wants playful but professional design and support with content

All personas value personalised services, flexibility and hands-on support with strategy included

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Name: Sophia

Age: 31

Industry: Beauty and wellness - skin studio owner

Goals: build premium brand presence that reflects her holistic, eco-conscious values and attracts loyal, local clients

Pain points: DIY logo, inconsistent content, struggles with marketing strategy and doesn't have time to learn it all

Why choose me?: I offer clean, intentional branding that tells her story and helps her to stand out, with ongoing social media support

Style / Aesthetic: minimal, warm, earth-toned design with luxe but approachable feel

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Name: Aiden

Age: 38

Industry: Interior Design

Goals: Rebrand to look more high-end and aligned with the artistic, modern homes he styles, attract editorial features and collaborations

Pain points: no visual brand consistency across platforms, unsure how to scale their services online

Why choose me?: I understand modern design trends and can craft a cohesive identity that matches their style and ambition

Style / Aesthetic: Editorial inspired, clean layout, refined serif fonts, rich and neutral palette with bold accent details

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Name: Maya

Age: 27

Industry: Pet care - runs a small batch, natural dog nutrition brand

Goals: Grows her digital presence, build an authentic brand that feels both trustworthy and cute, eventually sell in boutique retailers

Pain points: lacks design knowledge, branding looks amateur, finds social media exhausting to manage

Why choose me?: I offer a personalised, hands-on service with strategy included - no generic templates, just high-quality results

Style / Aesthetic: soft, pastel tones, playful but clean visuals, lots of character and personality in the design

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AIDA Model (Attention, Interest, Desire, Action)

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AIDA Model (Attention, Interest, Desire, Action)

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Attention: Hook people with bold questions and visuals

Interest: Make it about them and their pain points

Desire: Show what they can achieve (results, trust)

Action: Tell them clearly what to do next (book, message, follow)

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Clients work directly with me, not through layers of a team

I don't just design, I help businesses grow

Custom, non-template visuals made specifically for each client

Branding, content, website and socials all in one place

Supports sustainable practices with low-waste branding options

Positioned for future growth with add-ons like motion design, consulting and digital resources

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Clarifying my goals helped me to align my rebrand with the things that I want to offer

Setting out my tone of voice made sure everything feels consistent, human and strategic

My brand positioning reflects the shift into a persona, founder-led approach

Building client personas gave more direction for my messaging and services

Differentiation section helped me to identify what makes Amylousocials stand out - being strategy-led, personal and adaptable.

This section has shaped the tone and the base layer of my visual identity and content strategy.

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Getting real insights from my ideal clients helped to solidify that shifting to a personal brand is the right move

I found out that most people are overwhelmed with content creation and want support that goes beyond just branding visuals. They want someone who can help strategise, stay consistent, and grow their brand

This backs up my decision to focus on content and social media management with my rebrand and services

Showing proof of results, using testimonials, and being transparent about pricing are all vital for building trust with value-conscious clients

The insights from my survey will shape how I create and promote my services

CRITICAL ANALYSIS

I did a detailed competitor review, but adding stats like engagement or growth would make it more solid

Personas were useful but I could reflect more on how I'm actually solving their needs

I could go deeper into why other brands fall short and how my brand clearly fills those gaps

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logo, typeface, colour palette - quick reference to keep visuals consistent

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custom pattern designed to reflect the curves and balance in the logo

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main logo with two colourways - burgundy and blush, to add flexibility to suit different brand touchpoints

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Colour Psychology

Black - professional, grounded, versatile

Burgundy - bold, trustworthy, sophisticated

Blush pink - soft, modern, feminine, balance strength with approachability

White - clean, minimal, gives breathing space in layout

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Playfair - elegant, editorial feel for headings and accents

Chantelle - stylish, personal signature for subheadings and quotes

Montserrat - clean and contemporary for body text and readability

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Modern

Strategic

Authentic

Creative

Founder-Led

Elevated

Trustworthy

Intentional

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The brand identity now visually reflects the shift to a founder-led, service-based creative brand

Each asset is built to be flexible across digital and print, with strong alignment to audience expectations and industry standards

The blush and burgundy palette balances boldness with warmth, perfect for attracting value-driven, design-conscious clients

Logo refinements and colour psychology were driven by clarity and consistency, aiming for elegance but still being accessible

Final images and mockups will enhance this section, making the guidelines feel more grounded and realistic

CRITICAL ANALYSIS

My visuals are consistent and look good, but some choices were based more on style than strategy

I talked about colour and fonts, but didn't fully explain how they connect to audience behaviour or design theory

I could consider how accessible or inclusive my design choices are

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final website walkthrough

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using Wix Premium plan (per month) to connect my custom domain

paying monthly for Google Workspace branded inbox, which is linked through Wix

Domain www.amylousocials.com upfront for £20 for the year

Total monthly spend for site + email setup: around £25-30 per month

Haven't added bookings or payment options yet - check if they're included in current Wix plan

Important to keep domain and email as they're printed on business cards and will be live on socials from launch

Might revisit cheaper alternatives (like Zoho mail or domain transfer) in the future if needed, but for now, keeping everything on Wix is enough.

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I used stock photos as a placeholder for my website, so I can then go back in after each shoot and replace them with my content.

this image is a stock photo, and obviously won't be staying for the final site, I'll replace it with a photo of me

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Swapping out stock photos with my content